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Added 10 mins ago
RG
Vice-président(e), tarification / VP, Underwriting
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Toronto, ON · Montreal, QC
- Full-time
Added 10 mins ago
GH
Cardiovascular Ultrasound & Structural Heart Product Manager
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Remote, Canada
- Other
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Added 25 mins ago
TW
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- Full-time
…storytelling.Working closely with the Director, and project leadership, the Senior / Lead Generative AI Artist will establish best practices for AI-assisted content creation while ensuring…
Added 40 mins ago
L
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- Full-time
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Art Director
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The Principal Mechanical Engineer – Static Equipment is a senior technical authority and subject matter expert responsible for providing strategic engineering leadership for static…
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Operating under detailed instructions and technical guidance from senior engineers, the purpose of this position is to provide the essential technical knowledge and perform the work listed.…
Added 2 hours ago
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Group Finance Manager, Canada Enterprise Team
Microsoft
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…cross-solution sales strategy. In this role you will partner with three senior ATU leaders covering large enterprise customers across all industries, with our priority industries being…
Added 2 hours ago
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Directeur principal, Ingénierie logicielle – WFM / Sr Dir. Software Development - WFM
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C
Senior Analyst, Macro Research
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Added 2 hours ago
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BUSINESS ADVISOR, ARTIFICIAL INTELLIGENCE, Advisory Services - Calgary
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Added 2 hours ago
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Foundation

Creative Director

Remote, Canada

Remote

$110,000 to $135,000 CAD / year · Full-time

Apply About employer

Applications open in a new tab.

Job details

Pay: $110,000 to $135,000 CAD / year
Job type: Full-time
Workplace: Remote
Working hours: 40 hours/week
Posting language: English
Posted: Nov 4, 2026

Original job description

About Foundation

Foundation helps B2B tech and SaaS brands get found, cited and recommended when their buyers ask AI for solutions. We do it through Generative Engine Optimization (GEO): the research, content, distribution and optimization that build a brand's presence across LLMs, search, Reddit, YouTube and the sources they draw on.

Mission of the Role

You own the quality bar for everything creative Foundation delivers: written content, design, video, and social and ad creative. You make sure the work clients get is clear, distinctive and built to be found and cited, and that every pod holds it to the same standard. Your job is making the work better and keeping it that way as we grow.

You work across all of our client teams. Each team is led by a Group AEO Marketing Director who owns a book of clients, with an AEO Program Director who runs delivery. Our writers, designers, editors and producers sit in those pods. The Head of Paid Media, the Head of Organic & AI Visibility and their leads set the standard for their channels. You hold the creative bar across all of them.

Reports to: Head of Client Services. Direct reports: creative makers not yet placed in pods. Dotted line: the writers, designers, editors and producers in every pod and through our freelance partners.

What you'll own:

The quality gate. You design the creative quality check every piece goes through before it reaches a client: the criteria, the checklists, and who runs it in each pod. Pods run the check day to day. You review a sample of work each week, handle escalations, and personally review high-stakes work, such as a new client’s first deliverables. Work that isn’t ready goes back with feedback the maker can act on.
The creative standard. You set and document what great looks like at Foundation: guidelines, examples, storytelling and brand frameworks, and the checklists the gate uses.
Your team. You manage and develop the creative makers who aren't yet placed in pods. The resource manager staffs them across pods. When each pod can keep one busy, they move into pods and stay on your dotted line.
Creative hiring. You run the technical skill assessment part of every creative hire and have a veto on creative quality.
Creative levelling. You define what each level of writer, designer, editor and producer looks like, and give input on their promotions.
Coaching. You give the people who make the work regular, specific feedback, train them, and close skills gaps across pods.
AI in the creative workflow. You build and roll out AI tools and workflows that raise quality and speed, and make sure AI-assisted work still meets the bar.
Partners and freelancers. You make sure third-party creators and editors meet the same standard as our own team.

What you bring:

8+ years in creative leadership for B2B brands, in an agency or in-house, with a portfolio across writing, design and video.
You've built a quality system before: standards, review gates and feedback loops that held up as volume grew.
You make the call. You hold the bar under deadline pressure and say no when work isn't ready, without needing someone more senior to back you.
You've already built things with AI: agents, tools or workflows you use in real creative work, and you can show us how you built them. Hands-on time with tools like Claude, Figma, Higgsfield, HeyGen or ElevenLabs counts. If you haven't built with AI yet, this role isn't the right fit right now.
Experience teaching others: you've made writers, designers and editors better, including people who don't report to you.
A clear point of view on what makes content get found and cited by AI assistants, and how that changes the creative brief.

Position Details:

Full-time (Monday to Friday, ~40 hours/week), Full Remote

Target Location: Canada, USA

Compensation: Base salary 110k–135k depending on experience and location

Variable compensation: Target 10% of base, tied to KPIs

Where you land in the range depends on experience. US ranges may be adjusted for cost of labor in your state. Benefits are on top of base.

How to apply

Fill in Culture Index survey: https://surveys.cultureindex.com/s/4kEG9f2LvZ/125023

Apply through the application form

Apply About employer

More about this job

Responsibilities

You will own the creative quality standards across all client deliverables, ensuring consistency and excellence in writing, design, and video. Additionally, you will manage and develop creative staff, implement AI-driven workflows, and oversee the creative hiring and onboarding process.

Requirements

Candidates must have 8+ years of creative leadership experience in B2B environments with a strong portfolio and proven ability to build quality systems. Proficiency in building and utilizing AI tools for creative workflows is mandatory for this role.

Skills

Creative leadership
B2B marketing
Generative engine optimization
Content strategy
Brand frameworks
AI tools
Team management
Quality assurance
Creative direction
Storytelling
Workflow design
Mentorship
Technical skill assessment
Copywriting
Design
Video production

Remote locations

Canada
United States

Remote locations (standardized)

Canada
United States

Visa sponsorship

Not detected in the job text

Keywords

Creative Director
B2B
SaaS
Generative Engine Optimization
GEO
LLMs
Content Strategy
Brand Management
AI
Claude
Figma
Higgsfield
HeyGen
ElevenLabs
Creative Leadership
Quality Assurance
Workflow Optimization
Digital Marketing
Creative Direction
Team Development

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