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Geotab

Senior Manager, Community & Social Media

Toronto, ON, Canada
Oakville, ON, Canada

Pay: $128,100 - $170,900 CAD
Posting language: English
Posted: Sep 24, 2026

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Original job description

Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Manager, Community & Social Media who will define strategy and lead execution across Geotab's global social media presence and community ecosystem. If you love technology, and are keen to join an industry leader - we would love to hear from you!

What you'll do:

As a Senior Manager, Community & Social Media your key area of responsibility will be defining strategy and leading execution across Geotab's global social media presence and community ecosystem. Operating with a commitment to operational excellence, this leader champions brand authority, trust, and continuous engagement across fleet operators, technology partners, and key industry stakeholders. Key accountabilities include: spearheading a high-impact, results-oriented global social media strategy across a variety of channels to accelerate sustainable community growth across customer, partner, and developer channels. The leader of this team will be responsible for setting and maintaining the content and editorial standards of highest quality to solidify Geotab's market leadership in connected transportation. You will need to work closely with key cross-functional teams in Product, Engineering, Marketing, Corporate Comms, Regional Marketing, Sales and Support.

To be successful in this role you will be a collaborative leader with strong written and verbal communication skills, exceptional editorial judgment, and a coaching, results-oriented leadership style. In addition, the successful candidate will have strong analytical capabilities, deep expertise in B2B social media strategy, and proven experience building and scaling online communities in a fast-paced, matrixed environment.

How you'll make an impact:

Develop and own Geotab's global organic social media strategy across platforms like LinkedIn, YouTube, Facebook, and Instagram, defining platform-specific content for fleet managers, logistics professionals, and reseller partners.
Manage editorial calendars, publishing cadences, and real-time community engagement across all organic social channels.
Build, grow, and moderate Geotab's owned community platforms to drive adoption, active participation, and member retention among customers, partners, and developers.
Lead, mentor, and develop a team of social media managers and community specialists while establishing clear goals, performance standards, workflows, and governance frameworks.
Design and execute strategic community initiatives, including customer advocate programs, reseller/partner forums, industry advisory groups, and live programming (livestreams, webinars, podcasts).
Develop onboarding, recognition, and engagement programs to convert passive members into active community contributors.
Establish a social-first content framework, brand voice guidelines, and editorial standards to translate product milestones and thought leadership into engaging, platform-native assets.
Define and own the KPI framework for community and social channels, delivering regular performance dashboards to leadership and leveraging data to continuously test and iterate strategy.
Partner with paid media, brand, demand generation, and product marketing teams to align organic and paid strategies, embed social in launches, and champion employee advocacy.
Serve as a strategic partner to corporate communications and PR, managing social crisis response protocols and escalation playbooks to protect brand reputation.

What you'll bring to the role:

7–10+ years of progressive experience in social media management, community building, digital marketing, or a related communications discipline.
Minimum 3–5 years of direct team leadership or people management experience.
Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field (an advanced degree like an MBA or Master's in Marketing/Communications is an asset).
Deep expertise in B2B social media strategy, organic growth, and building/scaling online communities across customer, partner, and developer segments.
Proficiency with social management and community platforms (e.g., Sprout Social, Hootsuite, Gainsight Communities, Khoros, Discourse) alongside analytical and listening tools.
Familiarity with fleet management, telematics, commercial IoT, or B2B SaaS industries, with familiarity in SEO and AEO principles.
Exceptional written and verbal communication skills, strong editorial judgment, collaborative stakeholder management, and crisis response experience.

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

This posting is for an existing vacancy.

Why job seekers choose Geotab:

Flex working arrangements Home office reimbursement program Baby bonus & parental leave top up program Online learning and networking opportunities Electric vehicle purchase incentive program Competitive medical and dental benefits Retirement savings program

*The above are offered to full-time permanent employees only

How we work:

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.

The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.

Hiring Range

$128,100 - $170,900 CAD

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More about this job

Responsibilities

The Senior Manager will define and execute a global social media and community strategy to drive brand authority and engagement across customer, partner, and developer channels. They will lead a team of specialists to manage editorial standards, community growth initiatives, and performance analytics.

Requirements

Candidates must have 7-10+ years of experience in social media management or community building, with at least 3-5 years of direct team leadership. A bachelor's degree in a relevant field is required, along with deep expertise in B2B social media strategy and proficiency with community management platforms.

Skills

Social media strategy
Community building
Team leadership
B2B marketing
Editorial judgment
Content strategy
Data analytics
Stakeholder management
Crisis response
Digital marketing
Project management
Communication skills
Brand management
KPI framework development
Mentorship

Benefits

Flex working arrangements
Home office reimbursement program
Baby bonus
Parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

Visa sponsorship

Not detected in the job text

Keywords

IoT
Connected transportation
B2B SaaS
Social media strategy
Community management
Sprout Social
Hootsuite
Gainsight Communities
Khoros
Discourse
Telematics
Commercial IoT
SEO
AEO
Content framework
Brand voice
KPI framework
Digital marketing
Public relations
Journalism
Fleet management
Data analytics
Machine learning
Employee advocacy
Crisis response

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