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Added 6 mins ago
SS
Experienced Agency Account Manager
Social Star
Collingwood, ON
- Full-time
Role Description The Experienced Agency Account Manager is a full-time role responsible for managing and growing a portfolio of small business clients, ensuring their marketing strategies…
Added 6 mins ago
GC
Digital Marketing Specialist – Paid Media (Google & Meta Ads)
Gestalt Communications
Oakville, ON
- Full-time
Daily Campaign Management: Audit Meta and Google Ad accounts daily to make aggressive, data-backed adjustments to bidding, budgets, creative rotations, and targeting.
Added 6 mins ago
PA
BDC Service Representative (Brampton North Nissan)
Performance Auto Group
Brampton, ON
- Full-time
Accomplish all daily, weekly, and monthly goals as established by the Service Manager.
Added 6 mins ago
CC
Technician, Radio
Conestoga College
Kitchener, ON
- Full-time
Routine duties require direct collaboration with the CJIQ Account Manager and national sales representatives to ensure all commercial content is received, scheduled, and ready for…
Added 6 mins ago
M
Senior Manager, Marketing, Canada & LATAM
Magnite
Toronto, ON
- Full-time
As Marketing Manager, Canada & LATAM, you will be a key marketing partner to Magnite’s growing commercial teams across Canada and Latin America. Reporting to the VP, International…
Added 21 mins ago
J
Senior Manager, Integrated Marketing
Jobgether
Canada
- $105,000 to $134,700 CAD / year
- Full-time
The Senior Manager, Integrated Marketing will shape and execute strategic marketing initiatives that support business growth, generate qualified demand, and strengthen the sales pipeline.…
Added 21 mins ago
YA
Bilingual French Inbound Customer Engagement Specialist- Hybrid
Yoh, A Day & Zimmermann Company
Vancouver, BC
- $30 USD / hour
- Contract
…lead qualification information from prospective customers (for campaign response inbound), researching (SAP systems and online) and routing to appropriate lead qualification team; answering…
Added 21 mins ago
L
Creator Partnerships Manager
Ledge
Canada
- Full-time
…content campaigns on Ledge. Every post is verified against the campaign brief by Ledge AI, and partners pay only for approved content on measurable performance. Ledge has generated over…
Added 21 mins ago
F
Marketing Coordinator
Fitzrovia
Toronto, ON
- $70,000 to $80,000 CAD / year
- Full-time
Fitzrovia is a vertically integrated development and asset manager focused on Class-A and vintage-style apartment buildings across the Greater Toronto Area (GTA) and Montreal. Fitzrovia…
Added 21 mins ago
CM
Manager, Search
Cossette Media
Toronto, ON
- Full-time
Account Setup & QA: Establish rigorous quality assurance and campaign governance protocols to maintain operational rigor across the team, ensuring zero-error delivery.
Added 21 mins ago
LA
Sr. Manager, Media Strategy - 12 Month Contract
Loblaw Agency
Montreal, QC
- Full-time
The Senior Manager, Media Strategy – Maxi Business serves as the primary strategic media partner for Maxi and key Quebec-based business stakeholders. This role is responsible for developing…
Added 21 mins ago
KH
Senior Development Officer, Signature Events & Partnerships
Kids Help Phone
Toronto, ON
- $74,700 to $83,000 CAD / year
- Full-time
Reporting to the Manager, Signature Events & Partnerships, the Senior Development Officer helps grow fundraising revenue and engagement for Kids Help Phone Foundation’s signature events,…
Added 21 mins ago
OM
Senior Buyer
Omnicom Media
Toronto, ON
- Full-time
…various clients, as well as assisting the Supervisor/Senior Manager in preparing all written documents (e.g. pre-buy, post buy, etc.). This role requires you to work as part of an…
Added 21 mins ago
ID
Marketing Manager
ICON Digital Productions Inc.
Markham, ON
- $70,000 to $80,000 CAD / year
- Full-time
The Marketing Manager will be responsible for developing and executing ICON Digital’s marketing strategy, managing digital and traditional marketing channels, creating compelling content,…
Added 22 mins ago
HT
Marketing Manager – Strategy & Team Leadership
Hudson Talent Solutions
Canada
- Full-time
We are looking for a Marketing Manager to lead an established marketing team and take ownership of the company's marketing direction, operational effectiveness, and commercial results. This…
Added 22 mins ago
BS
E-Commerce Strategist
Bushbalm Skincare
Ottawa, ON
- Full-time
…campaigns come to life on-site. You'll work closely with the Senior Manager, E-commerce, who sets the overall strategy. Your job is to turn that strategy into a storefront that performs,…
Added 22 mins ago
SC
Programmatic Specialist
Starcom Canada
Toronto, ON
- Full-time
The Programmatic Specialist is responsible in aiding activities such as campaign setup, campaign management, optimizations and performance reporting. The Programmatic Specialist is…
Added 22 mins ago
SC
Manager, Programmatic
Starcom Canada
Toronto, ON
- Full-time
As an Account Manager, you are responsible for development of strategic programmatic recommendations for your book of business. Upon approval from the client, Programmatic Account Manager…
Added 1 hour ago
RJ
Senior Manager, Marketing Intelligence and Effectiveness
Raymond James Ltd.
Toronto, ON
- Full-time
…services to Canadians seeking customized solutions to their wealth management…
Added 1 hour ago
OM
Account Manager, Social
Omnicom Media
Toronto, ON
- Full-time
As an Account Manager, Paid Social Activation, you will lead campaign execution and performance across key platforms including Meta, TikTok, Snapchat, LinkedIn, Reddit, and Pinterest,…
Added 1 hour ago
MW
Business Development Associate
Manulife Wealth & Asset Management
Montreal, QC
- Full-time
…training and mentorship, you can grow into a Business Development Manager role or explore other exciting opportunities across Manulife in Banking, Insurance, Marketing, or Product…
Added 1 hour ago
LU
Social Media Coordinator
Love Ur Curls®
Mississauga, ON
- Full-time
Reporting to the Brand Manager, you’ll own day-to-day social content execution across our key platforms, from trend spotting and ideation through filming, editing, publishing and…
Added 1 hour ago
IG
Marketing Project Manager
Insight Global
Toronto, ON
- $45 to $56 CAD / hour
- Contract
We are seeking a highly organized and proactive Marketing Project Manager to support a fast-paced Digital Marketing team for one of our top banking clients. This role is responsible for…
Added 1 hour ago
A
Creative Production Manager
Article
Vancouver, BC
- $93,000 to $104,000 CAD / year
- Full-time
We are a team of 5 reporting into our Manager, Virtual Production. You won't be managing direct reports - you’ll be our go-to project management and operational systems wizard working…
Added 1 hour ago
DU
Communications and Marketing Manager
Dalhousie University
Halifax, NS
- Full-time
Position Title Communications and Marketing Manager

fgf brands

Retail Media Manager

Toronto, ON, Canada
Greater Toronto Area, ON, Canada

Apply About employer

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Job details

Apply by: Oct 29, 2027
Experience: 5+ years of CPG experience, ideally as a Brand Manager or eCommerce Sales Manager.
Posting language: English
Posted: Oct 29, 2026

Original job description

Job Description

Summary

FGF Brands is searching for an experienced Retail Media Manager to join our dynamic team!

Media is changing fast. Retailers now hold some of the richest shopper data in the market, and the brands that win will treat commerce media as a growth engine. We’re looking for a Media Manager to help build that engine for our portfolio.

In this role, you’ll lead commerce media across our key retailers in the US and Canada and help shape how our brands reach households across paid channels. You’ll work closely with our creative agency partner and our Sales, Brand and Shopper Marketing teams to improve media efficiency, grow household reach and demonstrate the impact of our investment on sales.

This role will focus on commerce media, with the opportunity to help shape a broader media strategy as our business evolves.

What FGF Offers

FGF believes in Home Grown Talent, accelerated career growth with leadership training. Unleashing Your Potential
Competitive Compensation, Health Benefits, & a generous flexible medical / Health spending account
RRSP program
Tuition reimbursement
Discount program that covers almost everything under the sun - Restaurants, gyms, shopping etc.

Primary Responsibilities

Set the long-term vision for commerce media across Walmart, Kroger, Loblaw, Albertsons, Meijer, Instacart, Sam's Club and emerging networks, tied directly to household penetration and brand growth goals.
Build annual and quarterly media strategies that connect brand objectives with customer plans. Decide where the portfolio should play, and where it shouldn't.
Shape the broader media roadmap with leadership, including how media is planned, bought and measured at FGF as the role expands.
Bring a sharp point of view on where retail media, AI and new networks are heading, then act on it before our competitors do.
Own the commerce media budget. Move dollars toward the tactics that lower CPA and recruit new households, and pull them from the ones that don't.
Lead strategic conversations with retail media networks. Negotiate terms, challenge proposals that can't show incremental return, and build joint business plans that grow the category.
Partner closely with our creative and media agency partners so creative, brand media and commerce media work as one plan.
Align with Sales, Brand and Shopper Marketing so shoppers see one consistent story from first impression to checkout.
Own the media measurement framework, built on CPA, household penetration (HHP) and incrementality. Retire the vanity metrics.
Design and run incrementality tests, including holdouts, lift studies and new-to-brand analysis, to prove which dollars actually grow the business.
Turn results into clear recommendations for senior leaders, and reallocate fast when the data says so.
Raise the bar on media thinking across the team and the wider business.

Required Experience

5+ years of CPG experience, ideally as a Brand Manager or eCommerce Sales Manager.
A commercial mindset. You understand P&Ls, trade and how media drives sales and household growth, not just clicks.
Working knowledge of retail media networks such as Walmart Connect, Kroger Precision Marketing (84.51), Loblaw Advance and Instacart Ads. Hands-on campaign experience is a plus.
Fluency with CPA, HHP and incrementality, or a real appetite to master them quickly.
Experience leading agencies or external partners and holding them accountable to business outcomes.
You can turn data into a clear point of view and defend it with senior stakeholders and retail partners.
Degree in Marketing, Business or a related field, or equivalent experience.
Some travel required (15%) within Canada and the USA.
Role requires 3 days per week on-site at our Head Office.

What is the recipe for a great career at FGF?Working at FGF Brands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of. We have an entrepreneurial spirit which encourages all our team members to use their own creativity and out of the box thinking to come up with solutions and new ideas.Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.

In compliance with Ontario’s Bill 190, we confirm that this posting represents a current, existing vacancy within our organization.

FGF Brands may use Artificial Intelligence (AI) tools as part of our recruitment and selection process. These tools may assist in screening, assessing, or selecting applicants. AI tools are used to support our recruitment process, with final hiring decisions made by our recruitment and hiring teams.

FGF Brands is committed to providing an accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process. If you require an accommodation, please let our recruitment team know, and we will work with you to meet your accessibility needs.

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More about this job

Responsibilities

The Retail Media Manager will lead commerce media strategy across key retailers to drive household penetration and brand growth. They will manage media budgets, oversee agency partnerships, and implement measurement frameworks to ensure investment efficiency.

Requirements

Candidates must have 5+ years of CPG experience with a strong commercial mindset and knowledge of retail media networks. A degree in Marketing, Business, or a related field is required, along with the ability to work on-site 3 days per week.

Skills

Retail media
Commerce media
Media strategy
Budget management
Data analysis
Incrementality testing
CPAs
Household penetration
Strategic planning
Agency management
Stakeholder management
CPG industry knowledge
Marketing
Sales
Project management

Benefits

Competitive compensation
Health benefits
Flexible medical spending account
Health spending account
RRSP program
Tuition reimbursement
Discount program

Visa sponsorship

Not detected in the job text

Keywords

Retail Media
Commerce Media
CPG
Walmart Connect
Kroger Precision Marketing
Loblaw Advance
Instacart Ads
Media Strategy
Budgeting
CPA
HHP
Incrementality
Data Analysis
Marketing
Sales
Shopper Marketing
Brand Management
Agency Management
AI
Retail Networks
P&L
Trade Marketing
Media Planning
Measurement Framework
Lift Studies

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