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Fire & Flower Inc.

Retail Sales Associate

Winnipeg, MB, Canada

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Job details

Education: High school diploma
Posting language: English
Posted: Oct 24, 2026

Original job description

About Us:

Founded in 2020, FIKA’s origin is a lifestyle brand redefining cannabis retail including flagship locations in Toronto’s Union Station and Distillery District. The FIKA Company is the home of 20 + Canadian retail banners, with over 250+ stores across Ontario, Manitoba, Saskatchewan, Alberta, B.C., and Yukon. At FIKA we provide exceptional service in a variety of welcoming, intuitive, and diversified store environments, this has allowed The FIKA Company retail family to evolve into the destination for every type of cannabis consumer

Job Overview

The Retail Sales Associate, under the direction of the Retail Experience Lead, is primarily responsible for greeting customers and providing guidance on where they may find items within the store. The Retail Sales Associate understands their role as brand ambassador and provides positive brand experiences to all customers. Retail Sales Associates will generate sales, advise customers on the use and care of merchandise, and provide advice concerning specialized products and accessories. This role will participate in merchandising and promotional activities and must always maintain a high level of customer service.

Core Competencies & Requirements

Experience in retail sales preferred.
Ability to work in a fast-paced, dynamic environment.
Excellent customer service skills, interpersonal, organizational, and communication skills.
Motivated and creative team player.
Strong knowledge of retail sales principles, methods, practices, and techniques.
Ability to build and maintain lasting relationships with customers.
Strong communication skills (verbal & written).
Self-motivation, with high energy, a positive attitude, and an engaging level of enthusiasm.
Ability to perform basic mathematical calculations.
Ability to work individually and as part of a team.
High level of integrity and work ethic.

Job Duties

Greet customers and provide guidance on where they may find items within the store.
Provide award-winning customer service; build quality relationships with customers, suggest new services, and remind them of upcoming events.
Generate sales.
Advise customers on the use and care of accessories and provide advice concerning specialized products or services.
Participate in merchandising and promotional activities.
Maintain a high level of customer service.
Assist with setting up merchandise displays.
Work in partnership with store managers and other employees to maximize store sales and in-store presence.
Ensure accuracy in all transactions, inventory, and procedures.
Participate in all manner of store maintenance.
Maintain a high level of product knowledge.
Maintain a professional appearance, demeanor, and attitude always.
Performs other duties as required.

Why you’ll love working here

Opportunity to work with a best-in-class team
Internal advancement opportunities
Wellness program including access to mental health resources
Access to internal learning & development programs
Team member discount and access to other perks like Perkopolis, Goodlife and many more!

Education, Training & Experience

Experience in the retail industry preferred.
High school diploma or GED required.
Clear criminal record.
Provincial Cannabis Certification.

Working Conditions

Ability to stand for long periods of time.
Ability to lift 25 pounds.
Overtime as required.

The FIKA Company respects the diversity of the people it hires and serves. Inclusion to us means fostering a workplace in which individual differences are recognized, appreciated, respected, and responded to in ways that fully develop and utilize each person’s talents and strengths.

*This application may be evaluated using AI technology as part of our process. Final hiring decisions are made by people. Thank you for your interest and application, only those selected for next steps will be contacted. *

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More about this job

Responsibilities

The Retail Sales Associate is responsible for greeting customers, providing product guidance, and delivering exceptional brand experiences. They also assist with merchandising, store maintenance, and maximizing sales through effective relationship building.

Requirements

Candidates must have a high school diploma or GED, a clear criminal record, and the required provincial cannabis certification. Previous retail experience is preferred, along with the ability to perform physical tasks like standing for long periods and lifting 25 pounds.

Skills

Customer service
Retail sales
Communication skills
Interpersonal skills
Organizational skills
Product knowledge
Teamwork
Mathematical calculations
Merchandising
Brand ambassadorship
Inventory management
Problem solving
Time management
Professionalism
Attention to detail

Benefits

Internal advancement opportunities
Wellness program
Mental health resources
Learning and development programs
Team member discount
Perkopolis
Goodlife

Visa sponsorship

Not detected in the job text

Keywords

Retail
Cannabis
Sales
Customer Service
Merchandising
Brand Ambassador
Inventory
Product Knowledge
Retail Sales
Promotional Activities
Store Maintenance
Professionalism
Team Player
Communication
Retail Experience
Provincial Cannabis Certification

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