Public Relations Manager

Responsible for leading brand communication, journalist & KOL engagement, co-branding initiatives, and overseeing the production & execution of PR-related activities including launch events, test drives, auto shows, CSR programmes and other PR campaigns, detailed as below:

• Report and collaborate with the marketing manager to deliver yearly/quarterly marketing strategy.
• Design and develop PR strategies aligned with brand positioning, product messaging and brand communication objectives.
• Lead the planning and execution of public relations activities, including events, press conferences, media activations, conventions, sponsorships and co-branding projects.
• Manage relationships with media outlets, journalists and KOLs in line with brand requirements.
• Draft, evaluate and manage press release workflows.
• Assess sponsorship opportunities, CSR initiatives and other partnership proposals.
• Measure and analyse PR campaign performance and prepare monthly performance reports.
• Plan, implement, supervise and optimise media editorial activities to maximise brand and product exposure.
• Oversee, coordinate and monitor external PR agency performance and deliverables.
• Manage media vehicle loan coordination and communication.
• Own internal communications initiatives.
• Design and manage multi-channel PR campaigns to deliver effective brand communication.

Qualifications：

• Bachelor’s degree in Marketing, Communications or related fields.
• Minimum 4+ years of professional experience in communications or PR.
• Mindset & motivation: thrive under high pressure, goal-driven and results-oriented.
• Strong interpersonal skills to collaborate and engage effectively with stakeholders.
• Highly target-oriented.
• Excellent negotiation capabilities.
• Advanced reporting and data presentation skills.