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Generac Power Systems

Lifecycle Marketing Specialist

Toronto, ON, Canada
Canada - Toronto, Canada

The salary range for this role based in Toronto, ON is $80,000 - $100,000 CAD. · Full-time

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Job details

Pay: The salary range for this role based in Toronto, ON is $80,000 - $100,000 CAD.
Job type: Full-time
Experience: 2+ years of experience executing lifecycle marketing, CRM, email marketing or customer marketing campaigns
Posting language: English
Posted: Nov 9, 2026

Original job description

Hi, we are ecobee.

ecobee introduced the world’s first smart Wi-Fi thermostat to help millions of consumers save money, conserve energy, and bring home automation into their lives. That was just the beginning. We continue our pursuit to create technology that brings peace of mind into the home and allows people to focus on the moments that matter most. We take pride in making a meaningful difference to the environment, all while being part of the exciting, connected home revolution.

In 2021, ecobee became a subsidiary of Generac Power Systems. Generac introduced the first affordable backup generator and later created the category of automatic home standby generator. The company is committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid. Together, we take pride in making a meaningful difference to the environment.

Why we love to do what we do:

We’re helping build the world of tomorrow with solutions that improve everyday life while making a positive impact on the planet. Our products and services work in harmony to provide comfort, efficiency, and peace of mind for millions of homes and businesses. While we’re proud of what we’ve done so far, there’s still a lot we can do - and you can be part of it.

Join our extraordinary team.

We're a rapidly growing global tech company headquartered in Canada, in the heart of downtown Toronto, with an office in Leeds, UK, and remote ecopeeps in the US. We get to work with some of North America and UK's leading professionals. Our colleagues are proud to bring their authentic selves to work, confident that what we do is grounded in a greater purpose. We’re always looking for curious, talented, and passionate people to join our team.

You will be joining the Ecobee marketing team, reporting to the Sr Director of Digital and Lifecycle Marketing. Working on the team, you will bring lifecycle campaigns to life across email, in-application and push channels. This is a hands-on role for someone who enjoys building, launching, testing, and improving customer communications with a high level of accuracy and attention to detail.

This role follows a hybrid schedule, with in-office work required on Wednesdays and Thursdays from our Toronto office to support collaboration, and flexibility to work remotely for the remainder of the week.

How You'll Make an Impact

Campaign development and execution: Build, QA, schedule, and deploy lifecycle campaigns across email, in-app, and push channels using approved briefs, journeys, and campaign plans
Journey and automation support: Configure and maintain automated nurture journeys, triggered communications, and recurring programs. Monitor program health and troubleshoot execution issues with the appropriate partners

Personalization: Implement dynamic content, personalization, and business rules to improve message relevance while ensuring a consistent customer experience

Testing and optimization: Set up A/B and multivariate tests across messaging, creative, timing, audience, and user experience. Document results and apply learnings to future campaigns

Quality assurance: Complete end-to-end campaign QA, including links, rendering, personalization, tracking, audience selection, suppression rules, and compliance requirements

Reporting: Pull campaign results, identify performance trends, and share clear observations and recommendations with the Lifecycle Marketing team and cross-functional partners to maximize customer lifetime value and improve customer experiences

Campaign operations: Maintain campaign calendars, documentation, naming conventions, templates, and processes that support efficient and accurate delivery

Cross-functional collaboration: Coordinate with Brand Marketing, Creative, Product, Analytics, Sales, and Customer Support to gather inputs, manage handoffs, and deliver campaigns on time

Audience creation: Build customer segments and campaign audiences using behavioural, demographic, transactional, and event-based data. Validate audience logic and counts before launch

Customer focus: Apply customer-centric thinking to every communication, helping ensure lifecycle programs are useful, relevant, and aligned with the Ecobee experience

What You’ll Bring to the Table

2+ years of experience executing lifecycle marketing, CRM, email marketing or customer marketing campaigns

Hands on experience with an enterprise marketing automation platform, such as Salesforce Marketing Cloud or a comparable CRM/email marketing tool (HubSpot, Klaviyo, Braze, etc)

Experience building and launching campaigns, including audience setup, journey configuration, testing, QA, scheduling, and post-launch monitoring

Understanding of segmentation, personalization, triggered communications, and marketing automation best practices

Growth mindset and entrepreneurial spirit with a bias toward action and experimentation

Strong attention to detail and a consistent track record of delivering accurate, high-quality work

Comfort working with campaign data and performance metrics, with the ability to identify trends and translate results into practical improvements

Understanding of email list management, deliverability, consent, and compliance requirements, including CASL, CAN-SPAM, and GDPR.

Strong collaboration and project-management skills, with the ability to manage multiple campaigns, deadlines, and stakeholder inputs at once

Clear written and verbal communication skills and a collaborative, solution-oriented working style

Curiosity about using AI tools to improve campaign production, personalization, automation, and performance is valued.

Working knowledge of HTML for email production, SQL, CSS and AMPScript are assets

Experience with tools such as Figma, FigJam, Miro, or similar collaboration platforms is an asset

Experience with consumer technology, e-commerce, or subscription-based businesses is an asset

Just so you know: The hired candidate will be required to complete a background check.

Generac is committed to fair and equitable compensation practices. The salary range for this role based in Toronto, ON is $80,000 - $100,000 CAD. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications and geographic location. This role is eligible for variable compensation including short term and long-term incentives.

This position includes a comprehensive benefit package that includes medical, dental and vision plans; life, long-term disability, flexible spending and health savings accounts, accrued paid time off, paid Holidays (10 for Ontario, 11 for British Columbia) and RRSP retirement benefits.

The Company is committed to improving accessibility for Canadian with disabilities and to ensuring that all our employees and applicants have the support and the tools they need to succeed. We have developed policies relating to human rights, accessibility, and accommodation, and provide all our employees with training on accessibility including under provincial legislation such as the Accessibility for Ontarians with Disabilities Act, 2005, either during orientation and/or on an ongoing basis. If you feel you need accommodation in relation to a disability in the application process or in the future, or have a question or concern about our policies, please reach out to askHR@generac.com

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

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More about this job

Responsibilities

The Lifecycle Marketing Specialist will build, launch, and optimize multi-channel campaigns across email, in-app, and push notifications. They will also manage automated nurture journeys, perform A/B testing, and collaborate with cross-functional teams to improve customer lifetime value.

Requirements

Candidates must have at least 2 years of experience in lifecycle or CRM marketing and hands-on proficiency with enterprise marketing automation platforms. Strong attention to detail, analytical skills, and the ability to manage multiple campaigns are essential for this role.

Skills

Lifecycle marketing
CRM
Email marketing
Marketing automation
Salesforce Marketing Cloud
A/B testing
Segmentation
Personalization
Campaign management
Data analysis
Project management
HTML
SQL
CSS
AMPScript
Communication

Benefits

Medical plan
Dental plan
Vision plan
Life insurance
Long-term disability insurance
Flexible spending account
Health savings account
Paid time off
Paid holidays
RRSP retirement benefits

Visa sponsorship

Not detected in the job text

Keywords

Lifecycle Marketing
CRM
Email Marketing
Marketing Automation
Salesforce Marketing Cloud
HubSpot
Klaviyo
Braze
A/B Testing
Segmentation
Personalization
Data Analysis
HTML
SQL
CSS
AMPScript
Figma
FigJam
Miro
CASL
CAN-SPAM
GDPR
Customer Experience
Campaign Operations
Consumer Technology
E-commerce
Subscription-based
Project Management
Growth Mindset
Analytics

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