Marketing - Marketing Coordinator

OVERVIEW

Reporting to the Associate Marketing Manager, the Marketing Coordinator’s key responsibility is to bring Fastco’s trade marketing, field marketing and promotional initiatives to life by executing activities outlined in the retail marketing calendar. You’ll help strengthen our brands, engage our dealer network and drive product sell-through by coordinating events and tradeshows, supporting the creation and distribution of promotional and point-of-purchase (POP) materials, and ensuring the right marketing assets reach our teams, customers and partners.

You’ll play a hands-on role in bringing our products and brands to market, from coordinating product samples and photoshoot logistics to briefing the Creative team on marketing projects and supporting the Digital Marketing team with social media community management. You’ll also help develop and distribute collateral materials, support partner requests for e-commerce product sheets, and coordinate promotional items and marketing resources that showcase Fastco’s products and support our customers.

RESPONSIBILITIES

Trade Marketing 40%

• Execute trade marketing initiatives outlined in Fastco’s retail marketing calendar, ensuring projects are completed accurately and on schedule.
• Coordinate the development, production and distribution of promotional items, samples and marketing materials for retail partners and events.
• Support the creation and production of retail marketing materials, including posters, window graphics, POP materials and other in-store collateral, coordinating with suppliers from quote through to delivery.
• Collaborate with suppliers to produce and distribute marketing materials to retail locations, including gathering quotes, coordinating production and preparing shipping and distribution lists.
• Maintain inventory of catalogs, promotional items, samples and POP materials.
• Brief the Creative Services team on marketing projects and coordinate the delivery of creative assets.

Event and Field Marketing 40%

• Coordinate Fastco’s presence at events and tradeshows across Canada to build brand awareness and strengthen engagement with consumers and retailers.
• Attend events and tradeshows on behalf of Fastco, ensuring a strong and consistent brand presence.
• Coordinate product orders, samples and on-site logistics for events and sponsorships in collaboration with the Customer Service, Product Development and Creative Services teams.
• Prepare event postmortems and share key learnings and results with internal stakeholders.

Digital Marketing Support 20%

• Support the Digital Marketing Specialist with community management, including monitoring and responding to social media inquiries and direct messages (DMs).
• Support partner requests for completing e-commerce product sheets by coordinating the collection and preparation of required product information and assets.
• Brief the Creative Services team on marketing projects and coordinate the delivery of creative assets.
• Help develop and distribute collateral materials that showcase Fastco’s products and brands while providing valuable tools and resources to customers.
• Support the execution of other marketing initiatives and projects as required.

• Support product photoshoots by reviewing Missing Images reports, identifying required products, preparing samples and coordinating shoot logistics in collaboration with the Creative Services and Digital Marketing teams.

BEHAVIOURS

• Demonstrates strong attention to detail, including proofreading and ensuring accuracy across marketing materials.
• Collaborates effectively with cross-functional teams and departments to support shared objectives.
• Brings creativity and enthusiasm to brainstorming and working with a high-performing marketing team.
• Effectively prioritizes multiple tasks and manages time to meet business objectives and deadlines.
• Takes initiative, demonstrates a results-oriented mindset and contributes positively to team success.
• Demonstrates a hands-on, flexible approach to supporting marketing initiatives and events.
• Ability to perform physical tasks, including lifting and moving products, assembling displays, and handling marketing materials as required.

QUALIFICATIONS

• Bachelor’s degree in Marketing or a related field, with 1–2 years of relevant work experience
• Excellent written and verbal communication skills in French and English are required, as this position involves regular communication with customers, retail partners and suppliers across Canada, including outside Quebec.
• Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel.
• Basic understanding of marketing analytics and key performance indicators (KPIs).
• Previous experience in trade marketing or experiential marketing is an asset.

CONDITIONS

• This hybrid position requires three days per week in the office (Tuesday through Thursday) at Fastco Canada’s headquarters in Vaudreuil-Dorion, QC, with the flexibility to work remotely two days per week.
• This position requires the ability to perform physical tasks, including lifting and moving products, assembling retail displays, and handling marketing materials as required.
• This position requires occasional travel across Canada and the United States, as well as flexibility to work evenings and weekends, to support Fastco’s participation in events and tradeshows.