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Giant Tiger

Manager, Private Brand Engagement

Ottawa, ON, Canada

$84,200.00 - $126,300.00 · Full-time

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Job details

Pay: $84,200.00 - $126,300.00
Job type: Full-time
Experience: 5+ years of experience in brand management, commercial planning, product marketing, retail merchandising, or a related field
Posting language: English
Posted: Oct 26, 2026

Original job description

Who We Are:
At Giant Tiger, our mission is simple: help Canadians save more every day. We’re a Canadian institution rooted in our communities and built on 60+ years of success. As part of our store support team, your work directly impacts stores across the country and drives the value that our customers see on the shelves.

We’re looking for people who are passionate about retail and motivated by meaningful work that makes a real impact. This posting represents a current opportunity at Giant Tiger.

Job Title

Manager, Private Brand Engagement

About This Role:

Workplace Arrangements:

This is a hybrid role working out of our Ottawa Home Office on Walkley road 2-3 days / week.

What You'll Be Doing:

Develop and manage Private Brand activation plans aligned with approved product priorities and the Go-to-Market blueprint, defining engagement activities and execution requirements to drive customer awareness and product engagement.
Develop and maintain Private Brand foundational product stories, translating approved product attributes, benefits, claims, and supporting evidence into clear propositions and proof points to inform Go-to-Market and Marketing/Creative planning.
Develop and coordinate internal Private Brand engagement initiatives to strengthen Team Tiger understanding of Giant Value products, positioning, and everyday-low-price principles.
Monitor Private Brand activation effectiveness through customer engagement, behaviour, and store-level participation insights to identify performance gaps and improve activation plans that strengthen product awareness and engagement.

What You'll Bring:

Post-secondary education in Business, Marketing, Communications, Retail Management, or a related field
5+ years of experience in brand management, commercial planning, product marketing, retail merchandising, or a related field
Experience translating product attributes, customer insights, and commercial priorities into clear brand messaging, plans, and guidelines
Strong understanding of retail merchandising, customer behaviour, and the factors influencing product selection and purchase decisions
Strong analytical skills with the ability to interpret sales, customer, and market insights to inform recommendations and improve plans
Strong communication and organizational skills

Assets You May Have

Education or additional coursework in Psychology, Consumer Behaviour, or a related field
Experience in retail, grocery, discount retail, or consumer packaged goods (CPG) environments
Experience supporting private brand, owned brand, or category marketing programs
Knowledge of hard discount retail principles and value-focused customer propositions

Travel Requirements

Some Domestic Travel may be required. (GT Store visits, Competition Visits)

Giant Tiger is proud to offer a Total Rewards package designed to support your financial security, health, and career growth. This includes competitive compensation for all employees, as well as retirement savings support and comprehensive well-being benefits for our permanent team members.

Salary

$84,200.00 - $126,300.00

Short Term Incentive Plan

Bonus - Short-Term Incentive Plan, 15% Annual

Retirement Support

Bonus - Management Profit Sharing Plan (MPSP), 15% Annual

What Giant Tiger Offers:
Competitive Compensation: The salary range for this position is listed above. Giant Tiger will consider factors such as experience, skills and internal equity to ensure you are paid competitively.

Short Term Incentive Plan: This role includes an annual bonus opportunity based on the percentage of base salary listed above, with payout determined by company and individual performance.

Retirement Support: This role is eligible for company-funded retirement savings, with contributions made on your behalf. The specific retirement program and contribution level are noted above.

Health Benefits and Paid Time Off: Access to our flexible, cost-shared health and dental benefits (available on hire) and annual paid time off, including personal and vacation days, plus additional paid holiday time between Christmas and New Year’s.

Career Growth: Giant Tiger is committed to developing our people. We promote from within, and many of our leaders started right here. We provide the coaching, training, and support you need to build a long-term career. If you're looking for a place to grow and take on new challenges, you've found it.

Extra Giant Tiger Perks:
• Store Discount,
• Parental leave salary top-up,
• Recognition program that celebrates great work with monetary rewards and other perks,
• Safety first environment.

Location

2480 Walkley Road, Ottawa, Ontario, K1G 6A9

Job Requisition

JR134050

Giant Tiger is an equal opportunity employer and is committed to fair employment practices.

Giant Tiger will provide support and accommodation in its recruitment processes to all applicants. If you are invited to participate in an interview and have accommodation needs, please contact careers@gianttiger.com.

Giant Tiger does not sponsor work permits. Candidates must be legally authorized to work in Canada and maintain authorization for the duration of employment.

Apply About employer

More about this job

Responsibilities

Develop and manage Private Brand activation plans aligned with product priorities and the Go-to-Market blueprint. Coordinate internal engagement initiatives and monitor activation effectiveness through customer and store-level insights.

Requirements

Requires a post-secondary degree in Business, Marketing, or a related field and at least 5 years of experience in brand management or retail merchandising. Candidates must possess strong analytical skills and the ability to translate product attributes into clear brand messaging.

Skills

Brand management
Commercial planning
Product marketing
Retail merchandising
Customer insights
Brand messaging
Strategic planning
Analytical skills
Communication skills
Organizational skills
Consumer behaviour
Project management
Market analysis
Private brand strategy
Go-to-market strategy

Benefits

Retirement savings support
Health benefits
Dental benefits
Paid time off
Vacation days
Personal days
Store discount
Parental leave salary top-up
Recognition program
Short term incentive plan
Management profit sharing plan

Visa sponsorship

Not detected in the job text

Keywords

Private Brand
Brand Management
Retail
Marketing
Go-To-Market
Merchandising
Consumer Behaviour
Product Marketing
Commercial Planning
Customer Engagement
Data Analysis
Strategy
Team Tiger
Hard Discount
CPG
Value-focused
Activation Plans
Product Attributes
Market Insights
Sales Analysis

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