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Added 18 hours ago
M
Assistant Marketing Manager
Manulife
Toronto, ON
- Full-time
This is a unique opportunity to help support and advance Canada Retirement’s high-priority marketing initiatives, driving advisor engagement, digital experience improvements, and measurable…
Added 1 day ago
BP
Assistant Director, Digital Experience and Communication Services
BC Pensions
Victoria, BC
- Full-time
We are seeking an Assistant Director, Digital Experience and Communication Services to join our team in VICTORIA, British Columbia, Canada.
Added 2 days ago
KM
Directeur(trice) de comptes, Gestion intelligente de l’information (Burnaby)
Konica Minolta Business Solutions Canada
Burnaby, BC
- Full-time
…Management solutions, including document management, workflow automation, and DX solutions to existing and prospective customers. You will work closely with customers to understand their…
Added 2 days ago
KM
Analyste d'affaires (Maritimes)
Konica Minolta Business Solutions Canada
Moncton, NB
- Contract
Added 8 days ago
P
Senior Security Engineer - Cloud Security
PagerDuty
Toronto, ON
- Full-time
PagerDuty, Inc. (NYSE: PD) is the global leader in AI-first digital operations. By automatically detecting, diagnosing, and remediating issues, the PagerDuty Platform orchestrates AI agents…
Added 8 days ago
ML
Executive Assistant & Special Projects Manager
Metta Lifestyles
Toronto, ON · Greater Toronto Area, Canada
- Full-time
We are seeking a talented and proactive Executive Assistant & Special Projects Manager to support our CEO, coordinate strategic initiatives, and drive organizational success.
Added 8 days ago
Senior Security Engineer - Cloud Security
PagerDuty
Toronto, ON
PagerDuty, Inc. (NYSE: PD) is the global leader in AI-first digital operations. By automatically detecting, diagnosing, and remediating issues, the PagerDuty Platform orchestrates AI agents…
Added 8 days ago
OS
Assistant Clinic Manager
OOYU SKIN
Calgary, AB
- Full-time
Our environment is professional, welcoming, and vibrant - making it the ideal space for a dynamic Assistant Clinic Manager who thrives in a highly visible, client-centered role and is ready…
Added 8 days ago
Senior Engineering Manager, Release Engineering
PagerDuty
Toronto, ON
PagerDuty, Inc. (NYSE: PD) is the global leader in AI-first digital operations. By automatically detecting, diagnosing, and remediating issues, the PagerDuty Platform orchestrates AI agents…
Added 10 days ago
LA
Assistant Controller
Level Agency
Remote, Canada
- Full-time
- Remote
We're looking for an Assistant Controller to own the accounting engine behind a growing performance marketing agency: the close, the collections, the payables, and the controls that keep…
Added 14 days ago
FC
Customer Journey Optimization Developer
Fidelity Canada
Toronto, ON
- Full-time
…customer journeys within Adobe Journey Optimizer (AJO) and related marketing automation platforms, such as Adobe Real Time Customer Data Platform (CDP), and Customer Journey Analytics…
Added 17 days ago
F
Adjoint(e) de direction / Executive Assistant
Fasken
Montreal, QC
- Full-time
Fasken is seeking a highly organized and proactive Executive Assistant to support the Head of Marketing and Business Development (HMBD). This role provides critical executive support in a…
Added 17 days ago
M
Manager, Customer Success, MYLE Adoption and AI Innovations
Medfar
Montreal, QC
- Full-time
…AI innovations (Scribe AI, AI Document Indexing, AI Virtual Assistant, and future innovations), including adoption, retention, and satisfaction…
Added 17 days ago
M
Manager, Customer Success, MYLE Adoption and AI Innovations
MEDFAR
Montreal, QC
- Full-time
…AI innovations (Scribe AI, AI Document Indexing, AI Virtual Assistant, and future innovations), including adoption, retention, and satisfaction…
Added 17 days ago
HI
Sales Resources Administrator
HUB International
Toronto, ON
- Full-time
Support SRM and Marketing teams on digital marketing email campaigns using Dynamics 365 marketing automation to support sales and client engagement
Added 17 days ago
RS
Director, Customer Success Operations & Education
Redwood Software
Toronto, ON
- $150,000 to $170,000 CAD / year
At Redwood, we empower our customers with lights-out automation for their mission-critical business processes.
Added 21 days ago
KM
Employee Services & Relations Specialist/Spécialiste, Services et relations aux employés (GTA)
Konica Minolta Business Solutions, U.S.A., Inc.
Mississauga, ON
- Full-time
Support the implementation, enhancement, standardization, automation, and continuous improvement of HR policies, processes, procedures, and service delivery models in partnership with HR…
Added 21 days ago
KM
Employee Services & Relations Specialist/Spécialiste, Services et relations aux employés (GTA)
Konica Minolta Business Solutions Canada
Mississauga, ON
- $55,183.38 to $79,327 CAD / year
- Full-time
Support the implementation, enhancement, standardization, automation, and continuous improvement of HR policies, processes, procedures, and service delivery models in partnership with HR…
Added 21 days ago
Sr. Product & Design Operations Manager
PagerDuty
Toronto, ON
PagerDuty, Inc. (NYSE: PD) is the global leader in AI-first digital operations. By automatically detecting, diagnosing, and remediating issues, the PagerDuty Platform orchestrates AI agents…
Added 24 days ago
B
Senior Executive Assistant
BIMM
Toronto, ON
- Full-time
BIMM is booming, so we're hiring a Senior Executive Assistant to join the team!
Added 1 month ago
Senior Developer Advocate
PagerDuty
Toronto, ON
PagerDuty, Inc. (NYSE: PD) is the global leader in AI-first digital operations. By automatically detecting, diagnosing, and remediating issues, the PagerDuty Platform orchestrates AI agents…
Added 1 month ago
M
Product Owner - Digital Customer Support
Moneris
Toronto, ON
- Full-time
We are seeking an experienced Product Owner, Digital Customer Support to define and execute the roadmap for our digital support platforms. This role will lead the evolution of customer…
Added 1 month ago
AS
Executive Assistant- Bilingual
Admiral Security and Investigations
Dieppe, NB
- $50,000 to $65,000 CAD / year
- Full-time
We are seeking an experienced, highly organized, technology-proficient, and exceptionally discreet Executive Assistant to the President & CEO. The successful candidate will serve as a…
Added 5 months ago
KM
Intelligent Info Management Account Executive (Burnaby)
Konica Minolta Business Solutions Canada
Burnaby, BC
- Full-time
…Management solutions, including document management, workflow automation, and DX solutions to existing and prospective customers. You will work closely with customers to understand their…
Added 1 month ago
Senior Solutions Consultant
PagerDuty
Toronto, ON
PagerDuty, Inc. (NYSE: PD) is the global leader in AI-first digital operations. By automatically detecting, diagnosing, and remediating issues, the PagerDuty Platform orchestrates AI agents…

Fidelity Canada

Customer Journey Optimization Developer

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Oct 9, 2026

Original job description

Job Description

Current work authorization for Canada is required for all openings.

You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.

The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.

Who We Are

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and expertly.

Business Overview

The Customer Journey Optimization Developer is responsible for the technical configuration, build, QA, deployment support, and operational optimization of customer journeys within Adobe Journey Optimizer (AJO) and related marketing automation platforms, such as Adobe Real Time Customer Data Platform (CDP), and Customer Journey Analytics (CJA). Reporting to the Director, Customer Journey Strategy, this role brings forward core marketing orchestration skills - including campaign workflow build, audience segmentation, data quality, testing, troubleshooting, documentation, platform best practices, AI-enabled automation, and event-based decisioning - and expands them into real-time, event-driven journey orchestration across email, push notifications, in-app messaging, content cards, and future digital channels. The role partners with Marketing Technology to identify, prioritize, and unlock the data needed to enable more robust client targeting, segmentation, personalization, decisioning, and real-time journey activation. Working closely with Customer Journey Managers, Lifecycle Marketing Managers, Marketing Technology, Analytics, and delivery partners, the Customer Journey Optimization Developer translates approved journey designs and functional requirements into scalable journey builds and owns technical execution, configuration accuracy and functional QA, release readiness support, and continuous improvement of journey build processes.

Key Accountabilities

Technical Journey Build and Configuration

Serve as the administrator and power user of Adobe Journey Optimizer or similar customer journey or marketing automation platforms
Create technical requirements documentation from approved functional requirements and build end-to-end marketing journeys, including triggers, audience segmentation, orchestration logic, exits, suppressions, and channel execution
Configure audiences, personalization, reusable templates, and AI/next-best-action and event decisioning rules across email, push, in-app/content cards, and related channels

Technical Feasibility, Data and Martech Enablement

Work closely with Customer Journey Managers, Marketing Technology and Analytics to assess platform feasibility and data readiness for approved journeys, including audience, event, consent, profile, and measurement needs.
Partner with Martech, Analytics, and data teams to validate segmentation, triggers, exclusions, personalization, decisioning, and dependencies

Quality Assurance, Testing and Release Readiness

Execute platform and functional QA for journey logic, data, personalization, suppressions, tracking, and channel rendering
Resolve defects, support UAT, and maintain evidence, release notes, configuration logs, and launch checklists

Measurement, Experimentation and Continuous Optimization

Configure tracking, reporting inputs, A/B tests, holdouts, variants, and control logic required to measure journey performance
Monitor live journeys and improve build, QA, template, data, and workflow practices using performance insights, recurring issues, platform releases, automation, and AI capabilities

Operational Support and Platform Governance

Monitor and troubleshoot live journeys, including data, trigger, eligibility, personalization, suppression, and delivery issues
Maintain operating standards, reusable components, guardrails, QA checklists, controls, and technical documentation

What We're Looking For

Strong hands-on knowledge of Adobe Journey Optimizer (AJO) or similar journey orchestration and marketing automation platforms
Understanding of event-driven marketing, real-time triggers, audience segmentation, consent logic, customer data platforms, and personalization frameworks
Experience configuring multi-channel journeys and campaigns across email, push notifications, in-app/content cards, landing pages, integrated forms, and future digital channels
Strong QA, troubleshooting, analytical, and problem-solving skills with careful attention to configuration accuracy and data quality
Ability to interpret business and functional requirements, translate them into technical execution, document build decisions, and collaborate effectively across Marketing, Martech, Analytics, and delivery partners

Education

University degree or equivalent work experience
Post-secondary education in Marketing, Business, Digital Technology, Computer Science, Data, Communications, or a related field, or equivalent work experience
Experience in marketing automation, Martech, journey orchestration, or campaign workflow platforms such as Adobe Journey Optimizer, Braze, Marketo, or Salesforce Marketing Cloud

Nice to Have

Direct experience with Adobe Experience Platform, Real-Time CDP, Customer Journey Analytics, Adobe Target, Braze, CRM or sales enablement tools such as Salesforce, landing pages, integrated forms, lead generation workflows, or regulated financial services marketing environments
Training or coursework in marketing automation, customer data platforms, analytics, digital marketing, or agile delivery considered an asset
Platform certification in Adobe Journey Optimizer, Marketo, Salesforce Marketing Cloud, Braze or related Martech platforms considered an asset

We use AI-enabled LinkedIn Hiring Assistant to support parts of our sourcing process. Every hiring decision is reviewed and finalized by our recruiters. If you choose to ask questions to the LinkedIn HR Hiring Assistant, please be mindful that the responses are not official and must be confirmed for accuracy and completeness by Fidelity. If you are selected for an interview, the recruiter who contacts you can best answer your questions.

Total Rewards That Reflect Your Impact

We believe exceptional work deserves exceptional recognition. That’s why we offer a competitive compensation package designed to support your success today - and your financial well-being tomorrow.

For this role, your total rewards include:

Base Salary and Discretionary Performance Bonus: Total annual cash compensation (base salary plus target bonus) ranges from $111,000 to $135,000 based on your experience and qualifications.
RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution - no employee matching required.

We’re proud to offer a compensation package that aligns with provincial pay transparency requirements.

This posting represents an existing vacancy within our organization - an opportunity to step into a role where your talents will make a meaningful difference.

Some of the ways we’ll help you feel valued and supported as part of our team

Flexible working arrangements - 100% remote, hybrid, and in office options
Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $6000 annually for mental health services and therapy
Parental leave top-up to 100% of your salary for a period of 25 weeks
Up to $650 for home office equipment
Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
Diversity and inclusion programs, including an active network of Employee Resource Groups
Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation
We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at FidelityCanadaStaffing@fidelity.ca.

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following:

Awards

•   Canada's Top 100 Employers
o   Greater Toronto's Top Employers
o   Canada's Top Family-Friendly Employers
o   Canada's Top Employers for Young People

•   Great Place To Work® Certified
o   Best Workplaces for Inclusion
o   Best Workplaces for Mental Wellness
o   Best Workplaces for Today's Youth
o   Best Workplaces for Women
o   Best Workplaces in Financial Services & Insurance
o   Best Workplaces in Ontario
o   Best Workplaces with Most Trusted Executive Teams

•   LinkedIn Top Companies in Canada

•   Human Resource Director (HRD) - Best Place To Work
o   HRD - 5-Star Benefit Program
o   HRD - 5-Star Diversity & Inclusion Employer

Designations
•   Canadian Compassionate Companies – Certified
•   Benefits Canada's Workplace Benefits Award - Future of Work Strategy
•   TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
•   Canadian HR Reporter's Most Innovative HR Team

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More about this job

Responsibilities

The developer is responsible for the technical configuration, build, and operational optimization of customer journeys within Adobe Journey Optimizer and related marketing platforms. They will collaborate with cross-functional teams to translate functional requirements into scalable, event-driven marketing orchestrations.

Requirements

Candidates should have strong hands-on experience with Adobe Journey Optimizer or similar marketing automation platforms and a solid understanding of event-driven marketing. A university degree in a relevant field or equivalent work experience is required, along with excellent analytical and troubleshooting skills.

Skills

Adobe Journey Optimizer
Marketing automation
Data quality
Audience segmentation
Campaign workflow
Quality assurance
Technical configuration
Real-time triggers
Personalization
Event-driven marketing
Customer data platforms
Troubleshooting
Analytical skills
Agile delivery

Benefits

RRSP contribution
Health benefits
Mental health services
Parental leave top-up
Home office equipment allowance
Paid volunteer days
Professional development
Tuition reimbursement

Visa sponsorship

Not detected in the job text

Keywords

Adobe Journey Optimizer
Adobe Real Time Customer Data Platform
Customer Journey Analytics
Marketing Automation
Journey Orchestration
Email Marketing
Push Notifications
In-app Messaging
Segmentation
Data Quality
A/B Testing
AI-enabled Automation
Event-based Decisioning
Martech
Salesforce Marketing Cloud
Braze
Marketo
CRM
Lead Generation
Agile
Technical Documentation
Functional QA
User Acceptance Testing
Data Readiness
Personalization Frameworks

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