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Fortinet

Channel Marketing Specialist (13 month contract full time)

Toronto, ON, Canada

Pay: The Canada base salary range for this full-time position is expected to be between $87,800 - $107,300 annually.
Job type: Full-time

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At a glance

Automatically prepared from the listing. Check the original description for the full requirements.

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Responsibilities

This role is key in developing pipelines by working closely with channel partners to develop strategies and innovative co-marketing activities aligned with regional goals. Responsibilities include executing partner-led marketing activities, translating strategy into growth through the marketing funnel, and providing logistical support for partner-hosted events.

Requirements

Candidates must have 5+ years of channel marketing experience, preferably at a Tier-1 technology vendor, with a proven track record of driving results through the partner ecosystem. Essential skills include excellent communication, the ability to manage strategic and tactical tasks, and knowledge of CRM and marketing automation systems.

Experience

5 to 10 years

Education

bachelor degree

Working hours

40 hours per week

Work arrangement

On-site

Skills

Channel Marketing
Pipeline Generation
Partner Enablement
Co-Marketing Activities
Lead Generation
Salesforce
Tableau
SharePoint
Digital Marketing Campaigns
Communication Skills
Strategic Planning
Tactical Execution
Budget Management
CRM
Marketing Automation Systems
Bilingualism

Benefits

Medical Insurance
Dental Insurance
Vision Coverage
Health Spending Account
Personal Spending Account
Employee & Family Assistance Plan
Critical Illness Insurance
Disability Insurance
Life Insurance
Group Registered Retirement Savings Plan With Company Match
Paid Time Off
Flexible Leave Policies
Paid Health Days
Equity Program
Bonus Eligibility

Visa sponsorship

Not detected in the job text

Keywords

Cybersecurity
Security Fabric
Channel Marketing
Pipeline Development
Channel Partners
Go To Market Messaging
Co-Marketing
Lead Generation
Field Marketing
Partner Enablement
Webinars
Trade Shows
Newsletters
Digital Marketing
Salesforce
Tableau
SharePoint
CRM
Marketing Automation
Lead Distribution
Reporting
Logo Acquisition
Budget Management
Tier-1 Technology Vendor
Bilingual

Original job description

Fortinet (NASDAQ: FTNT) is a global leader in cybersecurity, delivering a broad, integrated and automated security fabric to enable customers to accelerate their digital journey. Fortinet secures the largest enterprise, service provider, and government organizations around the world. Fortinet empowers its customers with intelligent, seamless protection across the expanding attack surface and the power to take on ever-increasing performance requirements of the borderless network - today and into the future. Only the Fortinet Security Fabric architecture can deliver security without compromise to address the most critical security challenges, whether in networked, application, cloud, or mobile environments. Fortinet ranks number one among the most security appliances shipped worldwide, and more than 500,000 customers trust Fortinet to protect their businesses. Fortinet is headquartered in Sunnyvale, California, with a large Canadian presence, including our Canada HQ in Ontario and product development and FortiGuard cybersecurity teams in Burnaby. We employ over 8,000 professionals globally.

Description:

This Marketing Specialist position has a key role in developing pipelines working with our channel partners. Leveraging our key go to market messaging, work closely with our regional partners to develop strategies to develop opportunities for our partners and our solutions. Innovative co-marketing activities aligning to both our regional pipeline goals and regional partner enablement and revenue growth will be an integral part of your success.

The ability to pick up patterns and quickly identify successful pipeline generation tactics to be implemented to generate opportunities in an efficient manner while adhering to our brand and putting forth Fortinet’s strengths is essential in this position.

This role will have a considerable number of administrative duties to ensure content is updated on our portals leveraging content from our Americas team, this may require some reviewing to ensure it is tailored to the Canadian market.

There will also be support and administrative tasks assigned from the Field Marketing Manager to help drive the overall regional pipeline and align to the field marketing calendar.

What you’ll do – NEW & Updated

Pipeline Generation:

Execute partner led marketing activities focused on driving pipeline and supporting regional Channel Account Managers meet their revenue targets.
Understand marketing data to drive channel & field lead generation and regional pipeline acceleration.
Translate strategy to growth throughout the marketing funnel and track partner opportunities to conversion, and achieve quarterly Marketing originated opportunities.
Ensure plans align to field marketing calendar

Channel Partner enablement:

Facilitate partner enablement programs specific to each partner aligning their specific verticals
Identify cross-sell and upsell opportunities within each partner and align enablement and activities to accelerate pipeline through each partner
Provide logistical and executional support for partner-hosted marketing events, such as webinars, lunch & learns, and trade shows.
Support channel partner enablement through education on marketing tools, campaigns, and execution best practices.

Channel Partner Communications:

Support partner communications such as newsletters, toolkits, and promotional updates.
Work with the corporate team and other channel marketing contributors to share best practices and improve efficiencies across Canada and Americas International.
Manage the execution of digital marketing campaigns with and through partners, including co-branded emails, paid media, and social content.
Establish, manage and analyze program metrics using Salesforce and Tableau to ensure efficiency and goal attainment.
Create and deliver regular reports/presentations to marketing executives on campaign plans and results.
Identify opportunities to improve process efficiencies and work with Fortinet tools including SharePoint, partner portal and other Fortinet knowledge repositories

Drive Results:

Deliver a quarterly plan of activities that optimize each regional partner’s strengths opening white space and new logo acquisition for Fortinet.
Remain focused on results while fostering relationships with Internal stakeholders managing resources and budgets aligning to pipeline targets.

Examples of regional duties include:

Area	Field Marketing	Channel Marketing
Audience	Sales, End-users, Partners	CAMs, and Channel Partners
Campaign Type	Field-led, direct GTM	Through-Partner
Events	Fortinet Hosted, Tradeshows, Third Party Events	Partner-led (co-branded, joint webinars), Sponsorships
Reporting	Field pipeline & opportunity generation	Partner-sourced pipeline
Digital	End-user lead gen & ABM	Co-branded partner campaigns

Required Skills and Experience:

5+ years of channel marketing experience at a Tier-1 technology vendor preferred.
Must have experience in channel marketing working with partners and delivering channel marketing programs.
Requires a professional attitude and ability to manage strategic and tactical tasks.
Excellent verbal, written, interpersonal, and communication skills.
Proven track record of driving results through partner and channel ecosystem.
Proven ability to engage and involve sales and other executives.
Experience developing lead generation strategies and measuring lead generation campaigns.
Knowledge of CRM, marketing automation systems, marketing/sales funnel, and how to maximize them for efficient lead distribution and reporting.
Travel will be required throughout the Central Region (Ontario excluding the National Capital Region)
Bilingual preferred.

Education:

Bachelor's Degree in Marketing or related degree.

The Canada base salary range for this full-time position is expected to be between $87,800 - $107,300 annually. Wage ranges are based on various factors including the labour market, job type, and job level. Exact salary offers will be determined by factors such as the candidate’s subject knowledge, skill level, qualifications, and experience.

This job posting represents an existing vacancy.

Fortinet strives to provide you and your family with a comprehensive benefits package. Benefits eligibility starts on your first day of hire and comprises of 100% company paid medical, dental, and vision coverage, including a Health Spending Account and a Personal Spending Account that gives you flexibility to spend where you need it the most. Our Employee & Family Assistance Plan (EFAP) offers you and your family access to various services like counseling, legal advice, mental health resources etc. We also provide critical illness, disability, and life insurance, as well as a Group Registered Retirement Savings Plan (RRSP) with a company match to help you save faster for retirement. We offer competitive Paid Time Off and flexible leave policies, including paid health days, to help you take care of yourself and your family members.

All roles are eligible to participate in the Fortinet equity program. Bonus eligibility is reviewed at time of hire and annually at the Company’s discretion.

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