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Fire & Flower Inc.

Field Sales Representative

Saskatoon, SK, Canada

Apply About employer

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Job details

Experience: Minimum of 2-3 years of sales experience, preferably in a B2B or B2C environment.
Posting language: English
Posted: Nov 6, 2026

Original job description

About Us:

Founded in 2020, FIKA’s origin is a lifestyle brand redefining cannabis retail including flagship locations in Toronto’s Union Station and Distillery District. The FIKA Company is the home of 20 + Canadian retail banners, with over 250+ stores across Ontario, Manitoba, Saskatchewan, Alberta, B.C., and Yukon. At FIKA we provide exceptional service in a variety of welcoming, intuitive, and diversified store environments, this has allowed The FIKA Company retail family to evolve into the destination for every type of cannabis consumer

About the job

Open Fields Distribution was established in 2018, pioneering the cannabis wholesale and logistics industry in Saskatchewan. In 2022, we expanded further into the Prairies, opening a cross-docking facility in Manitoba that moved to warehousing as the province’s market evolved. In late 2023, Open Fields became a wholly owned subsidiary of FIKA Company, the leading Canadian cannabis retailer with 250+ retail stores nationwide. Currently, we operate over 20,000 sq feet of best-in-class warehouse space, bringing expertly curated cannabis products to the Canadian Prairies.

Reports To: Sales Manager – Open Fields

Location: Saskatoon, SK

About the Role

The Field Sales Representative is responsible for driving revenue growth by building and maintaining strong customer relationships, identifying new sales opportunities, and delivering exceptional service to our clients. Reporting to the Sales Manager, this role involves retail in-store activations, meeting or exceeding sales targets, maintaining a deep understanding of our products and services, and representing the company professionally in all interactions. The ideal candidate is goal-driven, customer-focused, and a skilled communicator who thrives in a fast-paced environment.

What You’ll Do:

Retail In-Store Brand Activations

Plan and execute weekly brand activation pop-ups in retail stores, in coordination with LP partners.
Deliver product presentations and demonstrations tailored to each client’s needs.
Stay current on industry trends, market developments, and competitor activity.

Business Development & Sales

Identify and pursue new sales opportunities through face-to-face store visits, cold calling, networking, and referrals.
Prepare and deliver persuasive sales proposals and contracts to secure new business.
Meet or exceed monthly, quarterly, and annual sales targets set by the Sales Manager.

Customer Relationships & Collaboration

Build and maintain strong store-level relationships with existing customers to ensure satisfaction and repeat business.
Partner with internal teams, including marketing and operations, to deliver a seamless customer experience.

Reporting & Administration

Maintain accurate, detailed records of customer interactions and sales activity in the CRM system.
Share feedback with the Sales Manager on customer needs, challenges, and opportunities for improvement.
Prepare regular summary reports for senior leadership.
Support day-to-day administrative tasks.

Professional Growth & Representation

Participate in sales meetings, training sessions, and professional development initiatives.
Represent the company at trade shows, conferences, and industry events as required.
Perform other duties as assigned by the Sales Manager to support the sales team’s overall success.

Requirements

Bachelor’s degree in business, Marketing, or a related field (preferred but not required).
Minimum of 2-3 years of sales experience, preferably in a B2B or B2C environment.
A valid drivers license and personal insured vehicle.
CannaSell SK Certification (or willingness to obtain upon hiring).
Proficiency with CRM software and Microsoft Office Suite (Word, Excel, PowerPoint).
Strong understanding of sales techniques and principles.
Ability to travel weekly to meet clients and attend events.
Positive attitude, self-motivated, and eager to achieve results.
Based in or willing to relocate to Saskatoon, SK. Hub presence is an expectation of the role.

Why you’ll love working here

The people who do best here are builders. They take ownership, move fast, and want to see the direct impact of their work.

Executive Access: Work directly with the executives and senior leadership to solve real business problems.

AI-First Skill Building: Get hands-on with the most advanced AI tools from automations to powered workflows and build a modern skill set that sets you apart.

Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities.

Competitive Benefits (Canada): Comprehensive benefits including paid time off, group benefits, quarterly bonus program and employee discounts across portfolio brands.

The FIKA Company respects the diversity of the people it hires and serves. Inclusion to us means fostering a workplace in which individual differences are recognized, appreciated, respected, and responded to in ways that fully develop and utilize each person’s talents and strengths.

*This application may be evaluated using AI technology as part of our process. Final hiring decisions are made by people. Thank you for your interest and application, only those selected for next steps will be contacted. *

Apply About employer

More about this job

Responsibilities

The Field Sales Representative is responsible for driving revenue growth through retail brand activations, business development, and maintaining strong customer relationships. They will manage sales targets, prepare proposals, and provide regular reporting to the Sales Manager.

Requirements

Candidates should have 2-3 years of sales experience and a valid driver's license with a personal vehicle. A bachelor's degree in business or marketing is preferred, along with proficiency in CRM software and Microsoft Office.

Skills

Sales
Business development
Relationship management
Retail activations
Cold calling
CRM software
Microsoft Office Suite
Product presentations
Market analysis
Sales proposals
Communication
Negotiation
Strategic planning
Logistics
Cannabis industry knowledge

Benefits

Paid time off
Group benefits
Quarterly bonus program
Employee discounts

Visa sponsorship

Not detected in the job text

Keywords

Field Sales
Cannabis Retail
Wholesale
Logistics
B2B Sales
B2C Sales
Brand Activation
CRM
Microsoft Office
Business Development
CannaSell SK Certification
Market Trends
Sales Targets
Account Management
Retail Operations
Trade Shows
Client Relations
Sales Proposals
Inventory Management
Saskatoon

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