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Feathery

Field Marketing Specialist – North America

Toronto, ON, Canada

Job type: Full-time
Apply by: Oct 28, 2026
Experience: 3–5 years of B2B field marketing or event marketing experience within enterprise SaaS/software
Posting language: English
Posted: Sep 28, 2026

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Original job description

About Feathery

Feathery is the AI operating system for financial institutions.

With hundreds of clients and over $30 million raised, Feathery is the fast-growing leader in financial agentic automation. Industry leaders like Tokio Marine, Sequoia Financial, and Cerity Partners run their client-facing workflows on Feathery, from onboarding and risk assessment to reconciling systems and generating proposals and reports.

At the center of it all is Robin, our AI operations assistant. Robin scans client documents, configures and deploys workflows, assists users in their day-to-day work, takes notes during meetings, and supports a growing range of operational tasks across the client lifecycle.

We're building a future where financial operations shift from paperwork, manual data entry, and disconnected systems to intelligent, automated workflows that let firms spend their time on clients instead of process. We're proud to be backed by world-class investors who share that vision, including Portage Ventures, Allstate Ventures, and Index Ventures, among others.

We're driven by a shared commitment to excellence and velocity. Our values - Own the Problem, Grit Beats Gloss, Say It Straight - shape how we work and grow as a team.

Why We’re Hiring

As Feathery grows across insurance and wealth management, conferences, industry events, and in-person programs are becoming an increasingly important part of how we build awareness, engage enterprise buyers, and generate pipeline.

We’re hiring a Field Marketing Specialist – North America to own the execution of our growing event and field marketing calendar. You’ll work closely with Sales and Marketing to bring Feathery to life at industry conferences, customer and prospect events, executive programs, and other field activations - ensuring every program is well executed and connected to measurable business outcomes.

About The Role

This is a hands-on role for someone who loves bringing events and programs to life and can manage the details from beginning to end.

You’ll own the execution of Feathery’s North America field marketing programs - from sponsorships, vendors, booths, attendee communications, and onsite logistics through Sales coordination, lead capture, follow-up, and reporting.

You’ll partner closely with Sales and Marketing leadership on where we show up and how we maximize each investment, while taking direct ownership of making the programs happen. As you grow in the role, you’ll have the opportunity to take on greater ownership of Feathery’s event strategy - helping determine where we show up, how we invest, and which programs deliver the greatest impact.

The goal isn’t simply to run great events. It’s to turn them into meaningful experiences and conversations with the right customer relationships.

What You’ll Do

Conferences & Event Execution

Own industry conferences and events end-to-end, including sponsorship coordination, registration, booth and materials, vendors, attendee communications, onsite logistics, and post-event follow-up
Manage multiple events simultaneously across timelines, budgets, vendors, and internal stakeholders
Coordinate Feathery’s presence across industry conferences, customer and prospect events, executive dinners, roundtables, webinars, and other field programs
Partner with internal teams and external vendors to ensure every program is delivered smoothly, on time, and to a high standard
Travel across North America as needed to support key conferences and events

Sales Partnership & Pipeline Generation

Partner closely with Account Executives and Sales leadership to align events with priority accounts, territories, and pipeline goals
Coordinate pre-event outreach and meeting-booking efforts to ensure Sales gets maximum value from each program
Manage attendee and lead capture and ensure clear, timely handoff and follow-up after events
Help create opportunities for Sales to engage prospects and customers through dinners, roundtables, executive programs, and other targeted field activations
Keep Sales informed on event plans, attendee lists, meetings, leads, and follow-up actions

Measurement & Optimization

Track and evaluate event success across attendance, MQLs, meetings booked, qualified opportunities, sourced and influenced pipeline, and overall event ROI
Report on program performance and use results and Sales feedback to improve future events and investment decisions
Identify which events and programs are delivering the strongest engagement and commercial impact
Help improve and scale our event processes as Feathery’s field marketing program grows

About You

3–5 years of B2B field marketing or event marketing experience within enterprise SaaS/software
Demonstrated experience personally owning conferences and events end-to-end - from planning and logistics through onsite execution and follow-up
Experience working closely with Sales/AEs and understanding how field marketing contributes to awareness, meetings, opportunities, and pipeline
Experience running a mix of industry conferences and customer/prospect programs such as dinners, roundtables, webinars, or regional events
Excellent project management and organizational skills, with the ability to manage multiple events, deadlines, vendors, budgets, and stakeholders simultaneously
Commercial mindset and experience measuring event performance beyond attendance, including MQLs, meetings, qualified opportunities, pipeline, conversion, and ROI
Proactive, resourceful, and comfortable taking ownership in a fast-moving environment
Strong communication and cross-functional collaboration skills
Ability and willingness to travel across North America for conferences and events

Bonus

Experience in fintech, financial services, insurance, or wealth management
Experience with CRM, marketing automation, lead capture, or event tools such as HubSpot, Salesforce, or similar platforms
Experience at an early-stage or high-growth B2B SaaS company
Experience supporting account-based or executive engagement programs

What We Offer

Competitive compensation and equity
Health, dental, and vision coverage
Unlimited PTO
Downtown Toronto office location
Office snacks and monthly catered lunch
A supportive, low-ego team that values ownership and growth
Company offsite to connect and recharge

Feathery is an equal opportunity employer and does not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or any other legally protected characteristic. We’re committed to building an inclusive team and provide reasonable accommodations upon request.

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More about this job

Responsibilities

Own the end-to-end execution of North American field marketing programs, including conferences, sponsorships, customer events, executive programs, logistics, and post-event follow-up. Partner with Sales and Marketing to generate pipeline, coordinate lead handoffs, and measure event performance to improve future programs and investment decisions.

Requirements

Requires 3–5 years of B2B field or event marketing experience in enterprise SaaS or software, including personal ownership of events from planning through follow-up. Candidates should have strong project management and sales collaboration skills, a commercial approach to measuring pipeline and ROI, and willingness to travel across North America.

Skills

Field Marketing
Event Marketing
Conference Planning
Event Execution
Project Management
Budget Management
Vendor Coordination
Sales Partnership
Pipeline Generation
Lead Capture
Event Performance Measurement
ROI Analysis
Cross-Functional Collaboration
Account-Based Marketing
Executive Engagement
Communication

Benefits

Competitive Compensation
Equity
Health Coverage
Dental Coverage
Vision Coverage
Unlimited Paid Time Off
Office Snacks
Monthly Catered Lunch
Company Offsite

Visa sponsorship

Not detected in the job text

Keywords

B2B Field Marketing
Event Marketing
Enterprise SaaS
Financial Services
Fintech
Insurance
Wealth Management
Industry Conferences
Sponsorships
Vendor Management
Event Logistics
Customer Events
Executive Dinners
Roundtables
Webinars
Sales Coordination
Account Executives
Lead Capture
Marketing Qualified Leads
Pipeline Generation
Qualified Opportunities
Event ROI
Account-Based Marketing
HubSpot
Salesforce
Marketing Automation
CRM
North America

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