Senior Software Developer (Marketing Integrations)

Toronto, ON, Canada

Salary: $120,000-$150,000 CAD · Full-time

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Job details

Pay: Salary: $120,000-$150,000 CAD
Job type: Full-time
Posting language: English
Posted: Sep 9, 2026

Original job description

This role is a current vacancy , and we are actively seeking a candidate to join the team.

Responsibilities

Own Braze as the technical and product SME, driving platform strategy, configuration, and best practices.
Build and maintain integrations connecting Braze with player accounts, sportsbook, casino, CRM, data platforms, and third-party services.
Design player data models, events, attributes, segments, subscriptions, and environments to support personalised engagement.
Lead Braze implementations and migrations, ensuring reliable data, smooth cutovers, and minimal disruption to player communications.
Build pipelines that keep player profiles, wagering activity, events, and segments accurate and up to date.
Partner with CRM, Marketing, and Product to turn player engagement requirements into scalable technical solutions.
Monitor platform usage, campaign performance, deliverability, and data consumption to identify opportunities and improve effectiveness.
Evaluate and support adjacent platforms such as Salesforce Marketing Cloud and CDPs.
Ensure solutions meet security, privacy, consent, and responsible gaming requirements.
Document architecture, integrations, and runbooks while supporting monitoring and incident response for critical marketing systems.

We use Metaview, an AI-powered note-taking tool, during interviews to help capture key discussion points. The tool is used for note-taking purposes only and does not evaluate candidates or influence hiring decisions. Interview notes are used solely for recruitment purposes and are handled in accordance with applicable U.S. and Canadian privacy laws.

Salary: $120,000-$150,000 CAD

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More about this job

Responsibilities

Act as the technical subject matter expert for Braze, driving platform strategy and building integrations across player accounts, CRM, and data platforms. Design data models and pipelines to support personalized engagement and ensure compliance with security and responsible gaming requirements.

Requirements

The candidate must have experience leading Braze implementations and managing complex marketing technology integrations. Proficiency in designing scalable technical solutions for player engagement and monitoring platform performance is required.

Skills

Braze
Integration Development
Data Modeling
CRM
Pipeline Construction
Platform Strategy
Salesforce Marketing Cloud
CDP
Technical Architecture
Incident Response

Visa sponsorship

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Keywords

Braze
Salesforce Marketing Cloud
CDP
CRM
Data Models
Integrations
Pipelines
Personalised Engagement
Responsible Gaming
Technical Architecture
Marketing Integrations
Sportsbook
Casino
Data Consumption
Deliverability

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