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GALE

Copywriter

Lasalle, ON, Canada

Job type: Full-time
Apply by: Oct 29, 2026
Posting language: English
Posted: Sep 29, 2026

Apply About employer

Applications open in a new tab.

Original job description

About GALE

GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.

We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!

GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace

What You'll Do

We're looking for a concept-driven Copywriter to join our team, working primarily on Brinker International - the home of Chili's Grill & Bar and Maggiano's Little Italy - with additional work across Enercare and Delta SkyMiles. Roughly 50–60% of your time will be dedicated to Brinker, giving you the chance to go deep on two beloved restaurant brands while flexing across home services and travel loyalty.

Here's the thing about the voice: it's dumb. Proudly, strategically, hilariously dumb. The kind of dumb that takes real intelligence to pull off - chronically online, meme-literate, a little unhinged, and impossible to ignore in a crowded inbox. If your best work makes people say "who approved this?" (affectionately), you're our person.

You'll write for SMS, push, email, and web - but don't mistake the channels for the job. We're not looking for someone to fill templates; we're looking for someone who leads with the idea and brings big, campaignable concepts to life across the customer journey.

Who You Are

What you'll be doing...

Concept and write copy across SMS, push notifications, email, and web for Brinker (Chili's and Maggiano's), Enercare, and Delta SkyMiles
Lead with ideas: develop campaign concepts and creative platforms, then translate them fluidly across channels and formats
Write gloriously dumb, culture-fluent copy for Chili's - and know exactly when to shift gears for Maggiano's warmth or a loyalty program's precision
Partner closely with art directors, designers, and strategists to build work that's both conceptually sharp and conversion-smart
Write within the realities of CRM: character counts, personalization fields, segmentation, subject lines, and A/B tests - and still make it sing
Present your work with clarity and confidence, and take feedback in stride
Contribute to brainstorms across the agency and bring a strong point of view to the table

Nice to Have

Who You Are...

3–5 years of copywriting experience, ideally with agency and CRM/lifecycle experience
A portfolio that shows conceptual thinking - not just executions, but ideas (bonus points if it makes us laugh)
Fluent in internet: you know the difference between a joke that lands and a brand trying too hard, and you never confuse the two
Experience writing for email, SMS, and/or push; you understand how people actually read (and skim) these channels
A natural voice-switcher who can be absurd, warm, or straightforward depending on the brand
Detail-obsessed: you catch the typo, question the CTA, and know when a subject line is working too hard
Collaborative, curious, and low-ego - you make the work better and the room better
Comfortable in a fast-moving environment with multiple brands and overlapping deadlines
Bonus: experience in restaurant/QSR, loyalty programs, or subscription/home services

Our Commitment to Inclusion

GALE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status.

AI Disclosure

As part of our recruitment process, we may use technology-assisted tools, including automated systems, to support the review and assessment of applications. These tools do not make the final decisions. All decisions related to screening, interviewing and selection are made by our Talent Acquisition and hiring teams

Compensation

70,000 - 85,000 CAD

Apply About employer

More about this job

Responsibilities

Develop campaign concepts and write copy for SMS, push notifications, email, and web across Brinker International brands, Enercare, and Delta SkyMiles. Collaborate with creative and strategy teams to deliver brand-appropriate, conversion-focused work, while adapting copy to CRM requirements and presenting ideas confidently.

Requirements

The role seeks a copywriter with 3–5 years of experience, ideally in an agency and CRM or lifecycle marketing environment, and a portfolio demonstrating conceptual thinking. Candidates should be fluent in internet culture, able to adapt voice across brands, experienced with email, SMS, or push channels, detail-oriented, collaborative, and comfortable managing multiple brands and deadlines.

Skills

Copywriting
Campaign Concept Development
Creative Platform Development
CRM Marketing
Lifecycle Marketing
Email Copywriting
SMS Copywriting
Push Notification Copywriting
Web Copywriting
Brand Voice Adaptation
Audience Segmentation
Personalization
A/B Testing
Creative Collaboration
Presentation Skills
Editing and Proofreading

Visa sponsorship

Not detected in the job text

Keywords

Copywriting
Business Agency
Brand Storytelling
Creative Campaigns
Campaign Concepts
Creative Platforms
CRM
Lifecycle Marketing
SMS
Push Notifications
Email Marketing
Web Copy
Customer Journey
Personalization
Segmentation
Character Counts
Subject Lines
A/B Testing
Conversion Optimization
Brand Voice
Internet Culture
Restaurant Marketing
Quick-Service Restaurants
Loyalty Programs
Home Services
Travel
Creative Collaboration
Art Direction
Performance Marketing

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