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Gigafest Consulting

Manager, Marketing Campaign Analytics

Toronto, ON, Canada

Hybrid

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Workplace: Hybrid
Apply by: May 4, 2027
Posting language: English
Posted: Nov 5, 2026

Original job description

Gigafest is hiring a Manager, Marketing Campaign Analytics.

Location: Toronto, Ontario

Work arrangement: Hybrid, 4 days a week onsite

Contract length: 12 months with potential for extension

Expected start date: ASAP (November 30, 2026)

⏰ **URGENT: Applications closing in 48 hours** - We move fast! This role fills quickly.

About the Opportunity:

Gigafest is seeking an experienced Manager to lead marketing campaign analytics for a leading banking organization. You'll translate complex data into actionable insights that drive customer growth, acquisition, engagement, and retention strategies. This is a high-impact role where your analytical expertise directly influences millions of customer touchpoints and multi-million-dollar marketing decisions.

You'll own the analytics roadmap across all major marketing initiatives - from audience segmentation and targeting to campaign measurement and ROI analysis. Your ability to bridge data-driven insights with strategic business priorities will be critical to success.

Key Responsibilities:

Lead campaign analytics across acquisition, engagement, cross-sell, retention, and win-back initiatives

Translate business and marketing priorities into analytical roadmaps and decision-ready recommendations

Develop audience and targeting strategies using advanced segmentation and customer insights

Evaluate campaign concepts, build business cases, and provide go/no-go recommendations with confidence

Partner with cross-functional teams to improve decisioning and personalization strategies

Design and maintain comprehensive campaign measurement frameworks and processes

Apply test-and-learn methods to distinguish campaign impact and optimize performance

Deliver recurring scorecards, dashboards, and executive-ready updates for leadership

Identify trends in customer behavior and convert findings into strategic optimization actions

Must Haves:

5+ years of professional experience in campaign analytics or related analytical fields

Demonstrated experience with campaign measurement and ROI analysis methodologies

3+ years of strong, hands-on experience with SQL and advanced data-analysis skills

Proficiency in Python, R, SAS, Power BI, Tableau, or comparable analytical tools

Proven ability to translate complex findings into clear, actionable recommendations

Experience with large-scale marketing analytics and strategy

Strong leadership and communication skills

Ability to work hybrid, 4 days onsite in Toronto

Nice to Have:

Recent experience in banking, financial services, or retail sectors

Experience developing reusable data assets and self-service dashboards

Familiarity with campaign decisioning platforms like Pega or TSYS

Knowledge of marketing automation and customer data platforms

Experience with statistical testing and experimentation methodologies

Rate: $49–$65/hr CAD

⏰ **APPLY NOW** - This role closes in 48 hours. Reach out to info@gigafest.ca or apply directly.

View the full job posting: https://gigafest.ca/#/jobs/marketing-analytics-manager-toronto-14247

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More about this job

Responsibilities

Lead analytics for marketing campaigns across acquisition, engagement, cross-sell, retention, and win-back initiatives, translating business priorities into analytical roadmaps and actionable recommendations. Develop targeting and measurement frameworks, evaluate campaign performance and ROI, apply test-and-learn methods, and deliver dashboards and executive updates.

Requirements

Requires at least five years of campaign analytics or related experience, including demonstrated campaign measurement and ROI analysis, plus at least three years of hands-on SQL and advanced data analysis. Candidates should be proficient with analytical tools such as Python, R, SAS, Power BI, or Tableau, and able to communicate insights clearly; four days per week onsite in Toronto is required.

Skills

Campaign Analytics
Campaign Measurement
ROI Analysis
SQL
Python
R
SAS
Power BI
Tableau
Advanced Data Analysis
Audience Segmentation
Customer Targeting
Marketing Analytics
Statistical Testing
Experimentation
Leadership

Visa sponsorship

Not detected in the job text

Keywords

Campaign Analytics
Marketing Analytics
SQL
Python
R
SAS
Power BI
Tableau
Campaign Measurement
ROI Analysis
Audience Segmentation
Customer Targeting
Customer Insights
Personalization
Campaign Decisioning
Test-And-Learn
Statistical Testing
Experimentation
Dashboards
Scorecards
Marketing Automation
Customer Data Platforms
Pega
TSYS
Banking
Financial Services
Retail
Customer Acquisition
Customer Retention
Hybrid Work

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