Manager, Marketing Campaign Analytics
- Toronto, ON, Canada
Hybrid
Full-time
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Job details
- Job type
- Full-time
- Workplace
- Hybrid
- Apply by
- Posting language
- English
- Posted
Original job description
Gigafest is hiring a Manager, Marketing Campaign Analytics.
Location: Toronto, Ontario
Work arrangement: Hybrid, 4 days a week onsite
Contract length: 12 months with potential for extension
Expected start date: ASAP (November 30, 2026)
⏰ **URGENT: Applications closing in 48 hours** - We move fast! This role fills quickly.
About the Opportunity:
Gigafest is seeking an experienced Manager to lead marketing campaign analytics for a leading banking organization. You'll translate complex data into actionable insights that drive customer growth, acquisition, engagement, and retention strategies. This is a high-impact role where your analytical expertise directly influences millions of customer touchpoints and multi-million-dollar marketing decisions.
You'll own the analytics roadmap across all major marketing initiatives - from audience segmentation and targeting to campaign measurement and ROI analysis. Your ability to bridge data-driven insights with strategic business priorities will be critical to success.
Key Responsibilities:
- Lead campaign analytics across acquisition, engagement, cross-sell, retention, and win-back initiatives
- Translate business and marketing priorities into analytical roadmaps and decision-ready recommendations
- Develop audience and targeting strategies using advanced segmentation and customer insights
- Evaluate campaign concepts, build business cases, and provide go/no-go recommendations with confidence
- Partner with cross-functional teams to improve decisioning and personalization strategies
- Design and maintain comprehensive campaign measurement frameworks and processes
- Apply test-and-learn methods to distinguish campaign impact and optimize performance
- Deliver recurring scorecards, dashboards, and executive-ready updates for leadership
- Identify trends in customer behavior and convert findings into strategic optimization actions
Must Haves:
- 5+ years of professional experience in campaign analytics or related analytical fields
- Demonstrated experience with campaign measurement and ROI analysis methodologies
- 3+ years of strong, hands-on experience with SQL and advanced data-analysis skills
- Proficiency in Python, R, SAS, Power BI, Tableau, or comparable analytical tools
- Proven ability to translate complex findings into clear, actionable recommendations
- Experience with large-scale marketing analytics and strategy
- Strong leadership and communication skills
- Ability to work hybrid, 4 days onsite in Toronto
Nice to Have:
- Recent experience in banking, financial services, or retail sectors
- Experience developing reusable data assets and self-service dashboards
- Familiarity with campaign decisioning platforms like Pega or TSYS
- Knowledge of marketing automation and customer data platforms
- Experience with statistical testing and experimentation methodologies
Rate: $49–$65/hr CAD
⏰ **APPLY NOW** - This role closes in 48 hours. Reach out to info@gigafest.ca or apply directly.
View the full job posting: https://gigafest.ca/#/jobs/marketing-analytics-manager-toronto-14247
More about this job
Responsibilities
Lead analytics for marketing campaigns across acquisition, engagement, cross-sell, retention, and win-back initiatives, translating business priorities into analytical roadmaps and actionable recommendations. Develop targeting and measurement frameworks, evaluate campaign performance and ROI, apply test-and-learn methods, and deliver dashboards and executive updates.
Requirements
Requires at least five years of campaign analytics or related experience, including demonstrated campaign measurement and ROI analysis, plus at least three years of hands-on SQL and advanced data analysis. Candidates should be proficient with analytical tools such as Python, R, SAS, Power BI, or Tableau, and able to communicate insights clearly; four days per week onsite in Toronto is required.
Skills
- Campaign Analytics
- Campaign Measurement
- ROI Analysis
- SQL
- Python
- R
- SAS
- Power BI
- Tableau
- Advanced Data Analysis
- Audience Segmentation
- Customer Targeting
- Marketing Analytics
- Statistical Testing
- Experimentation
- Leadership
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Data & Analytics
- Management & Leadership
- Finance & Accounting
Keywords
- Campaign Analytics
- Marketing Analytics
- SQL
- Python
- R
- SAS
- Power BI
- Tableau
- Campaign Measurement
- ROI Analysis
- Audience Segmentation
- Customer Targeting
- Customer Insights
- Personalization
- Campaign Decisioning
- Test-And-Learn
- Statistical Testing
- Experimentation
- Dashboards
- Scorecards
- Marketing Automation
- Customer Data Platforms
- Pega
- TSYS
- Banking
- Financial Services
- Retail
- Customer Acquisition
- Customer Retention
- Hybrid Work