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Gerrie Electric Wholesale Ltd.

Counter Sales

Welland, ON, Canada

Pay: $21.3 to $22 CAD / hour
Job type: Full-time
Apply by: Oct 21, 2026
Posting language: English
Posted: Sep 21, 2026

Apply About employer

Applications open in a new tab.

Original job description

Gerrie Electric is one of the largest independent electrical distributors, with 24 key Ontario locations and over 400 employees. We are a proud family owned, Canadian company and are headquartered in Burlington, ON. We are proud to be a Platinum Club winner of Canada’s Best Managed Companies. Having been in business since 1957, we are an established and well-respected company in the industry.

Culture

Our core purpose is passionately helping customers be more successful by delivering exceptional experiences. We strive for an inspiring culture and integrity in all that we do.

Our success is powered by our people. We invest in the training & development of our employees and encourage career growth across all areas. We celebrate success and show recognition for a job well done.

We believe a more diverse and inclusive environment brings strength to our organization, helps our customers to succeed and creates a significant competitive edge.

What you will be doing

Pay from $21.30/hour.

This is a newly created role.

The Counter Sales/ Inside Sales position is responsible for greeting customers and receiving and generating their orders efficiently and effectively. To, always, provide courteous, prompt, and efficient service to customers and give them the upmost of assistance with regards to product availability, pricing and sourcing of material. To display an ongoing commitment to understand, promote and believe in the Gerrie commitment of being a service quality organization and to strive to maintain and continue to seek ways to improve the overall service quality.

CUSTOMER SERVICE/ SALES

Maintain friendly service and a positive company image.

Service customer needs promptly and efficiently, addressing customer questions or concerns.

Handle customer returns/defectives.

Handle customer orders.

Provide assistance/backup in shipping and receiving when required.

Promoting products, contributing to branch sales.

Direct sales services of the general public.

Provide pricing and availability.

Enter customer orders into the business system as per Gerrie procedures.

Promptly address customer needs with regards to sourcing, pricing, and availability of material

Growing and maintaining relationships with customers (we have a lot of repeat customers)

Promote and increase business through proactive calls

Receive, enter and generate customer orders in the system in an efficient manner

Work in conjunction with and provide support to Account Managers Provide accurate quotations, pricing and availability to customers as required

Expedite and follow-up on orders and back orders

Process customer credits (defectives products, etc.) in a timely manner

Provide back up to Counter Sales staff, as required

PRODUCT KNOWLEDGE

Maintaining current knowledge of electrical industry/products.

Develop knowledge about substitutes.

Be able to source products and provide technical information.

Continue to develop your skill set as it related to the Gerrie Organization, the Electrical Industry, and the field of Sales.

TEAMWORK AND COLLABORATION

Work with other departments as required, conveying a professional corporate image that represents the values of Gerrie Electric.

GENERAL

Responsible for preparation and balancing of cash sales.

Ensure all shelves are stocked and material is put away in a timely fashion.

Ensure float is counter and all transactions are accurate and balanced.

Ensure timely completion of any/all special tasks as assigned by management.

Select and pack orders.

When required, perform wire cuts as per Gerrie documented procedure.

QUALITY

Accuracy of transactions/orders.

Ensure understanding of and adhere to ISO policies and procedures.

What you bring to the table

Post-secondary education from an Electrical related discipline

3+ years’ experience in Sales (Electrical industry preferred)

Previous customer service experience.

Math skills are essential (measurement conversions, pricing, etc.).

Multi-tasking in a fast-paced environment.

Excellent communication skills.

Organizational skills.

Must have a proven track record

Must have the personality and drive to sell and succeed

Strong communication and relationship building skills

Self-motivated with the ability to manage multiple priorities and meet deadlines

Proficient in Microsoft Office suite

Don’t have all of these qualifications? Feel free to send in your resume, we can train you on what you need to know or there might be another role that fits better.

We believe in taking care of our people

Major medical + dental coverage for yourself and your dependents (flex plan options available)

Employee Assistance Program

Global travel coverage

Pension plan with contribution matching

Training, development and career growth opportunities

Tuition re-imbursement program

Promote from within culture

A diverse and inclusive workplace

Caring and nurturing environment

Don't have all of these qualifications? Feel free to send in your resume, we can train you on what you need to know or there might be another role that fits better.

Words that our employees use to describe us

Inclusive, team-oriented, motivating, happy, forward thinking, innovative, successful!

Apply About employer

More about this job

Responsibilities

The Counter Sales representative is responsible for greeting customers, processing orders, and providing expert product information to ensure high-quality service. They also manage inventory, handle customer returns, and collaborate with account managers to drive branch sales.

Requirements

Candidates should have post-secondary education in an electrical-related discipline and at least 3 years of sales experience, preferably within the electrical industry. Strong communication, math, and organizational skills are essential for success in this fast-paced environment.

Skills

Customer service
Sales
Electrical product knowledge
Order processing
Pricing
Sourcing
Communication
Relationship building
Math skills
Multi-tasking
Organizational skills
Microsoft Office
Technical information
Inventory management
Cash handling

Benefits

Medical coverage
Dental coverage
Employee assistance program
Global travel coverage
Pension plan
Contribution matching
Training and development
Tuition reimbursement

Visa sponsorship

Not detected in the job text

Keywords

Electrical distribution
Counter sales
Inside sales
Customer service
Order management
Product sourcing
Pricing
Inventory
Shipping and receiving
Account management
Electrical industry
Microsoft Office
ISO policies
Cash handling
Relationship management
Technical support
Sales growth
Wire cutting
Measurement conversions

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