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Added 8 mins ago
HO
Director, Talent Management and Engagement
House of Commons of Canada Chambre des communes du Canada
Ottawa, ON
- $138,198 to $162,566 CAD / year
- Full-time
…strengthen organizational capability and shape the future of talent development at the House of Commons. As Director, Talent Management and Engagement, you will provide strategic leadership…
Added 8 mins ago
IB
Financial Analyst
Ivey Business School at Western University
London, ON
- Full-time
Reporting to the Director, Finance, the Financial Analyst assists the Sr. Financial Analyst in providing timely and accurate financial information for the Ivey Business School at Western…
Added 8 mins ago
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Chief Financial Officer
Hero
Calgary, AB
- Full-time
…customer profitability, trade investment, forecasting, and business case development, providing both strategic guidance and direct analytical support as needed. At the same time, the CFO…
Added 9 mins ago
PRODUCT MANAGER, BENEFIT ADMINISTRATION
Green Shield Canada
Toronto, ON
Reporting to the Director of Product - Administration, the Product Manager, Administration drives the strategic development of products that enhance GreenShield+ administration…
Added 9 mins ago
AB
Sales Associate
Atlantic Beef Products Inc
Albany, PE
- $50,000 to $55,000 CAD / year
- Full-time
As we continue to grow our business and to open new markets for our products, we are looking for an enthusiastic and motivated individual to add to our sales department. This position is…
Added 9 mins ago
M
Rooms Operations Manager
Marriott
Waterloo, ON
- Full-time
2-year degree from an accredited university in Hotel and Restaurant Management, Hospitality, Business Administration, or related major; 2 years experience in the guest services, front desk,…
Added 23 mins ago
R
Director, New Accounts and Documentation
RBC
Toronto, ON
- Full-time
The Director, New Accounts and Documentation sets strategic direction, ensuring departments meet service and professionalism standards, and aligns priorities with firm-wide initiatives. The…
Added 23 mins ago
R
Director-Global Tax Operations
RBC
Toronto, ON
- Full-time
The Director, Global Tax Operations is a senior position overseeing key teams in RBC Wealth Management Canada Operations. This role works in close partnership with RBC Wealth Management and…
Added 23 mins ago
E
Coordonnateur(trice), marketing // Marketing Coordinator
Expresco
Montreal, QC
- Full-time
Reporting into the Director of U.S. Business Development, the Brand & Commercial Marketing Coordinator is the internal project-management and marketing coordination resource for Expresco.…
Added 23 mins ago
WL
Sport Medicine and Athlete Performance Manager
Wilfrid Laurier University
Waterloo, ON
- $85,357 to $106,696 CAD / year
- Contract
In collaboration with the Associate Director, the Manager also facilitates sport dietician and sport medicine doctor services and collaborates with the Faculty of Kinesiology and external…
Added 23 mins ago
WX
Senior Sales Representative
Westkey Xibita
Vancouver, BC · Greater Vancouver, BC
- $37,128 to $175,000 CAD / year
- Full-time
This role offers the opportunity to grow a book of business across multiple verticals while helping clients integrate various print and display solutions.
Added 23 mins ago
ZI
Feature Film Line Producer
ZenaTech Inc.
Vancouver, BC
- $85,000 to $95,000 CAD / year
- Full-time
…SaaS, and quantum computing solutions for mission-critical business applications. Since 2017, the company has leveraged its software development expertise and expanded its drone design and…
Added 23 mins ago
BC
Director of Sales
Burckhardt Compression
AB · Edmonton, AB
- Full-time
Reporting to the Head of Service, you will lead sales and business development for Burckhardt Compression Canada (BCCA). You will be accountable for the annual sales plan and budget, market…
Added 24 mins ago
Manager of Academic Services
University of Guelph
Chatham-Kent, ON · Ridgetown, ON
Department: Ridgetown - Office of the Director
Added 24 mins ago
Senior Manager, Advisor Deposit Services
Scotiabank
Toronto, ON
…Retail Deposits and Investments in Canada and supports the Director, Pricing, Portfolio Management and Advisor Deposit Services in leading and overseeing the team, ensuring business…
Added 24 mins ago
Senior Manager, Pricing Strategy & Optimization
Scotiabank
Toronto, ON
…Retail Deposits and Investments in Canada and supports the Director, Pricing, Portfolio Management and Advisor Deposit Services in leading and overseeing the team, ensuring business…
Added 24 mins ago
Director, Digital Product Owner, Scotia Protect Platform
Scotiabank
Toronto, ON
The Director, Digital Product Owner, Scotia Protect Platform is responsible for leading the business product management and roadmap execution of the ScotiaProtect Platform across…
Added 24 mins ago
HD
Director of Recruiting & People Strategy
Hadley Designs
Remote, Canada
- Full-time
- Remote
We are seeking a Director of Recruiting & People Strategy to join our team and build the systems that will drive our next phase of growth. If you are passionate about creating scalable…
Added 24 mins ago
KS
Sales Support Associate III
kate spade new york
Ottawa, ON · Rideau Centre
- Part-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 24 mins ago
KS
Temporary Sales Associate
kate spade new york
Ottawa, ON · Rideau Centre
- Part-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 24 mins ago
Senior Manager, Program Controls, Data Center Construction
Bell
Regina, SK
On the Bell Business Markets team, you’ll be a vital part of making innovation happen for enterprise-scale customers. You’ll deliver advanced solutions in areas such as IoT, Mobility/5G,…
Added 39 mins ago
YH
Senior Director, Communications, Marketing and External Relations
Yee Hong Centre For Geriatric Care
Toronto, ON · Scarborough McNicoll
- Full-time
We are seeking a strategic and visionary Senior Director, Communications, Marketing & External Relations to lead Yee Hong's communications, brand, government relations, advocacy,…
Added 39 mins ago
M
Organisational Design Consultant
Miratech
Toronto, ON
- Full-time
…create technology that helps our clients further enhance their business. We are a values-driven organization, and our culture of Relentless Performance has enabled over 99% of Miratech's…
Added 39 mins ago
UH
Manager, Communications
University Health Network
Toronto, ON
- $80,000 to $90,000 CAD / year
- Full-time
Reporting to the Director, Communications, the Manager will develop and lead communications strategies that strengthen the national profile and reputation of The Princess Margaret, provide…
Added 39 mins ago
A
Multimedia Design Manager
AECOM
Markham, ON
- $96,000 to $130,000 CAD / year
- Full-time
…Design team for the Canada Region Marketing Team and driving the development of high-quality visual communications that strengthen the organization’s brand and strategic marketing…

Fidelity Canada

Customer Journey Optimization Developer

Toronto, ON, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Posting language: English
Posted: Oct 9, 2026

Original job description

Job Description

Current work authorization for Canada is required for all openings.

You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.

The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.

Who We Are

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and expertly.

Business Overview

The Customer Journey Optimization Developer is responsible for the technical configuration, build, QA, deployment support, and operational optimization of customer journeys within Adobe Journey Optimizer (AJO) and related marketing automation platforms, such as Adobe Real Time Customer Data Platform (CDP), and Customer Journey Analytics (CJA). Reporting to the Director, Customer Journey Strategy, this role brings forward core marketing orchestration skills - including campaign workflow build, audience segmentation, data quality, testing, troubleshooting, documentation, platform best practices, AI-enabled automation, and event-based decisioning - and expands them into real-time, event-driven journey orchestration across email, push notifications, in-app messaging, content cards, and future digital channels. The role partners with Marketing Technology to identify, prioritize, and unlock the data needed to enable more robust client targeting, segmentation, personalization, decisioning, and real-time journey activation. Working closely with Customer Journey Managers, Lifecycle Marketing Managers, Marketing Technology, Analytics, and delivery partners, the Customer Journey Optimization Developer translates approved journey designs and functional requirements into scalable journey builds and owns technical execution, configuration accuracy and functional QA, release readiness support, and continuous improvement of journey build processes.

Key Accountabilities

Technical Journey Build and Configuration

Serve as the administrator and power user of Adobe Journey Optimizer or similar customer journey or marketing automation platforms
Create technical requirements documentation from approved functional requirements and build end-to-end marketing journeys, including triggers, audience segmentation, orchestration logic, exits, suppressions, and channel execution
Configure audiences, personalization, reusable templates, and AI/next-best-action and event decisioning rules across email, push, in-app/content cards, and related channels

Technical Feasibility, Data and Martech Enablement

Work closely with Customer Journey Managers, Marketing Technology and Analytics to assess platform feasibility and data readiness for approved journeys, including audience, event, consent, profile, and measurement needs.
Partner with Martech, Analytics, and data teams to validate segmentation, triggers, exclusions, personalization, decisioning, and dependencies

Quality Assurance, Testing and Release Readiness

Execute platform and functional QA for journey logic, data, personalization, suppressions, tracking, and channel rendering
Resolve defects, support UAT, and maintain evidence, release notes, configuration logs, and launch checklists

Measurement, Experimentation and Continuous Optimization

Configure tracking, reporting inputs, A/B tests, holdouts, variants, and control logic required to measure journey performance
Monitor live journeys and improve build, QA, template, data, and workflow practices using performance insights, recurring issues, platform releases, automation, and AI capabilities

Operational Support and Platform Governance

Monitor and troubleshoot live journeys, including data, trigger, eligibility, personalization, suppression, and delivery issues
Maintain operating standards, reusable components, guardrails, QA checklists, controls, and technical documentation

What We're Looking For

Strong hands-on knowledge of Adobe Journey Optimizer (AJO) or similar journey orchestration and marketing automation platforms
Understanding of event-driven marketing, real-time triggers, audience segmentation, consent logic, customer data platforms, and personalization frameworks
Experience configuring multi-channel journeys and campaigns across email, push notifications, in-app/content cards, landing pages, integrated forms, and future digital channels
Strong QA, troubleshooting, analytical, and problem-solving skills with careful attention to configuration accuracy and data quality
Ability to interpret business and functional requirements, translate them into technical execution, document build decisions, and collaborate effectively across Marketing, Martech, Analytics, and delivery partners

Education

University degree or equivalent work experience
Post-secondary education in Marketing, Business, Digital Technology, Computer Science, Data, Communications, or a related field, or equivalent work experience
Experience in marketing automation, Martech, journey orchestration, or campaign workflow platforms such as Adobe Journey Optimizer, Braze, Marketo, or Salesforce Marketing Cloud

Nice to Have

Direct experience with Adobe Experience Platform, Real-Time CDP, Customer Journey Analytics, Adobe Target, Braze, CRM or sales enablement tools such as Salesforce, landing pages, integrated forms, lead generation workflows, or regulated financial services marketing environments
Training or coursework in marketing automation, customer data platforms, analytics, digital marketing, or agile delivery considered an asset
Platform certification in Adobe Journey Optimizer, Marketo, Salesforce Marketing Cloud, Braze or related Martech platforms considered an asset

We use AI-enabled LinkedIn Hiring Assistant to support parts of our sourcing process. Every hiring decision is reviewed and finalized by our recruiters. If you choose to ask questions to the LinkedIn HR Hiring Assistant, please be mindful that the responses are not official and must be confirmed for accuracy and completeness by Fidelity. If you are selected for an interview, the recruiter who contacts you can best answer your questions.

Total Rewards That Reflect Your Impact

We believe exceptional work deserves exceptional recognition. That’s why we offer a competitive compensation package designed to support your success today - and your financial well-being tomorrow.

For this role, your total rewards include:

Base Salary and Discretionary Performance Bonus: Total annual cash compensation (base salary plus target bonus) ranges from $111,000 to $135,000 based on your experience and qualifications.
RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution - no employee matching required.

We’re proud to offer a compensation package that aligns with provincial pay transparency requirements.

This posting represents an existing vacancy within our organization - an opportunity to step into a role where your talents will make a meaningful difference.

Some of the ways we’ll help you feel valued and supported as part of our team

Flexible working arrangements - 100% remote, hybrid, and in office options
Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $6000 annually for mental health services and therapy
Parental leave top-up to 100% of your salary for a period of 25 weeks
Up to $650 for home office equipment
Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
Diversity and inclusion programs, including an active network of Employee Resource Groups
Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation
We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at FidelityCanadaStaffing@fidelity.ca.

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following:

Awards

•   Canada's Top 100 Employers
o   Greater Toronto's Top Employers
o   Canada's Top Family-Friendly Employers
o   Canada's Top Employers for Young People

•   Great Place To Work® Certified
o   Best Workplaces for Inclusion
o   Best Workplaces for Mental Wellness
o   Best Workplaces for Today's Youth
o   Best Workplaces for Women
o   Best Workplaces in Financial Services & Insurance
o   Best Workplaces in Ontario
o   Best Workplaces with Most Trusted Executive Teams

•   LinkedIn Top Companies in Canada

•   Human Resource Director (HRD) - Best Place To Work
o   HRD - 5-Star Benefit Program
o   HRD - 5-Star Diversity & Inclusion Employer

Designations
•   Canadian Compassionate Companies – Certified
•   Benefits Canada's Workplace Benefits Award - Future of Work Strategy
•   TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
•   Canadian HR Reporter's Most Innovative HR Team

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More about this job

Responsibilities

The developer is responsible for the technical configuration, build, and operational optimization of customer journeys within Adobe Journey Optimizer and related marketing platforms. They will collaborate with cross-functional teams to translate functional requirements into scalable, event-driven marketing orchestrations.

Requirements

Candidates should have strong hands-on experience with Adobe Journey Optimizer or similar marketing automation platforms and a solid understanding of event-driven marketing. A university degree in a relevant field or equivalent work experience is required, along with excellent analytical and troubleshooting skills.

Skills

Adobe Journey Optimizer
Marketing automation
Data quality
Audience segmentation
Campaign workflow
Quality assurance
Technical configuration
Real-time triggers
Personalization
Event-driven marketing
Customer data platforms
Troubleshooting
Analytical skills
Agile delivery

Benefits

RRSP contribution
Health benefits
Mental health services
Parental leave top-up
Home office equipment allowance
Paid volunteer days
Professional development
Tuition reimbursement

Visa sponsorship

Not detected in the job text

Keywords

Adobe Journey Optimizer
Adobe Real Time Customer Data Platform
Customer Journey Analytics
Marketing Automation
Journey Orchestration
Email Marketing
Push Notifications
In-app Messaging
Segmentation
Data Quality
A/B Testing
AI-enabled Automation
Event-based Decisioning
Martech
Salesforce Marketing Cloud
Braze
Marketo
CRM
Lead Generation
Agile
Technical Documentation
Functional QA
User Acceptance Testing
Data Readiness
Personalization Frameworks

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