Digital Marketing Specialist – Paid Media (Google & Meta Ads)
- Oakville, ON, Canada
Pay: $45,000–$65,000 per year · Full-time
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Job details
- Pay
- Pay: $45,000–$65,000 per year
- Job type
- Full-time
- Apply by
- Posting language
- English
- Posted
Original job description
About Gestalt
Gestalt Communications is an Oakville-based communications firm working across branding, design, web development and copywriting for clients in a range of industries.
The Role
We are seeking a Digital Ad Specialist who masters Ad Managers, Google Tag Manager (GTM), GA4, and Microsoft Clarity. You will drive performance across Meta and Google ecosystems by managing daily account optimizations, building structured A/B tests, writing data-driven creative briefs for our internal design team, and maintaining end-to-end conversion tracking architecture.
Core Responsibilities
Apply through this posting.
Gestalt Communications is an Oakville-based communications firm working across branding, design, web development and copywriting for clients in a range of industries.
The Role
We are seeking a Digital Ad Specialist who masters Ad Managers, Google Tag Manager (GTM), GA4, and Microsoft Clarity. You will drive performance across Meta and Google ecosystems by managing daily account optimizations, building structured A/B tests, writing data-driven creative briefs for our internal design team, and maintaining end-to-end conversion tracking architecture.
Core Responsibilities
- Daily Campaign Management: Audit Meta and Google Ad accounts daily to make aggressive, data-backed adjustments to bidding, budgets, creative rotations, and targeting.
- Tracking Architecture: Build, troubleshoot, and maintain custom event tracking using GTM, GA4, Microsoft Clarity, and Server-Side/CAPI setups.
- Controlled Experimentation: Design structured testing frameworks (creative, copy, landing page variants) with clear hypotheses, sample logic, and post-test analyses.
- Creative Briefing: Translate user behavior data (from GA4 drop-off points and Clarity heatmaps/recordings) into actionable briefs for creative and web teams.
- Advanced, hands-on mastery of Meta Ads Manager, Google Ads (PMax, Search, YouTube), GTM, GA4, and Microsoft Clarity.
- Proven ability to troubleshoot server-side vs. client-side tracking failures independently.
- Ability to isolate true incremental performance from platform-attributed vanity metrics.
- Full-time, Oakville, ON
- Must be able to reliably commute to Oakville, ON L6H 6Z7, or plan to relocate before starting
- Pay: $45,000–$65,000 per year
Apply through this posting.
More about this job
Responsibilities
Manage and optimize Meta and Google advertising campaigns, including budgets, bids, creative rotations, and targeting. Build and troubleshoot conversion tracking, run structured experiments, and use analytics and user behavior data to guide creative and web teams.
Requirements
Requires advanced hands-on experience with Meta Ads Manager, Google Ads, Google Tag Manager, GA4, and Microsoft Clarity. Candidates must be able to independently troubleshoot client-side and server-side tracking and distinguish incremental results from platform-attributed metrics.
Skills
- Meta Ads Management
- Google Ads Management
- Google Tag Manager
- Google Analytics 4
- Microsoft Clarity
- Conversion Tracking
- Server-Side Tracking
- Conversion API
- Campaign Optimization
- A/B Testing
- Data Analysis
- Creative Briefing
- Audience Targeting
- Performance Measurement
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Data & Analytics
- Creative & Media
Keywords
- Meta Ads Manager
- Google Ads
- Performance Max
- Search Ads
- YouTube Ads
- Google Tag Manager
- GA4
- Microsoft Clarity
- Server-Side Tracking
- Conversion API
- Conversion Tracking
- Campaign Optimization
- Bidding
- Budget Management
- Creative Rotation
- Audience Targeting
- A/B Testing
- Experimentation Frameworks
- Hypothesis Testing
- Landing Page Testing
- Data Analysis
- User Behavior Analytics
- Heatmaps
- Session Recordings
- Incrementality Measurement
- Creative Briefs