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Added 36 mins ago
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Principal Engineer - Retail Systems
lululemon
Vancouver, BC
- Full-time
…experience and productivity tools, enterprise payments, store data and intelligence, retail expansion and reliability, wholesale/B2B technology, and contact center…
Added 2 hours ago
L
Senior Technology Manager - Security Engineering and Architecture
lululemon
Vancouver, BC
- Full-time
…you will be a key leader within the Technology organization, responsible for shaping and executing the vision for secure, resilient, and scalable technology solutions across a rapidly…
Added 4 hours ago
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CXF Manager
Takeda
Toronto, ON · CAN - Toronto Head Office
- Full-time
As the CXF Manager, you will be responsible for enabling the successful deployment, adoption, and optimization of CRM and related customer engagement platforms within the LOC. You will lead…
Added 5 hours ago
S
Technical Specifications Coordinator
SYSTRA
Montreal, QC
- Full-time
…project controls, the Technical Specifications Coordinator will lead the development, coordination, integration, and quality assurance of technical specifications across the High-Speed Rail…
Added 8 hours ago
SP
Platform and Security Growth Business Account Executive
Salesforce Partner Canada
Toronto, ON
- Full-time
Platform Passion: Experience in selling similar solutions or a strong understanding of our subject matter across Data Security, Compliance, Governance, Dev Ops and Business Continuity
Added 9 hours ago
M
People Services AI Solutions & Configuration Lead
Manulife
Toronto, ON · Waterloo, ON
- Full-time
As People Services AI Solutions & Configuration Lead, you will serve as the technical configuration and solution design expert within our People Services AI squad. You will partner across…
Added 9 hours ago
M
Manager / Senior Manager, AI Model Risk Governance, Standards & Enablement
Manulife
Halifax, NS · Toronto, ON · Waterloo, ON · Montreal, QC
- Full-time
Manulife is seeking an experienced Manager / Senior Manager, AI Model Risk Governance, Frameworks & Standards to lead the development and evolution of the enterprise AI Model Risk…
Added 10 hours ago
CO
Senior Manager, Anti-Money Laundering Advisor
Capital One
Toronto, ON
- Full-time
We’re driven by what’s possible, leveraging the power of data and technology to empower innovative solutions, inspire one another to dream boldly, and take transformative ownership of…
Added 11 hours ago
AC
D365 F&O Functional Analyst
Aston Carter
Richmond, BC
- Full-time
The D365 F&O Functional Analyst is responsible for the day-to-day administration, support, and continuous improvement of the Dynamics 365 Finance & Operations platform. This role manages…
Added 11 hours ago
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Senior Manager, AI Strategy & Business Development
Avanade
Toronto, ON
- Full-time
Help teams identify delivery risks, adoption barriers, data dependencies, governance requirements, and Responsible AI considerations.
Added 11 hours ago
CO
Manager, Digital Solutions
City of Saint John
Saint John, NB
- Full-time
The Manager, Digital Solutions, is responsible for the delivery and ongoing management of the City’s enterprise applications, digital solutions, and data and information management…
Added 12 hours ago
ZG
General Manager / Head of Vision Care Canada
ZEISS Group
Toronto, ON
- Full-time
Overall, the GM/ Head of Vision Care Canada is responsible for bringing to life the ZEISS COM (Consumer Optical Market) mission in their geography while sustainably building the business,…
Added 12 hours ago
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SENIOR BUSINESS ADVISOR, AI
BDC
Montreal, QC
- Full-time
The Advisor works with SMEs across industries to assess AI readiness, identify high‑impact use cases, define responsible AI strategies, and oversee the delivery of AI‑enabled advisory…
Added 13 hours ago
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AI Lead Architect, Software and Platforms Architecture (T & I) (Telework/Hybrid)
CBC/Radio-Canada
Toronto, ON · Ottawa, ON · Montreal, QC
- Full-time
The Software and Platform Architecture Team is looking for a creative, highly skilled and talented AI Lead Architect with deep Subject Matter Expertise in AI governance and implementation…
Added 13 hours ago
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Managing Director, Value Creation Private Markets
OPTrust
Toronto, ON
- Full-time
Build and lead the newly formed value creation team, including dedicated data/artificial intelligence and responsible investing focused resources, establishing the operating model, the…
Added 13 hours ago
M
Manager, Lead Engagement
Medcan
Toronto, ON
- $85,122 to $117,042.75 CAD / year
- Full-time
We are seeking a Manager, Lead Engagement who wakes up every day with one mission: optimizing the lead funnel to maximize quality and conversion. This role is the engine behind our revenue…
Added 14 hours ago
Senior Consultant - Non-Financial Risk and Controls (French bilingual)
EY
Montreal, QC
…NFR capabilities, including Enterprise, Operational, Digital, Data, and Third-Party Risk Management. You will drive innovation in internal controls, manage business process risks, support…
Added 15 hours ago
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AI Solution Lead
Virtusa
Toronto, ON
- Full-time
…performance.Ensure compliance with best practices in AI ethics and data governance.Provide technical guidance and mentorship to junior team members.Stay updated with the latest trends and…
Added 15 hours ago
S
Forward Deployed Solution Engineer – Applied AI FDE
ServiceNow
Montreal, QC
- Full-time
…reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow - helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native…
Added 16 hours ago
PC
Manager, Threat Hunting & Incident Response
PwC Canada
Toronto, ON · North York, ON
- Full-time
…cyber threats, maintaining the security of client systems and data. You will be responsible for identifying, analysing, and resolving security incidents to minimise potential damage and…
Added 16 hours ago
SS
Senior Director, Marketing & Corporate Communications
Summit Search Group
Toronto, ON
- $140,000 to $160,000 CAD / year
- Full-time
Lead brand strategy and governance, ensuring the company is represented consistently and effectively while enabling business teams to meet their marketing and communications needs.
Added 17 hours ago
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Vice President, Client Success Strategy & Programs
OpenText
Waterloo, ON
- Full-time
The Vice President, Client Success Strategy & Programs is a senior leadership role responsible for translating the Client Success Organization (CSO) strategy into an integrated portfolio of…
Added 17 hours ago
O
Vice President, Client Success Strategy & Programs
OpenText
Toronto, ON
- Full-time
The Vice President, Client Success Strategy & Programs is a senior leadership role responsible for translating the Client Success Organization (CSO) strategy into an integrated portfolio of…
Added 17 hours ago
O
Vice President, Client Success Strategy & Programs
OpenText
Richmond Hill, ON
- Full-time
The Vice President, Client Success Strategy & Programs is a senior leadership role responsible for translating the Client Success Organization (CSO) strategy into an integrated portfolio of…
Added 17 hours ago
Senior Commercial Operations Analyst
Diligent Corporation
Vancouver, BC
…capabilities with hands on experience working across GTM systems and data. This individual will play a key role in territory and routing operations, including hands on management of…

Fidelity Canada

Customer Journey Optimization Developer

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Oct 9, 2026

Original job description

Job Description

Current work authorization for Canada is required for all openings.

You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.

The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.

Who We Are

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and expertly.

Business Overview

The Customer Journey Optimization Developer is responsible for the technical configuration, build, QA, deployment support, and operational optimization of customer journeys within Adobe Journey Optimizer (AJO) and related marketing automation platforms, such as Adobe Real Time Customer Data Platform (CDP), and Customer Journey Analytics (CJA). Reporting to the Director, Customer Journey Strategy, this role brings forward core marketing orchestration skills - including campaign workflow build, audience segmentation, data quality, testing, troubleshooting, documentation, platform best practices, AI-enabled automation, and event-based decisioning - and expands them into real-time, event-driven journey orchestration across email, push notifications, in-app messaging, content cards, and future digital channels. The role partners with Marketing Technology to identify, prioritize, and unlock the data needed to enable more robust client targeting, segmentation, personalization, decisioning, and real-time journey activation. Working closely with Customer Journey Managers, Lifecycle Marketing Managers, Marketing Technology, Analytics, and delivery partners, the Customer Journey Optimization Developer translates approved journey designs and functional requirements into scalable journey builds and owns technical execution, configuration accuracy and functional QA, release readiness support, and continuous improvement of journey build processes.

Key Accountabilities

Technical Journey Build and Configuration

Serve as the administrator and power user of Adobe Journey Optimizer or similar customer journey or marketing automation platforms
Create technical requirements documentation from approved functional requirements and build end-to-end marketing journeys, including triggers, audience segmentation, orchestration logic, exits, suppressions, and channel execution
Configure audiences, personalization, reusable templates, and AI/next-best-action and event decisioning rules across email, push, in-app/content cards, and related channels

Technical Feasibility, Data and Martech Enablement

Work closely with Customer Journey Managers, Marketing Technology and Analytics to assess platform feasibility and data readiness for approved journeys, including audience, event, consent, profile, and measurement needs.
Partner with Martech, Analytics, and data teams to validate segmentation, triggers, exclusions, personalization, decisioning, and dependencies

Quality Assurance, Testing and Release Readiness

Execute platform and functional QA for journey logic, data, personalization, suppressions, tracking, and channel rendering
Resolve defects, support UAT, and maintain evidence, release notes, configuration logs, and launch checklists

Measurement, Experimentation and Continuous Optimization

Configure tracking, reporting inputs, A/B tests, holdouts, variants, and control logic required to measure journey performance
Monitor live journeys and improve build, QA, template, data, and workflow practices using performance insights, recurring issues, platform releases, automation, and AI capabilities

Operational Support and Platform Governance

Monitor and troubleshoot live journeys, including data, trigger, eligibility, personalization, suppression, and delivery issues
Maintain operating standards, reusable components, guardrails, QA checklists, controls, and technical documentation

What We're Looking For

Strong hands-on knowledge of Adobe Journey Optimizer (AJO) or similar journey orchestration and marketing automation platforms
Understanding of event-driven marketing, real-time triggers, audience segmentation, consent logic, customer data platforms, and personalization frameworks
Experience configuring multi-channel journeys and campaigns across email, push notifications, in-app/content cards, landing pages, integrated forms, and future digital channels
Strong QA, troubleshooting, analytical, and problem-solving skills with careful attention to configuration accuracy and data quality
Ability to interpret business and functional requirements, translate them into technical execution, document build decisions, and collaborate effectively across Marketing, Martech, Analytics, and delivery partners

Education

University degree or equivalent work experience
Post-secondary education in Marketing, Business, Digital Technology, Computer Science, Data, Communications, or a related field, or equivalent work experience
Experience in marketing automation, Martech, journey orchestration, or campaign workflow platforms such as Adobe Journey Optimizer, Braze, Marketo, or Salesforce Marketing Cloud

Nice to Have

Direct experience with Adobe Experience Platform, Real-Time CDP, Customer Journey Analytics, Adobe Target, Braze, CRM or sales enablement tools such as Salesforce, landing pages, integrated forms, lead generation workflows, or regulated financial services marketing environments
Training or coursework in marketing automation, customer data platforms, analytics, digital marketing, or agile delivery considered an asset
Platform certification in Adobe Journey Optimizer, Marketo, Salesforce Marketing Cloud, Braze or related Martech platforms considered an asset

We use AI-enabled LinkedIn Hiring Assistant to support parts of our sourcing process. Every hiring decision is reviewed and finalized by our recruiters. If you choose to ask questions to the LinkedIn HR Hiring Assistant, please be mindful that the responses are not official and must be confirmed for accuracy and completeness by Fidelity. If you are selected for an interview, the recruiter who contacts you can best answer your questions.

Total Rewards That Reflect Your Impact

We believe exceptional work deserves exceptional recognition. That’s why we offer a competitive compensation package designed to support your success today - and your financial well-being tomorrow.

For this role, your total rewards include:

Base Salary and Discretionary Performance Bonus: Total annual cash compensation (base salary plus target bonus) ranges from $111,000 to $135,000 based on your experience and qualifications.
RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution - no employee matching required.

We’re proud to offer a compensation package that aligns with provincial pay transparency requirements.

This posting represents an existing vacancy within our organization - an opportunity to step into a role where your talents will make a meaningful difference.

Some of the ways we’ll help you feel valued and supported as part of our team

Flexible working arrangements - 100% remote, hybrid, and in office options
Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $6000 annually for mental health services and therapy
Parental leave top-up to 100% of your salary for a period of 25 weeks
Up to $650 for home office equipment
Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
Diversity and inclusion programs, including an active network of Employee Resource Groups
Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation
We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at FidelityCanadaStaffing@fidelity.ca.

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following:

Awards

•   Canada's Top 100 Employers
o   Greater Toronto's Top Employers
o   Canada's Top Family-Friendly Employers
o   Canada's Top Employers for Young People

•   Great Place To Work® Certified
o   Best Workplaces for Inclusion
o   Best Workplaces for Mental Wellness
o   Best Workplaces for Today's Youth
o   Best Workplaces for Women
o   Best Workplaces in Financial Services & Insurance
o   Best Workplaces in Ontario
o   Best Workplaces with Most Trusted Executive Teams

•   LinkedIn Top Companies in Canada

•   Human Resource Director (HRD) - Best Place To Work
o   HRD - 5-Star Benefit Program
o   HRD - 5-Star Diversity & Inclusion Employer

Designations
•   Canadian Compassionate Companies – Certified
•   Benefits Canada's Workplace Benefits Award - Future of Work Strategy
•   TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
•   Canadian HR Reporter's Most Innovative HR Team

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More about this job

Responsibilities

The developer is responsible for the technical configuration, build, and operational optimization of customer journeys within Adobe Journey Optimizer and related marketing platforms. They will collaborate with cross-functional teams to translate functional requirements into scalable, event-driven marketing orchestrations.

Requirements

Candidates should have strong hands-on experience with Adobe Journey Optimizer or similar marketing automation platforms and a solid understanding of event-driven marketing. A university degree in a relevant field or equivalent work experience is required, along with excellent analytical and troubleshooting skills.

Skills

Adobe Journey Optimizer
Marketing automation
Data quality
Audience segmentation
Campaign workflow
Quality assurance
Technical configuration
Real-time triggers
Personalization
Event-driven marketing
Customer data platforms
Troubleshooting
Analytical skills
Agile delivery

Benefits

RRSP contribution
Health benefits
Mental health services
Parental leave top-up
Home office equipment allowance
Paid volunteer days
Professional development
Tuition reimbursement

Visa sponsorship

Not detected in the job text

Keywords

Adobe Journey Optimizer
Adobe Real Time Customer Data Platform
Customer Journey Analytics
Marketing Automation
Journey Orchestration
Email Marketing
Push Notifications
In-app Messaging
Segmentation
Data Quality
A/B Testing
AI-enabled Automation
Event-based Decisioning
Martech
Salesforce Marketing Cloud
Braze
Marketo
CRM
Lead Generation
Agile
Technical Documentation
Functional QA
User Acceptance Testing
Data Readiness
Personalization Frameworks

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