Growth Manager - Canadian Market

Description

At General Dynamics Land Systems, we put our customers at the centre of everything we do. Our commitment to protect and enable the people who serve, drives us to deliver capabilities that provide a clear advantage.

We are looking for a passionate Canadian Market Growth Manager to lead market expansion; form strong relationships with senior government representatives; deliver innovative, differentiated solutions; advocate for Canadian support to international opportunities; and identify / develop industry partners.

Position Description

You will lead the Canadian market growth plan, driving opportunities from early shaping activities through to capture to achieve operating plan commitments (orders) and expand GDLS’ presence and portfolio in Canada. You will work with a broader Growth team responsible for other global markets as well as Canadian government relations and marketing.

This role will work most closely with the Program organization as opportunities transition from Growth-led to Program-led. You will regularly brief and interact with GDLS leadership and collaborate with cross-functional teams across the organization including Engineering, Supply Chain Management, Manufacturing, Finance, Contracts, and Legal as well as other GDLS sites and GD business units. The role is physically located in London, Ontario.

Key Job Elements

Detect and Identify New Opportunities

• Develop and maintain a Canadian market growth plan aligned with GDLS strategy.
• Build and sustain relationships with Canadian defence, security, procurement, and other government stakeholders.
• Analyze customer needs, funding, and competitors.
  
  

Qualify New Opportunities

• Apply the GDLS Competitive Framework; develop and present Gate reviews to qualify and prioritize opportunities; maintain accurate, timely Vantage / Funnel opportunity data.
• Develop and monitor Canadian Growth departmental budgets, ensuring effective resource allocation to prioritized opportunities.
  
  

Shape Customer Requirements

• Lead visits, briefings, demonstrations, and trials to influence customer requirements; lead CANSEC strategy and execution; inform our internal R&D priorities.
• Support Indigenous Inclusion and other national initiatives aligned with GDLS priorities.
• Build partnerships with Canadian industry, academia, and associations.
• Represent GDLS at key events, provide insights on emerging trends.
  
  

Execute Pursuit & Capture Actions

• Support and at times lead, capture activities, including proposals, pricing, teaming, and bid strategies.
• Support the Pursuit or Capture plans of aligned export markets by promoting to Canada
• Ensure compliance with trade, legal, export control, and corporate requirements.
• Secure required licenses, advocacy, and approvals to promote GDLS products and services.
  
  

Help Keep Current Programs Sold

• Ensure existing Canadian programs under execution remain “sold” through proactive stakeholder engagement.
• Lead cross-functional strategic projects focused on Canadian market growth or other strategic initiatives.
• Provide clear, concise communication to the Growth team, Program Teams, Senior Leadership Team, and Executive Leadership Team on pursuit status and customer sentiment.
  
  

Required Qualifications

• University degree and/or relevant work experience.
• Minimum 7-10 years of related experience in business development, program, government customer interface, growth, or strategic account management, within defence, aerospace, or a related sector.
• Proven ability to analyze complex issues (market, customer, competitive, and internal) and develop appropriate action plans.
• Exceptional oral and written communication skills, including experience with customers, senior stakeholders, organizational leadership; in both small groups and large audiences.
• Ability to relate to customers on their terms and to internal GDLS departments on their terms; ability to tailor content, presentation, and style to align with the audience (technical, commercial, and governmental).
• Experience leading and influencing cross-functional teams and/or people without direct authority.
• Experience in one or more of the following is an asset: leading growth, program, or business development activities in a Canadian or government-focused market; technical knowledge of GDLS platforms; military experience relevant to our customers; and/or detailed knowledge of GDLS proposal, development and production process.
• Ability to travel globally and within Canada - Canadian Growth Manager is generally 20-25% travel to Ottawa, SHC or Toronto.
• Ability to obtain and maintain a valid passport and SECRET security clearance.
  
  

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.