Job Overview
The Category Insights Manager leverages syndicated data, customer data, and third party research to uncover growth opportunities and drive strategic business decisions. This role serves as a key partner to Marketing, Sales, and cross-functional teams by translating POS, shopper, and market insights into actionable recommendations that support Give & Go's growth objectives and competitive advantage.
Key Responsibilities
- Partner with Category Marketing, Customer Marketing (Frozen & Kits), Sales, and other key stakeholders to transform insights into strategies, business solutions, and growth opportunities.
- Monitor market conditions, competitive activity, and industry trends to identify opportunities and risks impacting Give & Go's business.
- Provide forward-looking consumer and shopper insights to help anticipate market shifts and emerging trends.
- Ensure business and brand strategies are grounded in a thorough understanding of consumers, retailers, and category dynamics.
- Develop customized category insight presentations to support retailer line reviews, category reviews, and strategic customer engagements.
- Design and deliver tools, reports, and communication vehicles that enhance organizational learning, innovation, and fact-based decision making.
- Champion the use of insights across the organization by promoting data-driven thinking and best practices.
- Coach and support team members and business partners in the use of research methodologies, analytical tools, and discovery processes that address key business questions.
- Demonstrate Give & Go's Leadership Competencies by fostering a positive, inclusive, and high-performing culture, while supporting company people processes and leadership expectations.
Recipe for Success
- Bachelor's degree in Business, Marketing, Market Research or a related discipline.
- Minimum 5 years of experience in market research, consumer insights, category management, analytics, or a related field.
- Strong analytical skills with expertise in market research, consumer behavior, category analysis, and trend identification.
- Advanced proficiency with syndicated and retailer data sources, including Circana, NielsenIQ (NIQ), 84.51°, and Scintilla.
- Proven ability to distill complex data and research findings into clear, compelling, and actionable business recommendations.
- Experience collaborating with cross-functional teams and stakeholders across multiple locations.
- Excellent communication, presentation, storytelling, problem-solving, and critical-thinking skills.
- Advanced proficiency with Microsoft Office applications, particularly Excel and PowerPoint. Power BI experience preferred.
- Self-motivated with the ability to work independently while effectively contributing in a collaborative team environment.
What We Can Offer
- As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Respect, Direct Communication, Quality, Accountability and Safety are pervasive themes in our workplace.
- Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged.
