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Added 1 min ago
D
Manager, Project Delivery, Data and Analytics
Desjardins
Montréal-Ouest, QC
- Full-time
The data and analytics sector plays a strategic role in data valorization, development of analytics capabilities and artificial intelligence within Desjardins. As the sector undergoes a…
Added 1 min ago
SS
Experienced Agency Account Manager
Social Star
Collingwood, ON
- Full-time
Role Description The Experienced Agency Account Manager is a full-time role responsible for managing and growing a portfolio of small business clients, ensuring their marketing strategies…
Added 1 min ago
A
Manager, Global Practice and Delivery (Solutions & Services)
Acceldata
Kitchener, ON
- Full-time
We're looking for a Manager, Global Practice and Delivery to build, lead, and scale a global team of Solutions Consultants and Forward-Deployed Engineers responsible for enterprise…
Added 1 min ago
CL
Organizational Design Consultant
Community Living BC
Vancouver, BC
- Full-time
Reporting to the Manager, Organizational Design, Compensation & People Analytics, this role offers an opportunity to influence how work is organized across CLBC, helping teams operate…
Added 1 min ago
A
Compensation Specialist
Altis
Toronto, ON
- Full-time
Location: Toronto, ON, Hybrid (typically 2 day per week on-site, Tuesday or Thursday, subject to business needs)
Added 1 min ago
TP
Senior Representative, CX Strategy Activation
Toronto Pearson International Airport
Toronto, ON
- Full-time
Reporting to the Manager, Customer Experience and Insights, you will activate Toronto Pearson’s customer experience strategy by embedding customer-centric practices, programs and governance…
Added 1 min ago
CG
Manager, Sales Governance and Operations
Calian Group
Toronto, ON
- Full-time
We are looking for a Manager, Sales Governance & Operations to play a critical leadership role supporting the governance, operational effectiveness, and growth of the ITCS business. In this…
Added 1 min ago
TF
Commercial Operations Process Excellence Manager
Thermo Fisher Scientific
Toronto, ON
- Full-time
The Commercial Operations Process Excellence Manager drives the global harmonization and continuous improvement of commercial processes across the Instrument & Enterprise Services business…
Added 1 min ago
BG
Senior Service Retention Specialist
BMW Group
Richmond Hill, ON
- Full-time
…realize growth opportunities within the BMW and MINI service business. This role will investigate and develop opportunities for Retailers to increase customer loyalty within the service…
Added 1 min ago
CO
Manager Policy and Risk Management
City of Saint John
Saint John, NB
- Full-time
The Manager Policy and Risk Management is responsible for research and analysis, policy and procedures, and risk management.
Added 1 min ago
KR
Finance Manager
Kassen Recruitment
Concord, ON
- Full-time
We're recruiting a Finance Manager for an opportunity that combines technical accounting expertise with financial planning, reporting, and strategic business partnership. This role is well…
Added 1 min ago
DG
Food Service Supervisor
Dexterra Group
Mississauga, ON
- Full-time
…parties including the Food Service Director, Resident District Manager, District Manager, and franchise brand…
Added 1 min ago
HW
Portfolio Administrator
Harbourfront Wealth Management
Vancouver, BC
- Full-time
…hybrid role based out of Vancouver. Reporting to the Operations Manager, the successful candidate will support daily operational processes, identify opportunities for improvement, and help…
Added 2 mins ago
T
Hub Manager (Mississauga)
Trexity
Mississauga, ON
- Full-time
Trexity is hiring a Hub Manager to run our 5k+ sq. ft. Mississauga hub, the operational heart of same-day delivery across the Greater Toronto Area. This is a net-new role that joins our…
Added 2 mins ago
CE
Drilling Fluids Well Planner
Canadian Energy Services
Calgary, AB
- Full-time
…full-time position, based in Calgary, AB reporting to the Technical…
Added 2 mins ago
CO
Application & Integration Technical Analyst
City of Saint John
Saint John, NB
- Full-time
Under the direction of the designated IT Manager, the Application and Integration Technical Analyst is a technical lead responsible for system architecture, data strategy, and integration…
Added 2 mins ago
TP
Specialist, Supplier Relationship Management
Toronto Pearson International Airport
Toronto, ON
- Full-time
Reporting to the Manager, Supplier Relationship Management (SRM), this position is responsible for day-to-day monitoring, compliance, and analytical activities that strengthen supplier…
Added 2 mins ago
WF
Controller & Strategic Finance Lead
Western Forest Products
Campbell River, BC
- $110,000 to $155,000 CAD / year
- Full-time
…the finance function and to be a driving force in how this business understands its own economics. This is the senior finance role, reporting to the General Manager and working directly…
Added 3 mins ago
M
Senior CyberArk Security Engineer
Manulife
Toronto, ON · Waterloo, ON
- Full-time
Develop and enhance CPM plugins, PSM connectors and application integrations to support evolving business and technology requirements.
Added 3 mins ago
CI
Manager, Data Platforms (Permanent)
CoreFactor Inc.
Toronto, ON · Downtown Toronto (Ryerson), Ontario
- Full-time
CoreFactor is searching for a Manager, Data Platforms on a permanent/full-time basis for a client in the GTA.
Added 16 mins ago
SQ
Program Manager, Canadian Shared Services
Sunlife Québec
Montreal, QC
- Full-time
Reporting to the VP, Canadian Shared Services, the Program Manager acts as a strategic partner and is responsible for enabling the effective execution of strategic and operational…
Added 16 mins ago
VA
Manager, Technology Services (AI & Digital Governance)
Vancouver Airport Authority
Vancouver, BC
- Full-time
We have a permanent, full-time opportunity for an innovative and collaborative Manager, Technology Services (AI & Digital Governance).
Added 16 mins ago
GR
Senior Manager Finance Operations
Goldbeck Recruiting
Abbotsford, BC
- $130,000 to $150,000 CAD / year
- Full-time
We’re partnering with a successful, growing organization in Abbotsford to recruit a Senior Manager, Finance Transformation. Reporting to the CFO, this is a unique opportunity combining…
Added 16 mins ago
J
Senior Manager, Integrated Marketing
Jobgether
Canada
- $105,000 to $134,700 CAD / year
- Full-time
The Senior Manager, Integrated Marketing will shape and execute strategic marketing initiatives that support business growth, generate qualified demand, and strengthen the sales pipeline.…
Added 16 mins ago
SW
MaAnalytics, GWM -nager, CWM
Scotia Wealth Management
Toronto, ON
- Full-time
The Manager, Analytics is responsible for leading a high-performing team of analytics professionals to deliver actionable insights that drive business strategy and performance across…

fgf brands

Retail Media Manager

Toronto, ON, Canada
Greater Toronto Area, ON, Canada

Apply About employer

Applications open in a new tab.

Job details

Apply by: Oct 29, 2027
Experience: 5+ years of CPG experience, ideally as a Brand Manager or eCommerce Sales Manager.
Posting language: English
Posted: Oct 29, 2026

Original job description

Job Description

Summary

FGF Brands is searching for an experienced Retail Media Manager to join our dynamic team!

Media is changing fast. Retailers now hold some of the richest shopper data in the market, and the brands that win will treat commerce media as a growth engine. We’re looking for a Media Manager to help build that engine for our portfolio.

In this role, you’ll lead commerce media across our key retailers in the US and Canada and help shape how our brands reach households across paid channels. You’ll work closely with our creative agency partner and our Sales, Brand and Shopper Marketing teams to improve media efficiency, grow household reach and demonstrate the impact of our investment on sales.

This role will focus on commerce media, with the opportunity to help shape a broader media strategy as our business evolves.

What FGF Offers

FGF believes in Home Grown Talent, accelerated career growth with leadership training. Unleashing Your Potential
Competitive Compensation, Health Benefits, & a generous flexible medical / Health spending account
RRSP program
Tuition reimbursement
Discount program that covers almost everything under the sun - Restaurants, gyms, shopping etc.

Primary Responsibilities

Set the long-term vision for commerce media across Walmart, Kroger, Loblaw, Albertsons, Meijer, Instacart, Sam's Club and emerging networks, tied directly to household penetration and brand growth goals.
Build annual and quarterly media strategies that connect brand objectives with customer plans. Decide where the portfolio should play, and where it shouldn't.
Shape the broader media roadmap with leadership, including how media is planned, bought and measured at FGF as the role expands.
Bring a sharp point of view on where retail media, AI and new networks are heading, then act on it before our competitors do.
Own the commerce media budget. Move dollars toward the tactics that lower CPA and recruit new households, and pull them from the ones that don't.
Lead strategic conversations with retail media networks. Negotiate terms, challenge proposals that can't show incremental return, and build joint business plans that grow the category.
Partner closely with our creative and media agency partners so creative, brand media and commerce media work as one plan.
Align with Sales, Brand and Shopper Marketing so shoppers see one consistent story from first impression to checkout.
Own the media measurement framework, built on CPA, household penetration (HHP) and incrementality. Retire the vanity metrics.
Design and run incrementality tests, including holdouts, lift studies and new-to-brand analysis, to prove which dollars actually grow the business.
Turn results into clear recommendations for senior leaders, and reallocate fast when the data says so.
Raise the bar on media thinking across the team and the wider business.

Required Experience

5+ years of CPG experience, ideally as a Brand Manager or eCommerce Sales Manager.
A commercial mindset. You understand P&Ls, trade and how media drives sales and household growth, not just clicks.
Working knowledge of retail media networks such as Walmart Connect, Kroger Precision Marketing (84.51), Loblaw Advance and Instacart Ads. Hands-on campaign experience is a plus.
Fluency with CPA, HHP and incrementality, or a real appetite to master them quickly.
Experience leading agencies or external partners and holding them accountable to business outcomes.
You can turn data into a clear point of view and defend it with senior stakeholders and retail partners.
Degree in Marketing, Business or a related field, or equivalent experience.
Some travel required (15%) within Canada and the USA.
Role requires 3 days per week on-site at our Head Office.

What is the recipe for a great career at FGF?Working at FGF Brands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of. We have an entrepreneurial spirit which encourages all our team members to use their own creativity and out of the box thinking to come up with solutions and new ideas.Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.

In compliance with Ontario’s Bill 190, we confirm that this posting represents a current, existing vacancy within our organization.

FGF Brands may use Artificial Intelligence (AI) tools as part of our recruitment and selection process. These tools may assist in screening, assessing, or selecting applicants. AI tools are used to support our recruitment process, with final hiring decisions made by our recruitment and hiring teams.

FGF Brands is committed to providing an accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process. If you require an accommodation, please let our recruitment team know, and we will work with you to meet your accessibility needs.

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More about this job

Responsibilities

The Retail Media Manager will lead commerce media strategy across key retailers to drive household penetration and brand growth. They will manage media budgets, oversee agency partnerships, and implement measurement frameworks to ensure investment efficiency.

Requirements

Candidates must have 5+ years of CPG experience with a strong commercial mindset and knowledge of retail media networks. A degree in Marketing, Business, or a related field is required, along with the ability to work on-site 3 days per week.

Skills

Retail media
Commerce media
Media strategy
Budget management
Data analysis
Incrementality testing
CPAs
Household penetration
Strategic planning
Agency management
Stakeholder management
CPG industry knowledge
Marketing
Sales
Project management

Benefits

Competitive compensation
Health benefits
Flexible medical spending account
Health spending account
RRSP program
Tuition reimbursement
Discount program

Visa sponsorship

Not detected in the job text

Keywords

Retail Media
Commerce Media
CPG
Walmart Connect
Kroger Precision Marketing
Loblaw Advance
Instacart Ads
Media Strategy
Budgeting
CPA
HHP
Incrementality
Data Analysis
Marketing
Sales
Shopper Marketing
Brand Management
Agency Management
AI
Retail Networks
P&L
Trade Marketing
Media Planning
Measurement Framework
Lift Studies

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