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Geotab

Senior Event Operations Manager

Toronto, ON, Canada
Oakville, ON, Canada
Waterloo, ON, Canada

Pay: $110,000 - $135,000 CAD
Experience: 8–10 years of experience in Marketing Operations, Revenue Operations, or Commercial Event Operations, specifically within a high-volume, high-budget B2B environment.
Posting language: English
Posted: Sep 22, 2026

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Original job description

Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Event Operations Manager who will serve as the strategic bridge between our global events program, long-term market trends, and revenue generation. If you love technology, and are keen to join an industry leader - we would love to hear from you!

What you'll do:

The Senior Event Operations Manager owns the operational engine, data flow, and financial governance that make our events profitable. The primary focus of this role is on advocating for strategic investment, driving partnership value, and providing cross-functional leadership. Operating at the intersection of Marketing, Sales, and Finance, you will define the event campaign narrative, influence GTM priorities, and serve as the subject matter expert to ensure our events program serves as a scalable driver of business growth.

How you'll make an impact:

Own the centralized financial tracking for the global events program, ensuring strict alignment with defined spend targets and approved budgets.
Manage vendor invoicing, procurement processes, and contract tracking in partnership with the Finance team.
Calculate and report on event ROI, cost-per-lead (CPL), and cost-offset targets (e.g., sponsorships and exhibitor fees).
Maintain meticulous financial accuracy in the Global Events Calendar and relevant data platforms.
Serve as the primary Salesforce administrator for the events team, building and managing all event campaigns, hierarchies, and reporting dashboards.
Design and execute pre- and post-event marketing workflows, including email campaigns, landing pages, and automated follow-ups using our Marketing Automation platform (e.g., Marketo, HubSpot, Pardot).
Ensure seamless data synchronization between event registration platforms and Salesforce CRM.
Monitor data hygiene, ensuring all event leads are accurately tagged, segmented, and routed to the correct sales representatives in real-time.
This role will plan, execute, and manage marketing campaigns to drive brand awareness, customer engagement, and business growth.
The role will focus on full-funnel marketing, driving conversions, promoting solutions, and managing demand generation.
Own and administer event registration and management platforms.
Manage on-site lead retrieval systems, ensuring field teams and sponsors have the technology and training needed to capture prospect data seamlessly.
Develop and enhance the process for lead information acquisition, standardizing how data is collected across internal, external, and partner events.
Build and maintain centralized dashboards that provide leadership with real-time visibility into event performance, pipeline contribution, and attendee engagement.
Track and report on key performance indicators (KPIs) such as Marketing Qualified Leads (MQLs), opportunity influence, and accelerated deal velocity.
Collaborate cross-functionally with Sales, Revenue Operations, and Partnerships to align event programming with go-to-market (GTM) priorities.
Implement feedback loops and post-event surveys to measure internal and external stakeholder satisfaction, using data to drive continuous improvement.
Cross functional alignment with supporting teams and business functions to optimize processes and global alignment to events systems and tools.
Leverage event performance data to identify long-term (1-5 year) opportunities and industry trends, proactively contributing to segment strategy during planning cycles.
Evolve association and sponsor relationships from transactional vendor management to high-value strategic partnerships that enhance company visibility and influence.
Facilitate a recurring feedback loop between Sales, Product Marketing, and the Events team. Act as the strategic owner of the event campaign narrative, ensuring that event messaging is aligned with GTM priorities and business objectives.
Serve as a subject matter expert for event intelligence. Instead of simply reporting on ROI, analyze how event participation influences deal velocity and buyer intent, using these insights to advocate for resource allocation and strategic shifts.

What you'll bring to this role:

8–10 years of experience in Marketing Operations, Revenue Operations, or Commercial Event Operations, specifically within a high-volume, high-budget B2B environment.
Bachelor’s degree in Business Administration, Marketing, or a related field.
Equivalent combination of education and/or work experience in a related field may be substituted.

Expert-level proficiency in Salesforce (campaign management, lead routing, reporting, and dashboard creation). Salesforce Administrator certification is a strong plus.
Strong working knowledge of marketing automation platforms (Marketo, HubSpot, Pardot) and how they integrate with CRM systems.
Hands-on experience managing event software and registration platforms (e.g., Cvent, Bizzabo, Splash, RainFocus).
Proven ability to manage multi-million dollar budgets, track complex expenditures, and optimize event spend.
Highly data-driven with a deep understanding of lead lifecycles, pipeline attribution, and B2B sales funnels.
Exceptional organizational skills with the ability to build scalable processes, manage multiple timelines, and hold cross-functional teams accountable.

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

This posting is for an existing vacancy.

Why job seekers choose Geotab:

Flex working arrangements Home office reimbursement program Baby bonus & parental leave top up program Online learning and networking opportunities Electric vehicle purchase incentive program Competitive medical and dental benefits Retirement savings program

*The above are offered to full-time permanent employees only

How we work:

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.

The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.

Hiring Range

$110,000 - $135,000 CAD

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More about this job

Responsibilities

The Senior Event Operations Manager will oversee the operational, financial, and data-driven aspects of the global events program to ensure profitability and strategic alignment. This role involves managing event budgets, optimizing lead generation workflows, and collaborating with cross-functional teams to drive business growth.

Requirements

Candidates must have 8–10 years of experience in Marketing or Revenue Operations within a high-volume B2B environment. A bachelor's degree and expert-level proficiency in Salesforce and marketing automation platforms are required.

Skills

Salesforce
Marketing automation
Budget management
Data analytics
Event operations
Lead lifecycle management
Pipeline attribution
Project management
Cross-functional leadership
Strategic planning
Vendor management
ROI analysis
CRM integration
Demand generation
Marketing strategy

Benefits

Flex working arrangements
Home office reimbursement program
Baby bonus
Parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

Visa sponsorship

Not detected in the job text

Keywords

Salesforce
Marketo
HubSpot
Pardot
Cvent
Bizzabo
Splash
RainFocus
Marketing Operations
Revenue Operations
B2B
Lead Generation
ROI
CPL
Data Hygiene
GTM
Event Management
Financial Governance
Pipeline Contribution
IoT
Connected Transportation
Machine Learning
Data Analytics
CRM
Strategic Partnerships
Demand Generation
Full-funnel Marketing
Lead Retrieval
Budgeting
Reporting Dashboards

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