Senior Marketing E-Commerce Specialist

About the Company

EZShop is a Montréal-based digital marketing and e-commerce agency. We help retail brands grow online through SEO, paid media, and website services. We're a tight team of about a dozen people across Delivery (360), Web & Operations, and Revenue. Your work is visible and you'll own client results. We also build our own tools, including an in-house CRM and AI-assisted workflows.

About the Role

We're looking for a Senior Marketing E-Commerce Specialist to own the growth of a portfolio of retail e-commerce clients. You'll combine SEO, paid media, and on-site optimization into strategies that grow traffic, conversion, and sales. You'll work closely with our 360 experts (SEO and Ads specialists), our web team, and our account managers, and act as a senior point of contact for clients and colleagues.

Responsibilities

• Lead full-funnel e-commerce marketing strategies for retail clients, from acquisition to conversion to retention
• Plan, launch, and optimize paid media campaigns (Google Ads, Shopping/Performance Max, Meta) with a focus on ROAS and profitable growth
• Drive e-commerce SEO: category and product page optimization, site taxonomy, technical audits, and content strategy
• Analyze store performance (GA4, Google Search Console, platform analytics) and turn the data into clear priorities and action plans
• Identify conversion opportunities across product pages, collections, checkout, and merchandising, and work with the web team to ship improvements
• Plan and execute email marketing and promotional campaigns (product launches, seasonal events, BFCM)
• Present results and recommendations to clients in plain language, tied to revenue
• Mentor junior team members and help shape our internal playbooks, SOPs, and training

Qualifications

• 4+ years of hands-on e-commerce marketing experience, ideally in an agency or with retail brands

Required Skills

• Proven results managing paid media budgets and improving ROAS
• Strong e-commerce SEO knowledge (category/product optimization, site structure, technical SEO)
• Experience with at least one major e-commerce platform (Shopify strongly preferred; Lightspeed eCom or Webflow a plus)
• Comfort with analytics tools: GA4, Google Search Console, Google Ads, Meta Ads Manager, and spreadsheets
• Ability to manage multiple clients and priorities at once
• Excellent communication skills in French and English, written and spoken
• Comfortable making decisions based on data

Preferred Skills

• Experience with email platforms (Klaviyo, Mailchimp, or similar)
• Familiarity with SEO tools such as DataForSEO, Ahrefs, or Semrush
• Interest in AI tools and automation to speed up marketing workflows
• Google Ads and/or GA4 certifications

Pay range and compensation package

• Salary: $60,000 to $85,000 + Bonus
• Hybrid work model
• Two weeks per year to work from anywhere in the world
• Full group insurance plan, including dental
• A small team where your work has a direct impact
• Variety: a portfolio of retail brands across different industries and platforms