Salesforce Marketing Cloud(SFMC) Business Analyst /Solution Consultant
- Mississauga, ON, Canada
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Original job description
Salesforce Marketing Cloud(SFMC) Business Analyst /Solution Consultant
Job Location : Mississauga, ON - Canada
- Work with business and marketing teams to understand campaign requirements and translate them into Salesforce Marketing Cloud solutions
- Design configure and support Email Studio Journey Builder Automation Studio Contact Builder and Content Builder
- Build and manage email campaigns customer journeys triggered communications and marketing automations
- Configure audience segmentation Data Extensions subscriber management preference management and personalization
- Develop dynamic and personalized email content using AMPscript HTMLCSS and SQL
- Create SQL queries and automation workflows for segmentation campaign execution and data processing
- Support campaign planning configuration testing deployment monitoring and postproduction troubleshooting
- Work with APIs and integrations between Salesforce Marketing Cloud Salesforce CRM Data Cloud and other enterprise systems
- Perform requirement analysis solution design impact assessment and technical documentation
- Partner with business stakeholders to define campaign journeys segmentation rules business logic and acceptance criteria
- Ensure appropriate email marketing practices related to consent optinoptout unsubscribe handling and deliverability
- Troubleshoot campaign journey automation data and integration issues
- Provide guidance and support to developers and campaign execution teams
Required Skills
- Proven years of overall IT CRM Marketing Technology experience
- Strong Salesforce Marketing Cloud experience
- Email Studio.
- Journey Builder
- Automation Studio
- Contact Builder
- Content Builder
- Data Extensions and subscriber management
- AMPscript
- SQL
- HTMLCSS for email development
- RESTSOAP API and integration understanding
- Campaign management and marketing automation
- Audience segmentation and personalization
- Email testing and troubleshooting
- Strong understanding of functional requirements and ability to translate them into technical solutions
- Good stakeholder communication and client facing skills
Skills
Mandatory Skills : Salesforce Marketing Cloud Account Engagement (Pardot)
Good to Have Skills : Salesforce-marketing Cloud Architecture
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, citizenship status, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable law.
https://www.e-verify.gov/sites/default/files/everify/posters/IER_RighttoWorkPoster.pdf
More about this job
Responsibilities
Analyze business and marketing requirements and translate them into Salesforce Marketing Cloud solutions, including campaigns, customer journeys, segmentation, and automations. Configure, test, deploy, monitor, and troubleshoot marketing communications and integrations while documenting solutions and supporting stakeholders and delivery teams.
Requirements
Requires substantial IT, CRM, or marketing technology experience and strong Salesforce Marketing Cloud expertise across its core studios, data extensions, and subscriber management. Candidates should also have experience with AMPscript, SQL, HTML/CSS, APIs, campaign management, segmentation, testing, troubleshooting, requirements analysis, and stakeholder communication.
Skills
- Salesforce Marketing Cloud
- Account Engagement (Pardot)
- Email Studio
- Journey Builder
- Automation Studio
- Contact Builder
- Content Builder
- AMPscript
- SQL
- HTML/CSS
- REST/SOAP APIs
- Campaign Management
- Audience Segmentation
- Personalization
- Marketing Automation
- Stakeholder Communication
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Technology
- Consulting
- Data & Analytics
Keywords
- Salesforce Marketing Cloud
- Account Engagement (Pardot)
- Email Studio
- Journey Builder
- Automation Studio
- Contact Builder
- Content Builder
- Data Extensions
- Subscriber Management
- AMPscript
- SQL
- HTML/CSS
- REST API
- SOAP API
- Salesforce CRM
- Data Cloud
- Campaign Management
- Marketing Automation
- Audience Segmentation
- Personalization
- Customer Journeys
- Triggered Communications
- Email Deliverability
- Consent Management
- Opt-In/Opt-Out
- Requirement Analysis
- Solution Design
- Impact Assessment
- Technical Documentation
- Integration Testing