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Added 13 mins ago
KA
Commercial Account Manager
Kaizen Automotive Group
Leduc, AB
- Full-time
Support clients throughout the vehicle and contract lifecycle, ensuring a seamless customer experience.
Added 13 mins ago
SH
Pharmacy Assistant (Calgary, AB)
Sentrex Health Solutions
Calgary, AB
- Full-time
A proudly Canadian company, Sentrex Health Solutions is a fully integrated specialty distributor and patient support provider for pharmaceutical manufacturers, physicians, and their…
Added 13 mins ago
P
Technical Support Analyst - L3
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Niagara-on-the-Lake, ON
- Full-time
A+ certification (or equivalent), customer service–related background, and 5+ years of experience in a similar role; previous Level 2 technical support experience is considered an asset.
Added 13 mins ago
OR
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- Other
Strong support from your Store Manager and District Manager every step of the way
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DO
Senior Project Coordinator, Networks
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Added 13 mins ago
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Sales Trainee - Contract
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IT Specialist
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- Full-time
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Added 13 mins ago
IB
Customer Experience Leader
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Brandon, MB
- $17.5 to $22.5 CAD / hour
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Added 13 mins ago
Assistant Store Manager
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Added 28 mins ago
SD
Cashier Manager, Hourly Part Time Evening Greenlight Requisition
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- Part-time
The Cash Manager manages the resources (human, physical, financial) of the Cash Department. The Cash Manager interfaces with other store departments to ensure achievement of store…
Added 28 mins ago
Supervisor
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Langley (District), BC · Langley, BC
Support key initiatives as empowered by and in partnership with the Store Manager.
Added 28 mins ago
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(CAN) Asset Protection Associate
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- Full-time
…helps prevent financial and physical loss, reduce shrink, and support store profitability. Through awareness, observation, and teamwork, the Asset Protection Associate helps protect people,…
Added 28 mins ago
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Pharmacy Assistant
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Added 28 mins ago
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(CAN) Manager, Product Development (IC) Contract
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JD Sports / Livestock / Size?
Mississauga, ON
Support key initiatives as empowered by and in partnership with the Store Manager.
Added 28 mins ago
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Grocery Department Manager
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Added 28 mins ago
LC
Sr. Manager, Media Strategy - 12 Month Contract
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Added 28 mins ago
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…really listen, respond quickly, and show you care. We want every customer to have a good experience so we do our best to understand what they need and make sure they feel looked after.…
Added 28 mins ago
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Retail Supervisor - Full Time (Toronto)
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Provide consistently high standards of customer experience within the Store in accordance with PUMA’s Brand Values and service standards,
Added 28 mins ago
Maintenance Technician
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Added 28 mins ago
Class 5 Donation Pick Up Truck Driver
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Added 28 mins ago
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Lumber Sales Associate: Full Time - NORTH SURREY
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fgf brands

Retail Media Manager

Toronto, ON, Canada
Greater Toronto Area, ON, Canada

Apply About employer

Applications open in a new tab.

Job details

Apply by: Oct 29, 2027
Experience: 5+ years of CPG experience, ideally as a Brand Manager or eCommerce Sales Manager.
Posting language: English
Posted: Oct 29, 2026

Original job description

Job Description

Summary

FGF Brands is searching for an experienced Retail Media Manager to join our dynamic team!

Media is changing fast. Retailers now hold some of the richest shopper data in the market, and the brands that win will treat commerce media as a growth engine. We’re looking for a Media Manager to help build that engine for our portfolio.

In this role, you’ll lead commerce media across our key retailers in the US and Canada and help shape how our brands reach households across paid channels. You’ll work closely with our creative agency partner and our Sales, Brand and Shopper Marketing teams to improve media efficiency, grow household reach and demonstrate the impact of our investment on sales.

This role will focus on commerce media, with the opportunity to help shape a broader media strategy as our business evolves.

What FGF Offers

FGF believes in Home Grown Talent, accelerated career growth with leadership training. Unleashing Your Potential
Competitive Compensation, Health Benefits, & a generous flexible medical / Health spending account
RRSP program
Tuition reimbursement
Discount program that covers almost everything under the sun - Restaurants, gyms, shopping etc.

Primary Responsibilities

Set the long-term vision for commerce media across Walmart, Kroger, Loblaw, Albertsons, Meijer, Instacart, Sam's Club and emerging networks, tied directly to household penetration and brand growth goals.
Build annual and quarterly media strategies that connect brand objectives with customer plans. Decide where the portfolio should play, and where it shouldn't.
Shape the broader media roadmap with leadership, including how media is planned, bought and measured at FGF as the role expands.
Bring a sharp point of view on where retail media, AI and new networks are heading, then act on it before our competitors do.
Own the commerce media budget. Move dollars toward the tactics that lower CPA and recruit new households, and pull them from the ones that don't.
Lead strategic conversations with retail media networks. Negotiate terms, challenge proposals that can't show incremental return, and build joint business plans that grow the category.
Partner closely with our creative and media agency partners so creative, brand media and commerce media work as one plan.
Align with Sales, Brand and Shopper Marketing so shoppers see one consistent story from first impression to checkout.
Own the media measurement framework, built on CPA, household penetration (HHP) and incrementality. Retire the vanity metrics.
Design and run incrementality tests, including holdouts, lift studies and new-to-brand analysis, to prove which dollars actually grow the business.
Turn results into clear recommendations for senior leaders, and reallocate fast when the data says so.
Raise the bar on media thinking across the team and the wider business.

Required Experience

5+ years of CPG experience, ideally as a Brand Manager or eCommerce Sales Manager.
A commercial mindset. You understand P&Ls, trade and how media drives sales and household growth, not just clicks.
Working knowledge of retail media networks such as Walmart Connect, Kroger Precision Marketing (84.51), Loblaw Advance and Instacart Ads. Hands-on campaign experience is a plus.
Fluency with CPA, HHP and incrementality, or a real appetite to master them quickly.
Experience leading agencies or external partners and holding them accountable to business outcomes.
You can turn data into a clear point of view and defend it with senior stakeholders and retail partners.
Degree in Marketing, Business or a related field, or equivalent experience.
Some travel required (15%) within Canada and the USA.
Role requires 3 days per week on-site at our Head Office.

What is the recipe for a great career at FGF?Working at FGF Brands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of. We have an entrepreneurial spirit which encourages all our team members to use their own creativity and out of the box thinking to come up with solutions and new ideas.Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.

In compliance with Ontario’s Bill 190, we confirm that this posting represents a current, existing vacancy within our organization.

FGF Brands may use Artificial Intelligence (AI) tools as part of our recruitment and selection process. These tools may assist in screening, assessing, or selecting applicants. AI tools are used to support our recruitment process, with final hiring decisions made by our recruitment and hiring teams.

FGF Brands is committed to providing an accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process. If you require an accommodation, please let our recruitment team know, and we will work with you to meet your accessibility needs.

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More about this job

Responsibilities

The Retail Media Manager will lead commerce media strategy across key retailers to drive household penetration and brand growth. They will manage media budgets, oversee agency partnerships, and implement measurement frameworks to ensure investment efficiency.

Requirements

Candidates must have 5+ years of CPG experience with a strong commercial mindset and knowledge of retail media networks. A degree in Marketing, Business, or a related field is required, along with the ability to work on-site 3 days per week.

Skills

Retail media
Commerce media
Media strategy
Budget management
Data analysis
Incrementality testing
CPAs
Household penetration
Strategic planning
Agency management
Stakeholder management
CPG industry knowledge
Marketing
Sales
Project management

Benefits

Competitive compensation
Health benefits
Flexible medical spending account
Health spending account
RRSP program
Tuition reimbursement
Discount program

Visa sponsorship

Not detected in the job text

Keywords

Retail Media
Commerce Media
CPG
Walmart Connect
Kroger Precision Marketing
Loblaw Advance
Instacart Ads
Media Strategy
Budgeting
CPA
HHP
Incrementality
Data Analysis
Marketing
Sales
Shopper Marketing
Brand Management
Agency Management
AI
Retail Networks
P&L
Trade Marketing
Media Planning
Measurement Framework
Lift Studies

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