Senior Creative
- Toronto, ON, Canada
- Greater Toronto Area, Canada, Canada
$91,000 - $112,000 CAD · Full-time
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Job details
- Pay
- $91,000 - $112,000 CAD
- Job type
- Full-time
- Apply by
- Posting language
- English
- Posted
Original job description
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
The role
We're looking for a true hybrid: someone who thinks in ideas and can execute both the words and the pictures. You'll take a brief from blank page to finished work across social, performance, CRM, display, OOH and in-product. Some weeks that means a campaign platform, and some weeks it means forty variants of a winning ad. You'll care about both.
What You’ll Do
You'll learn the brand and our players, work on live briefs and present them business wide.
Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE - a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
For information about our benefits, please visit https://benefitsatfanatics.com/
Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/
Salary Range
$91,000 - $112,000 CAD
By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.
Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
The role
We're looking for a true hybrid: someone who thinks in ideas and can execute both the words and the pictures. You'll take a brief from blank page to finished work across social, performance, CRM, display, OOH and in-product. Some weeks that means a campaign platform, and some weeks it means forty variants of a winning ad. You'll care about both.
What You’ll Do
- Concept and execute integrated creative across paid social, digital, CRM, app, and brand campaigns.
- Write headlines, scripts, social copy and in-product messaging in a voice that is bold, authentic and magnetic, while staying on brand.
- Develop multiple creative routes per brief and present them with clear rationale.
- Iterate quickly using performance insights, and treat testing as a creative tool.
- Work with the design, motion and production teams and external partners to bring ideas to life.
- Deliver across every state we operate in, working with Legal and Compliance on disclaimers and responsible gaming messaging.
- 5+ years in a creative role, as an art director with strong writing or a copywriter with strong visual skills.
- A portfolio of concept-led work alongside high-volume executional work.
- A Deep understanding of how visual, copy and brand play together to create compelling advertising.
- A natural feel for culture, disruption and what makes people stop scrolling.
- The ability to take feedback, sharpen the idea and move fast while retaining the craft.
- Experience in AI image, video and copy tools, and good judgment about when to use them.
- Experience in iGaming, sports betting, entertainment or another regulated category.
- Experience writing for CRM and lifecycle.
You'll learn the brand and our players, work on live briefs and present them business wide.
Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE - a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
For information about our benefits, please visit https://benefitsatfanatics.com/
Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/
Salary Range
$91,000 - $112,000 CAD
By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.
Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.
More about this job
Responsibilities
Develop and execute integrated creative concepts and high-volume advertising across paid social, digital, CRM, app, and brand campaigns, including writing copy and creating visual ideas. Present creative routes, iterate based on performance insights, collaborate with internal and external production teams, and ensure work meets legal and responsible gaming requirements across operating jurisdictions.
Requirements
Applicants need at least five years of creative experience, either as an art director with strong writing skills or a copywriter with strong visual skills, and a portfolio showing both concept-led and high-volume work. They should understand how visuals, copy, and brand work together, respond quickly to feedback, have cultural awareness, and be experienced with AI creative tools; regulated-industry and CRM experience are bonuses.
Skills
- Creative Concept Development
- Copywriting
- Art Direction
- Integrated Campaigns
- Paid Social Advertising
- Digital Advertising
- CRM
- Lifecycle Marketing
- In-Product Messaging
- Brand Voice
- Creative Presentation
- Performance Testing
- Performance Insights
- Visual Storytelling
- AI Image, Video, and Copy Tools
- Legal and Compliance Collaboration
Visa sponsorship
Not detected in the job text
Categories
- Creative & Media
- Marketing
- Art & Design
- Sports & Recreation
Keywords
- Creative Campaigns
- Paid Social
- Digital Advertising
- CRM
- App Marketing
- Brand Campaigns
- Copywriting
- Headlines
- Scripts
- Social Copy
- In-Product Messaging
- Art Direction
- Creative Concepts
- Performance Insights
- A/B Testing
- AI Image Tools
- AI Video Tools
- AI Copy Tools
- Responsible Gaming
- Legal Compliance
- iGaming
- Sports Betting
- Lifecycle Marketing
- Fanatics