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Added 1 min ago
SM
29954-RFR-DTS-071 – Project Manager
S M Software Solutions Inc
Winnipeg, MB
- Full-time
…multiple projects concurrently. The successful candidate will lead projects through initiation, planning, execution, monitoring, controlling, procurement, and closeout while ensuring…
Added 1 min ago
SM
RQ00833 – Program Manager – Senior
S M Software Solutions Inc
Toronto, ON
- Full-time
This role will lead PHO efforts for the PHDU itself and the IIS data product. We are seeking a Senior Program Manager to provide structured program and portfolio management leadership for…
Added 1 min ago
SM
RQ11742 – Systems Testing/QA Specialist – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
…automation, defect management, requirements traceability, and quality reporting. The successful candidate will coordinate with business and technical teams, assess release readiness, manage…
Added 1 min ago
SM
RQ11743 – Systems Testing/QA Specialist – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
…data, automation, traceability, quality metrics, and completion reporting across functional, integration, system, regression, accessibility, performance, security, API, database, and user…
Added 1 min ago
HL
Marketing Manager
Horizon Legacy
Toronto, ON
- Full-time
Reporting to the Chief Operating Officer, the Interim Marketing Manager will provide maternity leave coverage and be responsible for the ongoing management and execution of Horizon Legacy’s…
Added 31 mins ago
V
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Velyon
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- Full-time
Experience in Sales and Marketing activities, including lead follow-up and coordination of promotional efforts.
Added 31 mins ago
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Initiate, support, participate and lead community and charitable events and activities
Added 46 mins ago
FH
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Surrey, BC
- Full-time
Reporting to the Leader, the Coordinator is the primary point of contact for management staff related to scheduling and/or timekeeping. The Coordinator is responsible for investigating and…
Added 1 hour ago
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- Full-time
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Added 1 hour ago
UO
Research Team Lead
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Victoria, BC
- Full-time
A member of the Dean’s office staff team, the Research Support Team Lead is responsible for strengthening the Faculty’s research enterprise by providing strategic coordination, expert…
Added 1 hour ago
AE
Finance Manager
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- $130,000 to $140,000 CAD / year
- Full-time
Oversee monthly, quarterly, and annual financial reporting processes, ensuring accuracy, completeness, and timely delivery.
Added 1 hour ago
QG
Operations Lead
QP Group
Montreal, QC
- $80,000 to $100,000 CAD / year
- Full-time
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Added 1 hour ago
CA
IT Applications Manager
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- Full-time
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Added 1 hour ago
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OMNI Assistant Manager
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- Full-time
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Added 2 hours ago
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Hospitality F&B Assistant Manager
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Reporting to the Restaurant Manager is responsible to provide leadership with the team and takes ownership of daily operations. The ability to react to situations that need a sense of…
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Stage Bar Server Assistant
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Site Supervisor
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Added 2 hours ago
AI
Strategic Sourcing Manager
American Iron & Metal (AIM)
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Reporting to the Director, Procurement, the Strategic Sourcing Manager is responsible for leading the organization’s strategic sourcing function and developing sourcing strategies aimed at…
Added 2 hours ago
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Manager, Marketing & Demand Generation
EERS
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- Full-time
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- Full-time
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Added 2 hours ago
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ANALYST I
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- Full-time
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Added 2 hours ago
IE
Manager, Supply Chain & Innovation
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- Full-time
…identify opportunities to simplify and standardize operations and lead the development and implementation of improved processes, dashboards, reporting tools and practical automation…
Added 2 hours ago
IE
Analyst, Business
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- Full-time
…defining and delivering technology-enabled business solutions. Reporting to the Sr. Director, PPO, this role will translate complex business needs into structured requirements, improve…

Fastco

Digital Marketing Manager

Vaudreuil-Dorion, QC, Canada

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Job details

Experience: 5+ years of experience scaling digital marketing programs within B2B2C or product-driven organizations.
Posting language: English
Posted: Apr 27, 2026

Original job description

OVERVIEW

As Digital Marketing Manager, you will lead the strategy and execution of our expanding digital ecosystem, driving brand awareness, engagement, and sales across our industry-leading alloy wheel, accessory and tire brands. Reporting to the Director of Marketing, you will collaborate closely with agency partners and cross-functional teams to shape the direction of our consumer-facing websites, performance marketing, email campaigns, content development, social media, and reporting.

Your expertise will be central to scaling and strengthening our digital presence, ensuring we reach the right audiences at the right moments. Through strong leadership, innovation, and a data-driven mindset, you will elevate our digital performance and play a critical role in accelerating our growth in the Canadian market.

RESPONSIBILITIES

Website Management

Lead the strategic direction and execution of consumer-facing websites, elevating user experience and shaping a compelling brand journey that strengthens brand awareness, consideration, and drives traffic to retail partners.
Partner with the PMO, IS, and agency to update, maintain, and optimize B2B web banners and consumer-facing website content.
Drive brand storytelling and product placement for new launches across consumer-facing sites, while ensuring timely and effective communication of new products to retailers via B2B platform.
Collaborate with our agency partner to drive search (SEO/SEM) to increase brand visibility and influence consumer consideration.
Provide merchandising recommendations to the PMO team to optimize the B2B experience, based on factors such as margins and inventory levels

Performance Marketing

Lead relationship with digital media agency to plan, execute, and optimize paid campaigns that drive brand awareness and growth across Meta, Google, TikTok, and other key platforms.
Collaborate with online retail partners to develop, launch, and provide analytics for co-branded digital advertising initiatives that drive shared growth.
Partner with internal stakeholders to ensure all performance marketing initiatives are strategically aligned with business objectives and brand guidelines.

Email Marketing

Develop, segment, and maintain mailing lists for retail partners and consumers using Mailchimp.
Plan and manage monthly email calendars for product launches, promotions, and newsletters, ensuring timely and relevant communications.
Collaborate with graphic designers to create engaging email campaigns, optimizing content to maximize open rates and click-through.
Monitor and analyze key performance metrics including open rates, click-through rates, and conversion to optimize campaigns and drive measurable results.
Implement automated workflows to engage customers throughout their journey and support sales growth.

Content Creation

Collaborate with agency partners and graphic design team to develop compelling, on-brand content across digital channels, including social media, web, B2B, email marketing, and performance campaigns.
Lead and coordinate photography, video shoots, and digital content production with external partners to ensure high-quality visuals that support marketing objectives.
Ensure all content aligns with brand guidelines, engages target audiences, and drives measurable results across Fastco’s digital ecosystem.

Social Media Management

Collaborate with agency partners to develop and execute content calendars for corporate and brand social media channels (LinkedIn, Instagram, Facebook, TikTok, X, and YouTube), driving audience growth, engagement, brand awareness, and sales.
Oversee community engagement, monitor interactions, and analyze performance metrics to inform strategy.
Collaborate with HR to support employer-branding initiatives and attract top talent.

Analytics & Reporting

Lead tracking and analysis of performance across all digital channels, identifying trends, opportunities, and areas for improvement.
Prepare and communicate comprehensive monthly performance reports to key stakeholders, translating data into actionable insights.
Leverage A/B testing to evaluate and refine content across digital channels, driving improved engagement and conversion.

BEHAVIOURS

Inquisitive and analytical mindset, driven by insights and focused on understanding the “why” behind results to inform strategy and decision-making.
Meticulous attention to detail, ensuring all digital assets are accurate, on-brand, and professionally proofread across all channels.
Agile and trend-aware, able to quickly assess and leverage emerging digital opportunities for competitive advantage.
Lifelong learner who proactively expands digital expertise to drive continuous improvement across the team.
Strong written and verbal communication skills in French and English.

QUALIFICATIONS

Bachelor’s degree in marketing, business administration, communications, or a related field.
5+ years of experience scaling digital marketing programs within B2B2C or product-driven organizations.
Hands-on experience with CMS platforms such as Statamic (or equivalent).
Proficiency with analytics, ad management, and social platforms including Google Analytics, Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager, and Sprout Social.
Experience in e-commerce is an asset.
Experience working with CRM and email automation platforms such as Mailchimp (or equivalent).
Experience managing content creation and/or social for a consumer goods brand.
Experience in automotive, distribution, or consumer goods industries is an asset.
Experience using Wrike or similar project workflow and briefing tools.
Google Ads and SEO/SEM certifications are an asset.

CONDITIONS

This hybrid position entails working three days per week from the office and two days per week remotely. Specifically, the on-site requirement is from Tuesday to Thursday at the Fastco Canada headquarters in Vaudreuil-Dorion, QC.

*** This position requires occasional travel across Canada and the U.S.

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More about this job

Responsibilities

The Digital Marketing Manager will lead the strategy and execution of digital marketing initiatives, including website management, performance marketing, and email campaigns. They will collaborate with agency partners and internal teams to drive brand awareness, engagement, and sales across multiple digital channels.

Requirements

Candidates must have a bachelor's degree and at least 5 years of experience scaling digital marketing programs in B2B2C or product-driven environments. Proficiency in CMS platforms, analytics tools, and social media management is required, along with strong communication skills in English and French.

Skills

Digital Marketing
SEO
SEM
Email Marketing
Content Creation
Social Media Management
Google Analytics
Google Ads
Meta Business Suite
Mailchimp
Project Management
Data Analysis
E-commerce
B2B Marketing
Brand Strategy
Performance Marketing

Visa sponsorship

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Keywords

Digital Marketing Manager
SEO
SEM
Google Analytics
Google Ads
Meta Business Suite
LinkedIn Campaign Manager
Sprout Social
Mailchimp
Statamic
Wrike
B2B2C
E-commerce
Content Strategy
Performance Marketing
Brand Awareness
Social Media
Email Automation
Data-driven
A/B Testing
Marketing Strategy
Consumer Goods
Automotive Industry
Digital Ecosystem
Project Management

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