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Added 1 day ago
Talent Acquisition Specialist II
Wawanesa Insurance
Toronto, ON · Winnipeg, MB · North York - Toronto, ON (Hybr, ON
The Talent Acquisition Specialist II will focus on attracting and recruiting talent for vacant roles at Wawanesa. The Talent Acquisition Specialist will require limited supervision and work…
Added 1 day ago
CB
Marketing & Communications Specialist
Canadian Bar Association of BC
Calgary, AB
- $65,000 to $75,000 CAD / year
- Full-time
…membership, events and other organizational initiatives, the Specialist develops promotional plans, creates compelling content and manages campaign delivery across email, social media, web…
Added 1 day ago
RP
Marketing Specialist
Roylo Partners
Toronto, ON
- $25 to $32 CAD / hour
- Full-time
…connect with their audiences? We’re looking for a Marketing Specialist to support campaign development, strengthen brand visibility, and help deliver effective marketing initiatives. This…
Added 1 day ago
SH
Business Development Specialist
Senior Helpers Vancouver
Vancouver, BC
- $50,000 CAD / year
- Full-time
This job description outlines the Business Development Specialist objective, primary responsibilities, and/or requirements and qualifications.
Added 1 day ago
Program Manager
Konrad
Toronto, ON
This role is part of our Digital team, where your internal title will be Senior Specialist, Digital; working primarily in a strategic leadership capacity across client engagements. As a…
Added 1 day ago
F
Opportunities
FKA
AB · Edmonton, AB
- Full-time
FKA is hiring a full-time Senior Performance Marketing Specialist with strong expertise across Google Ads, Meta Ads, and performance analytics to join our growing digital media team.…
Added 1 day ago
HG
Marketing Specialist
Hendriks Greenhouses
Lincoln, ON
- $65,000 CAD / year
- Full-time
Reporting directly to the Director of Sales and Marketing and working closely with the Principal Product Specialist, this role will drive product innovation, ensure brand alignment, and…
Added 1 day ago
AR
Branch Manager
ARS Responds Canada
Ottawa, ON
- $110,000 to $130,000 CAD / year
- Full-time
Maintain visibility of role specific targets related to invoicing, file performance, and corporate KPI’s
Added 1 day ago
F
Senior Performance Marketing Specialist
FKA
AB · Edmonton, AB
- Full-time
FKA is hiring a full-time Senior Performance Marketing Specialist with strong expertise across Google Ads, Meta Ads, and performance analytics to join our growing digital media team.…
Added 1 day ago
AM
Specialist, Marketing Technology (12-month contract)
AGF Management
Toronto, ON
- Full-time
AGF is seeking a detail-oriented and technically proficient Marketing Technology Specialist to support the day-to-day operation and evolution of our marketing technology ecosystem.
Added 1 day ago
PC
PR Specialist
Porsche Cars Canada, Ltd.
Toronto, ON
- $68,000 to $75,000 CAD / year
- Full-time
The Public Relations specialist in the Public Relations department of Porsche Cars Canada, Ltd. will provide administrative and operational support to the Spokesperson with the objective of…
Added 1 day ago
Digital Marketing Specialist
Rejuvenation
Calgary, AB
The Digital Marketing Specialist is responsible for developing and executing integrated digital marketing strategies across social media, content, and email channels that enhance brand…
Added 1 day ago
KC
Strategic Communications Specialist
Kepler Communications
Toronto, ON
- Full-time
Lead Kepler’s social media strategy and execution, aligning content with company milestones, campaigns, events, product developments, and industry activity; monitor performance and use…
Added 1 day ago
GF
Equipment Install Technician - Waterloo
GoodLife Fitness
Waterloo, ON · Maintenance Warehouse
- Full-time
Suppors specialist teams (Audio Visual Installation) as required to help execute on larger projects
Added 1 day ago
IM
Junior Digital Marketing Specialist
Ingram Micro Czech Republic
Mississauga, ON
- $56,000 to $60,000 CAD / year
- Full-time
Overview: We are seeking a results-driven Jr Digital Marketing Specialist to lead, manage and execute digital marketing campaigns that drive engagement, lead generation, and conversion…
Added 1 day ago
KC
Strategic Communications Specialist
Kepler Communications Inc.
Toronto, ON
- Full-time
Lead Kepler’s social media strategy and execution, aligning content with company milestones, campaigns, events, product developments, and industry activity; monitor performance and use…
Added 1 day ago
P
Accounts Receivable Specialist
Pagefreezer
Remote, Canada
- $47,000 to $57,000 CAD / year
- Full-time
- Remote
Are you the newest Accounts Receivable Specialist at Pagefreezer?
Added 1 day ago
BS
Bilingual Product Marketing Specialist | Luxury Retail
Bilingual Source
Markham, ON
- $65,000 to $70,000 CAD / year
- Full-time
Bilingual (French/English) Product Marketing Specialist | Luxury Retail
Added 1 day ago
LT
Performance Marketing Manager
Lorex Technology
Markham, ON
- $100,000 to $125,000 CAD / year
- Full-time
The Performance Marketing Manager is a strategic "player-coach" responsible for driving the Lorex brand’s online growth and customer acquisition across all digital touchpoints. You will…
Added 1 day ago
HMBL Product Specialist
Rejuvenation
Calgary, AB
The HMBL Product Specialist's responsibilities include, but are not limited to:
Added 1 day ago
Talent Acquisition Specialist
Richardson Wealth Ltd
Toronto, ON
As Talent Acquisition Specialist, you play a key role in supporting the recruitment efforts to attract top talent to our organization. You will partner with hiring managers and stakeholders…
Added 1 day ago
FC
Spécialiste du marketing numérique / Digital Marketing Specialist
Fastco Canada
Vaudreuil-Dorion, QC
- Full-time
As a Digital Marketing Specialist, you’ll play a key role in executing and optimizing Fastco’s digital marketing initiatives across our leading alloy wheel, tire and accessories brands.…
Added 1 day ago
PS
Head of Marketing
Professional Staffing
Toronto, ON
- $140,000 to $165,000 CAD / year
- Full-time
Own CRM and lifecycle strategy across onboarding, retention and reactivation, working with a CRM specialist who builds the platform and flows.
Added 1 day ago
CE
Google & Meta Ads Specialist
Cutting Edge Digital Marketing
AB · Edmonton, AB
- Full-time
We’re looking for a Google & Meta Ads Specialist to manage paid advertising for a portfolio of clients. You’ll plan, launch, test, and improve campaigns across Google, Facebook, and…
Added 1 day ago
SA
Performance Marketing Specialist
Southern Alberta Institute of Technology (SAIT)
Calgary, AB · Greater Calgary Metropolitan Area
- Full-time
…developing and leading marketing campaigns that generate leads. As a performance marketing specialist, you will utilize social media, web, mobile and traditional marketing channels to reach…

FKA

Opportunities

AB, Canada
Edmonton, AB, Canada

The salary range for this position is $66,100 - $85,900 depending on experience. · Full-time

Apply About employer

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Job details

Pay: The salary range for this position is $66,100 - $85,900 depending on experience.
Job type: Full-time
Apply by: Nov 22, 2026
Experience: 4+ years of hands-on experience planning, managing, and optimizing paid digital campaigns, with strong expertise in Google Ads and experience managing significant media budgets.
Posting language: English
Posted: Oct 23, 2026

Original job description

FKA is hiring a full-time Senior Performance Marketing Specialist with strong expertise across Google Ads, Meta Ads, and performance analytics to join our growing digital media team. Reporting to the Director, Performance Marketing, we’re looking for a results-driven, proactive marketer who thrives on optimizing digital campaigns, identifying opportunities for improvement, and delivering measurable performance for our clients.

In this hands-on role, you will be responsible for planning, executing, and optimizing paid media campaigns across search and paid social - including Google Search, Demand Gen, YouTube, Performance Max, Meta, and LinkedIn. You'll take ownership of campaign performance, translate data into actionable recommendations, and continuously look for ways to improve results. You'll also play an important role in supporting and mentoring junior media team members, while collaborating closely with account managers, creative teams, and analytics specialists to bring integrated campaigns to life for national and regional clients.

What You Will Do

Strategize, build, manage, and optimize digital advertising campaigns across Google Ads (Search, Demand Gen, YouTube, Performance Max, and Shopping), Meta, and LinkedIn.
Take ownership of day-to-day campaign performance, proactively identifying trends, inefficiencies, and opportunities to improve results against established KPIs.
Develop and implement data-driven optimization strategies across campaign structures, bidding, audience targeting, creative, and placements to continuously improve campaign effectiveness.
Monitor and analyze performance across Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and GA4, translating campaign data into actionable insights and recommendations.
Regularly evaluate campaign performance against KPIs such as ROAS, CPA, CTR, and engagement, making informed adjustments to maximize results and media efficiency.
Proactively identify and troubleshoot performance challenges, recommending solutions and implementing improvements without waiting for direction.
Plan and execute ongoing testing initiatives to identify opportunities for campaign improvement and apply learnings across client accounts.
Collaborate with cross-functional teams to ensure campaigns align with client goals, audience targeting strategies, and broader marketing objectives.
Set up, audit, and troubleshoot ad tracking, pixel implementation, conversion tracking, and audience list creation using Google Tag Manager, GA4, Meta Events Manager, and LinkedIn Insight Tag.
Develop and deliver client-facing written reports and presentations, translating complex campaign data and technical terminology into clear, narrative-driven storytelling with actionable takeaways.
Mentor and guide junior media coordinators on campaign setup, optimization processes, troubleshooting, and platform best practices, helping strengthen the team's overall technical capabilities.
Stay up to date on platform updates, betas, and digital trends, proactively bringing forward new ideas, testing opportunities, and recommendations that can benefit our clients.

What You Bring To The Role

4+ years of hands-on experience planning, managing, and optimizing paid digital campaigns, with strong expertise in Google Ads and experience managing significant media budgets.
Demonstrated leadership in at least two of the following dimensions: Client Leadership (helping clients make better decisions), Pursuit Leadership (contributing to new business), Practice Leadership (developing people and improving our work), Project Leadership (leading successful execution), and Operational Leadership (improving systems and processes).
Strong hands-on experience with Meta Ads, including campaign structure, audience targeting, optimization, and performance measurement.
Experience managing LinkedIn advertising campaigns, particularly for B2B clients, is preferred.
Demonstrated ability to proactively identify campaign performance challenges and opportunities, develop data-driven recommendations, and implement optimizations that deliver measurable improvements.
Strong analytical and problem-solving skills, with the ability to interpret performance data, identify trends, and make informed decisions independently.
Experience building and optimizing campaigns across multiple formats, including Search, Display, YouTube, Performance Max, Demand Gen, and paid social.
Working proficiency with GA4, Google Tag Manager, and Data Studio, including conversion tracking, campaign measurement, troubleshooting, and performance reporting.
Proven ability in data storytelling - translating complex campaign data, technical terminology, and performance metrics into clear, compelling, client-facing written reports and presentations.
Experience mentoring, coaching, or supporting junior media team members, with the ability to explain optimization decisions, share best practices, and provide constructive guidance.
A proactive, detail-oriented approach to campaign management, with a strong sense of ownership, accountability, and continuous improvement.
Excellent written and verbal communication skills, with the confidence to present campaign insights and recommendations to internal teams and clients.
Strong project management and time management skills, with the ability to manage multiple campaigns, competing priorities, and deadlines.
Experience with Google Merchant Center, Microsoft Ads, or programmatic advertising platforms is an asset.
Google Ads Certification (Search, Display, Video, or Measurement) or Meta Certification is preferred.

The salary range for this position is $66,100 - $85,900 depending on experience.

Why FKA?

FKA is the largest full-service marketing and advertising agency headquartered in Edmonton. Established in 2008, FKA manages over $20 million in annual media spend and has earned more than 130 awards for creativity and effectiveness. The agency partners with leading organizations such as the Government of Alberta, City of Edmonton, Rohit Group, Edmonton International Airport (YEG), Alberta Cancer Foundation, All Weather At Home (All Weather Group) and Elections Alberta, building impactful brands and delivering results-driven campaigns through fully integrated strategy, media and creative services.

Our mission is to ‘Execute Ambition’ on behalf of our clients and all the incredible people who are building their careers here. We see the potential in every person, organization and community - and we channel our collective talents to help each one of them shine. We’re proud of the creative and collaborative culture we’ve built, and with every hire we get a little stronger and a lot more fun.

We currently work a hybrid schedule, with Tuesday through Thursday in our downtown office. We offer an exciting, collaborative, and highly supportive agency environment. We solicit feedback from team members regularly with biweekly surveys and monthly check-ins. Team members are provided with competitive compensation, health benefits, group RRSP matching and opportunities for professional development and networking.

We are an equal-opportunity employer, deeply committed to improving diversity in our workplace and industry. We encourage you to take the time to read our most recent diversity report.

We respectfully acknowledge that our head office is located on Treaty 6 territory, the traditional lands of First Nations and Métis people.

If you’re interested in joining a great team, please apply no later than 5 pm on Friday, November 6, 2026.

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More about this job

Responsibilities

Plan, build, manage, and optimize paid search and social campaigns across Google Ads, Meta, and LinkedIn, using performance data and testing to improve results against client KPIs. Troubleshoot tracking and campaign issues, deliver clear client-facing reports and recommendations, collaborate across teams, and mentor junior media staff.

Requirements

Requires 4+ years of hands-on paid digital campaign experience, strong Google Ads expertise, Meta Ads experience, and demonstrated leadership in at least two leadership dimensions. Candidates should also bring analytical, communication, reporting, tracking, project management, and mentoring skills; LinkedIn advertising experience and relevant platform certifications are preferred.

Skills

Google Ads
Meta Ads
LinkedIn Advertising
Paid Media Campaign Management
Campaign Optimization
Performance Analytics
Data-Driven Decision-Making
GA4
Google Tag Manager
Data Studio
Conversion Tracking
Audience Targeting
Performance Reporting
Data Storytelling
Client Communication
Team Mentoring

Benefits

Health Benefits
Group RRSP Matching
Professional Development Opportunities
Networking Opportunities

Visa sponsorship

Not detected in the job text

Keywords

Google Ads
Google Search
Demand Gen
YouTube
Performance Max
Google Shopping
Meta Ads
LinkedIn Campaign Manager
GA4
Google Tag Manager
Data Studio
Meta Events Manager
LinkedIn Insight Tag
Google Merchant Center
Microsoft Ads
Programmatic Advertising
Paid Search
Paid Social
Conversion Tracking
Pixel Implementation
Audience Lists
ROAS
CPA
CTR
A/B Testing
Performance Reporting
Data Storytelling
Google Ads Certification
Meta Certification
Media Budget Management

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