Retail Store Manager

Location: Victoria, BC

Compensation Range: $63,000-$73,000 annually (dependent on experience)

Are you an experienced retail leader who brings both heart and discipline to work? Do you thrive at the intersection of people, purpose, and performance?

At Fjällräven, our stores are more than places to shop: they're gateways to the outdoors. We inspire curiosity, share knowledge, and help guests feel truly at home in nature. As a Store Manager, you'll lead a high-performing team with confidence and care, creating exceptional guest experiences while driving strong business results and living our values every day.

What We Offer

Click here to learn more about Fjallraven benefits, including:

• RRSP/DPSP program to support your long-term financial wellbeing
• Comprehensive health and wellness benefits, including medical, dental, and vision coverage
• Generous paid time off to rest, recharge, and get outside
• Product discounts and access to Fjällräven outdoor events
• A strong commitment to sustainability, quality craftsmanship, and responsible business practices
  
  

What You'll Do

As Store Manager, you'll take full ownership of store performance, leading people, operations, and community engagement in a way that reflects Fjällräven's mission and premium brand standards.

Lead & develop a high-performing team

• Recruit, train, coach, and develop a motivated team aligned with Fjällräven's values
• Foster an inclusive, collaborative culture built on trust, accountability, and continuous learning
• Set clear expectations and provide ongoing feedback through regular 1:1s and performance reviews
  
  

Deliver Exceptional Guest Experiences

• Model and reinforce GUIDE service standards to ensure every guest feels welcomed, informed, and inspired
• Drive sales conversion through knowledgeable, personalized service and strong team engagement
  
  

Own store operations & financial performance

• Create effective schedules, oversee timecards, and ensure labor and policy compliance
• Manage store expenses, analyze KPIs and P&Ls, and implement strategies that drive profitable growth
• Ensure adherence to SOPs, safety protocols, loss prevention, and operational best practices
  
  

Champion product & visual excellence

• Collaborate on product assortments and oversee visual merchandising to reflect brand and seasonal priorities
• Manage inventory lifecycle, including new product flow, markdowns, transfers, and bi-annual inventory counts
  
  

Build community & brand presence

• Cultivate strong relationships with local organizations and partners
• Plan and execute brand-right community events and manage store marketing and event budgets
  
  

Lead sustainability in action

• Embed sustainability into daily store operations, from waste reduction to energy stewardship
• Educate guests and team members on Fjällräven initiatives such as the Arctic Fox Initiative and Down Promise
  
  

What Makes You a Great Fit

You're a values-driven leader who knows how to balance strategy with humanity. You've led teams through change, delivered strong results, and find meaning in connecting people to purpose-driven products and experiences.

You Bring

• At least 2 years of retail leadership experience (store manager, assistant manager, or multi-store leadership preferred)
• Proven success driving sales, managing expenses, and achieving operational goals
• A strong track record of building positive team culture and developing others
• Deep understanding of retail operations, including scheduling, labor planning, inventory, and compliance
• A hands-on, solutions-oriented leadership style with excellent communication and organizational skills
• Passion for sustainability, the outdoors, and the Fjällräven mission
  
  

About Us

Fjällräven has connected people to nature since 1960. Our premium, long-lasting gear supports meaningful outdoor experiences around the world. Join a legacy rooted in sustainability, curiosity, and a deep respect for the natural world, and help inspire the next generation of outdoor explorers.

✨ INTERESTED?

Tell us what excites you about this opportunity and how your leadership style aligns with Fjällräven's mission. Please complete our brief online application, and help others feel at home in nature!

Fenix Outdoor is committed to continually striving to create and promote a diverse and inclusive workplace for all employees. We provide equal employment opportunities. Our goal is to create a safe, fair and friendly work environment where everyone feels welcome and can thrive.

In 1960, Åke Nordin founded Fjällräven in his basement in the town of Örnsköldsvik in northern Sweden. Today, the company’s timeless, functional, and durable outdoor equipment enjoys a global presence and can be found in over 70 countries.

Fjällräven’s product range includes outdoor clothing and accessories for men and women as well as backpacks, tents, and sleeping bags. As a company, Fjällräven makes every effort to act responsibly towards people, wildlife, and the environment and to encourage people to take an interest in outdoor life.

The company hosts two popular outdoor events, Fjällräven Classic and Fjällräven Polar, which attract thousands of participants every year. Fjällräven is part of Fenix Outdoor AB.