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Added 9 mins ago
EE
Senior/Intermediate Regulatory Specialist/Aquatic Biologist Surrey, BC
ENKON Environmental Limited
Surrey, BC
- Full-time
…(R.P.Bio.) with a strong aquatic, regulatory, restoration, and project management background to help lead and expand ENKON's permitting, fisheries, and restoration…
Added 11 mins ago
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Salesforce Devops Lead
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Calgary, AB · Edmonton, AB
- Full-time
As ATB’s next Salesforce DevOps Developer Lead, you will have the unique opportunity to provide technical leadership to scale and centralize our Salesforce capabilities into a unified,…
Added 11 mins ago
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Senior Program Manager, Talent Development
Twilio
Remote, Canada
- Full-time
- Remote
…excellence. Acting as a strategic thought partner and program lead for flagship development initiatives, you will be a key leader in the evaluation, design, and execution of learning…
Added 11 mins ago
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Mechanical Engineer Level II
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Vancouver, BC
- Full-time
…consulting, engineering, procurement and construction across the project lifecycle, with services extending through to operations and decommissioning. Leveraging extensive experience and…
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Director, Global Process Owner
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- Full-time
…consulting, engineering, procurement and construction across the project lifecycle, with services extending through to operations and decommissioning. Leveraging extensive experience and…
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Goodwood, ON
- Full-time
…cloud services can deliver digital transformation. You will lead a virtual team of sales, technical, and services resources to help customers realize transformation through cloud computing.…
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Scientifique Principale des Données-Ingénieur/Staff Data Scientist- Eng
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Montreal, QC
- Full-time
Added 11 mins ago
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Product Owner – AI & Digital Innovation (Quality Control)
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Mississauga, ON · Canada Pharma Campus
- Full-time
Lead Cross-Functional Alignment: Build and maintain collaborative partnerships across multidisciplinary teams - including lab scientists, data engineers, software architects and Quality…
Added 11 mins ago
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R&D Prototyping III / Prototypage R-D III
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- Full-time
- Maintain close coordination with the electrical prototyping lead on shared project interdependencies and build planning.
Added 11 mins ago
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Director, Voisey's Bay Operations
Vale
Canada
- Full-time
Lead overall operational performance to achieve safe, sustainable, and reliable production while meeting productivity, quality, cost, and business objectives.
Added 24 mins ago
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Analyst, Engineering Program Management
Bombardier
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- Full-time
Lead internal and external governances to provide visibility on your project performance to the stakeholders
Added 24 mins ago
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Manager, Project Delivery, Data and Analytics
Desjardins
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- Full-time
…data and analytics sector’s official positioning. As Manager, Project Delivery, Data and Analytics, you contribute directly to the sector’s ability to achieve its priorities and deliver…
Added 24 mins ago
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Managing Director
Groom & Associés / Associates
Montreal, QC
- Full-time
Our client is currently looking to hire a Managing Director for its Canadian operations. This is an opportunity to lead the organization through its next phase of growth, strengthen a…
Added 24 mins ago
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Logistics Coordinator
W3Global
Belleville, ON
- $55,000 to $65,000 CAD / year
- Full-time
…You'll provide accurate information on pricing, orders, and lead times while keeping internal teams and customers aligned every step of the way. If you're highly organized, thrive in a…
Added 24 mins ago
ME
Project Scheduler
Morson Edge (Canada)
Welland, ON
- $70,000 to $90,000 CAD / year
- Full-time
Schedule, coordinate, and lead project planning meetings.
Added 24 mins ago
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Professional Engineer (Electrical Engineer)
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Winnipeg, MB
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…Switchyard Electrical and Grounding Design Section Head or delegate, lead electrical designs and guide technical staff - including Technical Assistants, Engineering Aids, and consultants -…
Added 24 mins ago
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Client Services Associate - January 2027
proSapient
Toronto, ON
- $55,000 to $75,000 CAD / year
- Full-time
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Added 24 mins ago
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Contract Administrator Lead
Cumulus Architects
Toronto, ON · Greater Toronto Area, Canada
- Full-time
We currently have opportunities for a Contract Administrator Lead interested in making an impact on a diverse range of innovative projects across Canada.
Added 24 mins ago
AI
Account Manager
Accuenergy Inc.
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Manufacturing or B2B technical product environment; familiarity with the rhythm of physical-product sales (lead times, master data, configured products, order-to-delivery sequencing).
Added 24 mins ago
UW
Coordinator, Impact & Granting
United Way British Columbia
Burnaby, BC
- $82,082 CAD / year
- Full-time
…or social services sector. Your skills in database systems, project management, and reporting are backed by a solid understanding of statistics and frameworks. You’re detail-oriented,…
Added 24 mins ago
NB
Senior Advisor, Governance and Strategic Initiatives
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- Full-time
Lead the orchestration of the sector's executive governance, ensuring the quality of governance forums, alignment of priorities, and effectiveness of decision-making processes.
Added 24 mins ago
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Coordinator, Environment
Glencore
Elkford, BC
- $95,000 to $113,000 CAD / year
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Reporting to the Lead, Environment, the Coordinator Environment, Systems is responsible for supporting and coordinating the execution of compliance, regulatory permitting, and internal…
Added 24 mins ago
HT
Software Validation Technologist
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- Full-time
…passion of our people around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets. We are a…
Added 24 mins ago
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Sr/Lead Expeditor
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- Full-time
Lead the expediting response when complex equipment, supplier performance, or manufacturing delays threaten Kiewit's project schedules. As a Senior Expeditor, you will own challenging…
Added 24 mins ago
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Scheduler
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You will be part of our Connect 6ix project, playing a key role in driving its success and contributing to one of Canada’s most exciting infrastructure projects.

fgf brands

Retail Media Manager

Toronto, ON, Canada
Greater Toronto Area, ON, Canada

Apply About employer

Applications open in a new tab.

Job details

Apply by: Oct 29, 2027
Experience: 5+ years of CPG experience, ideally as a Brand Manager or eCommerce Sales Manager.
Posting language: English
Posted: Oct 29, 2026

Original job description

Job Description

Summary

FGF Brands is searching for an experienced Retail Media Manager to join our dynamic team!

Media is changing fast. Retailers now hold some of the richest shopper data in the market, and the brands that win will treat commerce media as a growth engine. We’re looking for a Media Manager to help build that engine for our portfolio.

In this role, you’ll lead commerce media across our key retailers in the US and Canada and help shape how our brands reach households across paid channels. You’ll work closely with our creative agency partner and our Sales, Brand and Shopper Marketing teams to improve media efficiency, grow household reach and demonstrate the impact of our investment on sales.

This role will focus on commerce media, with the opportunity to help shape a broader media strategy as our business evolves.

What FGF Offers

FGF believes in Home Grown Talent, accelerated career growth with leadership training. Unleashing Your Potential
Competitive Compensation, Health Benefits, & a generous flexible medical / Health spending account
RRSP program
Tuition reimbursement
Discount program that covers almost everything under the sun - Restaurants, gyms, shopping etc.

Primary Responsibilities

Set the long-term vision for commerce media across Walmart, Kroger, Loblaw, Albertsons, Meijer, Instacart, Sam's Club and emerging networks, tied directly to household penetration and brand growth goals.
Build annual and quarterly media strategies that connect brand objectives with customer plans. Decide where the portfolio should play, and where it shouldn't.
Shape the broader media roadmap with leadership, including how media is planned, bought and measured at FGF as the role expands.
Bring a sharp point of view on where retail media, AI and new networks are heading, then act on it before our competitors do.
Own the commerce media budget. Move dollars toward the tactics that lower CPA and recruit new households, and pull them from the ones that don't.
Lead strategic conversations with retail media networks. Negotiate terms, challenge proposals that can't show incremental return, and build joint business plans that grow the category.
Partner closely with our creative and media agency partners so creative, brand media and commerce media work as one plan.
Align with Sales, Brand and Shopper Marketing so shoppers see one consistent story from first impression to checkout.
Own the media measurement framework, built on CPA, household penetration (HHP) and incrementality. Retire the vanity metrics.
Design and run incrementality tests, including holdouts, lift studies and new-to-brand analysis, to prove which dollars actually grow the business.
Turn results into clear recommendations for senior leaders, and reallocate fast when the data says so.
Raise the bar on media thinking across the team and the wider business.

Required Experience

5+ years of CPG experience, ideally as a Brand Manager or eCommerce Sales Manager.
A commercial mindset. You understand P&Ls, trade and how media drives sales and household growth, not just clicks.
Working knowledge of retail media networks such as Walmart Connect, Kroger Precision Marketing (84.51), Loblaw Advance and Instacart Ads. Hands-on campaign experience is a plus.
Fluency with CPA, HHP and incrementality, or a real appetite to master them quickly.
Experience leading agencies or external partners and holding them accountable to business outcomes.
You can turn data into a clear point of view and defend it with senior stakeholders and retail partners.
Degree in Marketing, Business or a related field, or equivalent experience.
Some travel required (15%) within Canada and the USA.
Role requires 3 days per week on-site at our Head Office.

What is the recipe for a great career at FGF?Working at FGF Brands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of. We have an entrepreneurial spirit which encourages all our team members to use their own creativity and out of the box thinking to come up with solutions and new ideas.Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.

In compliance with Ontario’s Bill 190, we confirm that this posting represents a current, existing vacancy within our organization.

FGF Brands may use Artificial Intelligence (AI) tools as part of our recruitment and selection process. These tools may assist in screening, assessing, or selecting applicants. AI tools are used to support our recruitment process, with final hiring decisions made by our recruitment and hiring teams.

FGF Brands is committed to providing an accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process. If you require an accommodation, please let our recruitment team know, and we will work with you to meet your accessibility needs.

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More about this job

Responsibilities

The Retail Media Manager will lead commerce media strategy across key retailers to drive household penetration and brand growth. They will manage media budgets, oversee agency partnerships, and implement measurement frameworks to ensure investment efficiency.

Requirements

Candidates must have 5+ years of CPG experience with a strong commercial mindset and knowledge of retail media networks. A degree in Marketing, Business, or a related field is required, along with the ability to work on-site 3 days per week.

Skills

Retail media
Commerce media
Media strategy
Budget management
Data analysis
Incrementality testing
CPAs
Household penetration
Strategic planning
Agency management
Stakeholder management
CPG industry knowledge
Marketing
Sales
Project management

Benefits

Competitive compensation
Health benefits
Flexible medical spending account
Health spending account
RRSP program
Tuition reimbursement
Discount program

Visa sponsorship

Not detected in the job text

Keywords

Retail Media
Commerce Media
CPG
Walmart Connect
Kroger Precision Marketing
Loblaw Advance
Instacart Ads
Media Strategy
Budgeting
CPA
HHP
Incrementality
Data Analysis
Marketing
Sales
Shopper Marketing
Brand Management
Agency Management
AI
Retail Networks
P&L
Trade Marketing
Media Planning
Measurement Framework
Lift Studies

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