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Finning

Equipment Sales Representative - General Construction

Grande Prairie, AB, Canada

Job type: Full-time
Apply by: Oct 10, 2026
Experience: Minimum 2 years of experience in a B2B sales role, with demonstrated success against targets
Posting language: English
Posted: Sep 25, 2026

Apply About employer

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Original job description

Company:

Finning Canada

Number of Openings:

Worker Type:

Permanent

Position Overview:

Are you motivated by targets, energized by competition, and driven to win? This role is built for sales professionals who take ownership of their territory, thrive on exceeding goals, and are relentless in the pursuit of growth.

As an Equipment Sales Representative, you will be on the front line of revenue generation, representing industry leading Caterpillar equipment to customers across the General Construction market. You will be trusted to uncover opportunities, outmaneuver competitors, and deliver solutions that create measurable results for both customers and the business.

This is a high Impact role where performance is visible, success is rewarded, and drive makes the difference.

Job Description:

What You Will Do

Own and grow equipment sales within a defined geographic or customer market
Consistently achieve and exceed revenue, margin, and growth targets
Proactively hunt for new business opportunities and expand wallet share within existing accounts
Build competitive, strategic deal structures grounded in a strong understanding of customer economics
Develop deep, trusted relationships with customers, Caterpillar, and internal stakeholders
Maintain a strong, accurate sales pipeline and forecast new equipment sales against budget targets
Position and market the full Caterpillar product portfolio to deliver best in class customer solutions
Resolve customer issues quickly and confidently, including warranty, goodwill, and account concerns
Maintain disciplined, accurate client data using Finning sales systems
Represent the company with professionalism, integrity, and a strong results-oriented mindset

What Sets You Apart

Experience and Drive

Minimum 2 years of experience in a B2B sales role, with demonstrated success against targets
Competitive mindset with a proven desire to win business and outperform goals
Experience in construction, heavy equipment, or capital equipment sales is considered a strong asset

Skills and Attributes

Highly self‑motivated with the ability to work independently and take full ownership of results
Strong prioritization and time management skills in a fast‑paced, target‑driven environment
Confident, persuasive communicator with strong relationship building capability
Detail‑oriented and disciplined in managing pipelines, forecasts, and customer data
Resilient, adaptable, and comfortable navigating objections and complex sales cycles
Team oriented mindset with the ability to collaborate across functions to close deals

Knowledge and Business Acumen

Understanding of the General Construction market, including Compact Construction Equipment and Building Construction Products
Ability to quickly learn and leverage Caterpillar products, customer applications, and market trends
Commercial understanding of pricing, credit, financing, and deal structuring
Commitment to safety standards and operational excellence

At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter.

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More about this job

Responsibilities

The Equipment Sales Representative will own and grow sales within a defined territory by hunting for new business and managing existing accounts. They are responsible for achieving revenue targets, maintaining accurate sales pipelines, and delivering Caterpillar product solutions to construction customers.

Requirements

Candidates must have at least 2 years of B2B sales experience, preferably in the construction or heavy equipment sector. A competitive mindset, strong relationship-building skills, and the ability to work independently are essential for success in this role.

Skills

B2B Sales
Account Management
Strategic Deal Structuring
Sales Pipeline Management
Relationship Building
Negotiation
Time Management
Market Analysis
Communication
Problem Solving
Forecasting
Customer Service
Business Development
Construction Industry Knowledge
Heavy Equipment Sales
CRM Systems

Visa sponsorship

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Keywords

B2B Sales
General Construction
Caterpillar
Heavy Equipment
Capital Equipment
Revenue Generation
Sales Pipeline
Account Management
Business Development
Building Construction Products
Deal Structuring
Customer Economics
Sales Forecasting
Warranty Management
Client Data Management
Market Trends
Pricing Strategy
Financing
Operational Excellence
Safety Standards
Territory Management
Relationship Management
Competitive Analysis
Lead Generation

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