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Product Marketing Manager

  • Remote, Canada

Remote

$105,000 to $110,000 CAD / year · Full-time

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Job details

Pay
$105,000 to $110,000 CAD / year
Job type
Full-time
Workplace
Remote
Remote eligibility
Canada listed. Check the posting for province restrictions.
Posting language
English
Posted

Original job description


About FacilityOS

FacilityOS is a fast-growing company redefining how facilities operate - bringing safety, security, and daily operations into one unified platform used by organizations around the world.

As we continue to scale globally, we’re building a team of driven, curious people who want to make an impact. You’ll be part of a dynamic, collaborative culture where individuals are trusted to take ownership, solve meaningful problems, and grow in their careers. Our team comes together in-office twice a week to connect, collaborate, and build momentum.

If you’re looking to do your best work alongside a great team in a high-growth environment, FacilityOS is the place to build your career.

FacilityOS is redefining how organizations manage facilities and operations by bringing workflows, data, and automation together in one intelligent platform to manage the flow of people across facilities. We serve EHS leaders, facility and plant managers, security leads and logistics leaders - frontline teams that need real-time clarity into who is on-site – to keep people safe, operate efficiently and keep buildings and assets secure.

As Product Marketing Manager, you will lead positioning, launches, enablement, and market insight across four of our key platform modules: VisitorOS, EmergencyOS, ContractorOS, and SecurityOS. You will turn product capabilities into clear customer value, equip go-to-market teams to communicate that value, and help customers understand and adopt the right solutions.

What you will do

Positioning and messaging

  • Develop and maintain positioning, value propositions, and messaging for VisitorOS, EmergencyOS, ContractorOS, and SecurityOS across buyer personas, industries, and use cases.

  • Translate technical capabilities into clear customer outcomes using evidence, practical examples, and customer language.

  • Partner with content and design teams to apply messaging across product pages, presentations, one-pagers, videos, campaigns, and other customer-facing materials.

  • Connect each product's narrative to the broader FacilityOS platform story, including how the products work together.

Product launches and releases

  • Lead product marketing for launches and monthly releases, adjusting the plan and deliverables to the scope and significance of each initiative.

  • Partner early with Product and go-to-market teams to define target audiences, positioning, launch goals, readiness requirements, timelines, owners, and deliverables.

  • Create launch plans, release communications, internal briefings, and customer-facing materials that support coordinated execution.

  • Bring customer and market evidence to business cases to drive decisions on naming, pricing, and packaging.

  • Work with cross-functional partners to assess launch performance, capture feedback, and improve future launches.

Sales and customer enablement

  • Create and maintain product decks, one-pagers, feature guides, competitive battlecards, and other materials that help customer-facing teams communicate value accurately and consistently.

  • Partner with Sales Enablement on product training, demo guidance, objection handling, and launch readiness.

  • Support customer webinars, product demonstrations, and events with clear, accurate, and engaging product content.

  • Be an expert on how to demonstrate the value of the solution, building demo scripts for tradeshows and conferences.

  • Use feedback from Sales and Customer Success to strengthen messaging, materials, and responses to common customer questions.

Market and customer insights

  • Build a practical understanding of the buyers, customers, competitors, and market dynamics relevant to each product.

  • Conduct customer and prospect research through interviews, sales conversations, CRM data, win-loss analysis, and other available sources.

  • Turn research into clear recommendations for Product, Marketing, Sales, and Customer Success.

  • Maintain competitive intelligence and equip customer-facing teams to position FacilityOS accurately and confidently.

Adoption and growth

  • Partner with Customer Marketing, Product, and Customer Success on product education, in-app messaging, and campaigns that support adoption and expansion.

  • Provide product strategy, audience, and messaging guidance while partnering with channel owners on execution.

  • Identify and develop opportunities for customer proof points, success stories, and credible return-on-investment narratives.

What we are looking for

  • Product marketing experience in B2B software, including bringing products, features, or significant releases to market.

  • Demonstrated ability to develop positioning and messaging for distinct audiences and use cases, ideally across multiple products or product lines.

  • Experience creating useful sales enablement and customer-facing materials.

  • Strong writing and presentation skills, with the ability to make complex ideas clear and relevant.

  • A customer-centered approach and experience gathering insight through conversations, research, and data.

  • Strong project management skills, including coordinating stakeholders, managing competing priorities, and moving work forward without losing attention to detail.

  • Confidence working across Product, Sales, Customer Success, and Marketing teams.

  • A practical, hands-on working style: you can set direction, make sound recommendations, and produce the work needed to execute them.

Preferred qualifications

  • Familiarity with Salesforce, Gong, Pendo, HubSpot, interactive demo platforms, or similar tools.

  • Experience supporting in-product adoption, expansion campaigns, or competitive intelligence programs.

  • Experience using AI tools thoughtfully to support research, analysis, or content development.

Team and collaboration context

You will work closely with Product, Sales, Customer Success, Sales Enablement, Customer Marketing, Content, and Design. The role combines strategic product marketing judgment with hands-on execution across several products and recurring release cycles.

L

ocation and work model

This is a hybrid position. You will work from the office at least two days each week, with the flexibility to work from home on the remaining days if you prefer.

Why work at FacilityOS?

We work hard and play hard and we do both with passion and respect for one another. Our company promotes a fast-paced, fun, friendly, and highly collaborative work environment that provides:

🩺Comprehensive health coverage

🏠A Hybrid work environment

💡Opportunity for advancement and growth

🍕 Catered Events, Snacks, Drinks – You won’t go Hungry!

🥳 Birthday and Life Celebrations

🎉 Two annual parties in a year

FacilityOS Commitment

We believe that a diverse team is the key to innovation and growth. We are an equal opportunity employer that value diversity at our company and encourage all candidates to apply. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

FacilityOS will accommodate individuals with disabilities through each stage of the recruitment and selection process. Please advise us of any needs when your interview is booked, and we will do our best to meet your needs.

Please note that all candidates must be legally eligible to work in the location in which you applied.

Background and Reference Checks

Any offer of employment may be conditional upon full background checks including a criminal record check, a credit check and employment and educational verifications. A reference check will also be conducted.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications. These tools assist the recruitment team but do not replace human judgment. All advancement and hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us or click here.

FacilityOS thanks all candidates for their interest, however only those selected to continue in the process will be contacted.

More about this job

Responsibilities

You will lead positioning, messaging, and go-to-market strategies for key platform modules while creating sales enablement materials. Additionally, you will conduct market research and partner with cross-functional teams to drive product adoption and successful launches.

Requirements

The role requires proven product marketing experience in B2B software and a strong ability to develop messaging for diverse audiences. Candidates must possess excellent project management skills and the ability to collaborate effectively across product, sales, and marketing teams.

Skills

  • Product marketing
  • B2B software
  • Positioning
  • Messaging
  • Product launches
  • Sales enablement
  • Market research
  • Project management
  • Stakeholder management
  • Competitive intelligence
  • Customer insights
  • Content development
  • Data analysis
  • Presentation skills
  • Writing

Benefits

  • Comprehensive health coverage
  • Hybrid work environment
  • Opportunity for advancement and growth
  • Catered events
  • Snacks and drinks
  • Birthday and life celebrations
  • Two annual parties

Visa sponsorship

Not detected in the job text

Categories

  • Marketing
  • Software
  • Technology
  • Sales
  • Security & Safety

Keywords

  • Product Marketing
  • B2B Software
  • Positioning
  • Messaging
  • Go-to-market
  • Sales Enablement
  • Product Launches
  • Market Research
  • Competitive Intelligence
  • Salesforce
  • Gong
  • Pendo
  • HubSpot
  • Interactive Demo Platforms
  • AI Tools
  • Customer Success
  • Project Management
  • CRM
  • Win-loss Analysis
  • Product Strategy
  • Customer Marketing
  • FacilityOS
  • VisitorOS
  • EmergencyOS
  • ContractorOS
  • SecurityOS

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