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Added 7 mins ago
JI
Assistant Store Manager - Back-end Ops
J.D. Irving, Limited
PE · Summerside, PE
- Full-time
As an Assistant Store Manager – Back‑End Operations, you will play a critical leadership role in ensuring these business lines are supported through safe, efficient, and accurate…
Added 21 mins ago
TS
Dispatcher
The Seaboard Transport Group
Dartmouth, NS
- Full-time
Benefits: Health & Dental and RRSP Employer Matching Program
Added 21 mins ago
NS
Occupational Therapy Assistant - Rehabilitation & Supportive Care
Nova Scotia Health Authority
Halifax, NS
- Full-time
Reporting to the Program Manager and under the supervision of an Occupational Therapist, the Occupational Therapy Assistant (OTA) completes therapeutic and technical support duties in the…
Added 21 mins ago
IMIT Business Analyst - HIM Coding Classification & Terminology Standards
Nova Scotia Health and IWK Health
All Locations, Nova
The HIM BA will report directly to the Provincial Manager and may take direction from an Operations Manager. The HIM BA provides subject matter expertise for the IMIT Clinical…
Added 21 mins ago
Occupational Therapy Assistant - Rehabilitation & Supportive Care
Nova Scotia Health and IWK Health
Halifax, NS
Reporting to the Program Manager and under the supervision of an Occupational Therapist, the Occupational Therapy Assistant (OTA) completes therapeutic and technical support duties in the…
Added 37 mins ago
National Accounts Manager
ASSA ABLOY
London, ON · Mississauga, ON
Dock Products Canada is seeking an experienced and results-driven National Accounts Manager to develop, manage, and grow strategic customer relationships across Canada.
Added 1 hour ago
Manager Audit Operations
IATA
Montreal, QC
The IATA Operational Safety Audit (IOSA) program office is
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Program Implementation Manager
Teqfocus
Markham, ON
- Full-time
…Coordinate cross-functional stakeholders to move solutions from delivery into sustainable business-as-usual…
Added 1 hour ago
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Electrical Manager
GagaMuller
Regina, SK
- Full-time
We are looking for an experienced Electrical Manager to join GagaMuller on a hyperscale data centre project. Acting as the owner’s representative, you will provide client-side leadership…
Added 1 hour ago
G
Mechanical Manager
GagaMuller
Regina, SK
- Full-time
We are looking for an experienced Mechanical Manager to join GagaMuller on a hyperscale data centre project. Acting as the owner’s representative, you will provide client-side leadership…
Added 2 hours ago
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Home Care Resource Coordinator
Interlake-Eastern Regional Health Authority
Lac du Bonnet, MB
- Full-time
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Added 2 hours ago
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Manager Health Services, OR/Endo/Ortho
Interlake-Eastern Regional Health Authority
Selkirk, MB
- Full-time
Under the direction of the Director Health Services or designate, the Manager Health Services oversees and manages inter-disciplinary team(s) consisting of staff who provide direct care to…
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Relational Therapist
Interlake-Eastern Regional Health Authority
Selkirk, MB
- Full-time
…management team in promoting and maintaining excellence in the delivery of relevant, evidence-based relational therapy interventions within the mental health and addictions program. The…
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Relational Therapist
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Gimli, MB
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…management team in promoting and maintaining excellence in the delivery of relevant, evidence-based relational therapy interventions within the mental health and addictions program. The…
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Manager, Asset Protection & Safety, Global Fulfillment | Brampton, Ontario
lululemon
Brampton, ON
- Full-time
The Manager, Health & Safety, Brampton owns the day to day execution of health and safety across the Brampton campus. This role is the safety authority at the campus, delivering the…
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Network and Systems Specialist
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AB · Edmonton, AB
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Reporting to the Manager Children’s Operations, the Children’s Services Program Supervisor is responsible for the delivery and administration of the Niagara Region’s Licensed Home Child…
Added 4 hours ago
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Project Manager
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Montréal-Est, QC · Montreal East, Quebec
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Manager, Digital Solutions
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- Full-time
The Manager, Digital Solutions, is responsible for the delivery and ongoing management of the City’s enterprise applications, digital solutions, and data and information management…
Added 5 hours ago
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Human Resources Generalist
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…responsibilities within the team to ensure timely and consistent delivery of Human Resources…
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Go Auto

Team Lead, Lifecycle Marketing Automations Projects (Go Auto Corporate - Mayfield)

AB, Canada
16830 107 Ave, Edmonton, AB, T5P 4C3, Canada

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Job details

Apply by: Oct 9, 2027
Posting language: English
Posted: Oct 9, 2026

Original job description

Team Lead, Lifecycle Marketing Automation Projects

Are you an experienced project manager who can turn complex marketing, data, and technology initiatives into successful outcomes? If you’re organized, confident managing competing priorities, and skilled at bringing teams together, Go Auto has an exciting opportunity for you.

Reporting to the Manager of Database Marketing & Automations, you will lead cross-functional projects from planning through launch. Working with marketing, creative, data, technology, and business teams, you will manage timelines, resources, priorities, and stakeholder communications to ensure projects are delivered successfully.

Experience with CRM, database marketing, and automation platforms such as Iterable, Klaviyo, Marketo, or Braze will help you identify risks, solve challenges, and deliver effective solutions.

Your Responsibilities:

Project Leadership: Lead database marketing, CRM, and automation initiatives from discovery and planning through implementation, launch, and post-project review.
Planning & Delivery: Define project scope, objectives, requirements, milestones, timelines, resource needs, dependencies, and success measures; maintain clear project documentation and drive work to completion.
Stakeholder Management: Build trusted relationships across marketing, creative, data, technology, operations, vendors, and business leadership. Facilitate decisions, clarify ownership, and provide concise updates tailored to each audience.
Risk & Issue Management: Identify risks, constraints, and competing priorities early; develop mitigation plans, manage change, resolve roadblocks, and escalate appropriately when decisions are required.
Requirements & Quality: Translate business needs into clear, actionable requirements and acceptance criteria. Coordinate reviews, testing, approvals, launch readiness, and handoffs to ensure solutions are accurate, compliant, and sustainable.
Content Proofing & Quality Assurance: Proofreading and quality assurance of copy, emails, customer journeys, and related campaign assets, ensuring content, links, personalization, segmentation, formatting, and end-to-end experiences are accurate before launch.
Marketing Automation Projects: Guide projects involving automated customer journeys, audience segmentation, data integrations, campaign operations, database health, and process automation across Email, SMS, Push, and In-App channels.
Governance & Process Improvement: Establish practical project standards, intake processes, status reporting, decision logs, and repeatable workflows that improve visibility, accountability, efficiency, and scalability.
Measurement & Continuous Improvement: Partner with subject matter experts to define performance measures, review outcomes, capture lessons learned and recommend improvements based on data and business impact.

What You Bring:

Education: Bachelor’s degree in business, Marketing, Project Management, Technology, or a related field, or an equivalent combination of education and practical experience.
Experience: 5+ years of progressive experience managing cross-functional projects, ideally within database marketing, CRM, marketing automation, digital marketing, or a technology-enabled business environment.
Project Management Expertise: Demonstrated ability to manage multiple complex initiatives with clear scope, schedules, dependencies, budgets or resource constraints, risks, decisions, and executive-ready reporting.
Domain Knowledge: Working knowledge of marketing automation platforms such as Iterable, Klaviyo, Marketo, or Braze; CRM systems; customer data and segmentation; digital campaign workflows; and data quality or compliance considerations.
Technical Fluency: Comfortable partnering with technical and analytical teams and working with tools such as Excel, PowerPoint, Outlook, project management platforms, Google Analytics, or Power BI. Familiarity with HTML, JSON, APIs, or SQL is an asset.
Judgment & Maturity: Sound judgment, professionalism, and composure when navigating ambiguity, sensitive information, shifting priorities, and difficult trade-offs. You take ownership, follow through on commitments, and know when to resolve an issue independently or escalate it.
Communication & Influence: Clear, confident written and verbal communication with the ability to facilitate productive discussions, challenge assumptions respectfully, align diverse stakeholders, and present recommendations to leaders.
Organization & Attention to Detail: A disciplined approach to planning, documentation, follow-up, quality control, and prioritization, combined with the flexibility to adapt as business needs evolve.

The Perks:

Extra Vacation: 3 weeks, then an additional week after 5 and 10 years with Go Auto
Health Benefits: Health care and dental (80% - 100%), plus a health spending account
Employee Investment Program: It guarantees you at least a 10% return every year.
Employee Savings: An employee purchase program for all Go Auto vehicles and between 15-30% savings on car insurance.
Growth Opportunities: Upward mobility through Go Auto’s many business operations.
In-House Lunch Program: Food made by in-house red seal chefs, delivered to you daily (Edmonton ONLY).

About Go Auto

Go Auto is one of Canada’s largest automotive retail groups, with 70+ dealerships across Canada and the U.S., spanning 26 new-vehicle brands. We offer best-in-class benefits, vacation time, and advancement opportunities, all within a fast-paced, community-focused work environment. This is an in-office job, based in Edmonton, Alberta.

We’re excited to meet you! Come show us what you can do.

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More about this job

Responsibilities

Lead cross-functional database marketing, CRM, and automation projects from discovery through implementation and post-project review. Manage project scope, timelines, resources, and stakeholder communications to ensure successful delivery of marketing initiatives.

Requirements

Requires a bachelor's degree in a relevant field and 5+ years of progressive experience in project management within marketing or technology environments. Candidates must possess strong knowledge of marketing automation platforms and the ability to manage complex initiatives with competing priorities.

Skills

Project management
Lifecycle marketing
Marketing automation
CRM
Database marketing
Stakeholder management
Risk management
Quality assurance
Data integration
Audience segmentation
Process improvement
Technical fluency
Communication
Strategic planning
Cross-functional leadership

Benefits

Extra vacation
Health benefits
Dental benefits
Health spending account
Employee investment program
Employee savings
Growth opportunities
In-house lunch program

Visa sponsorship

Not detected in the job text

Keywords

Project management
Lifecycle marketing
Marketing automation
CRM
Database marketing
Iterable
Klaviyo
Marketo
Braze
Data integration
Audience segmentation
Email marketing
SMS marketing
Push notifications
In-app messaging
Excel
PowerPoint
Google Analytics
Power BI
HTML
JSON
APIs
SQL
Quality assurance
Process automation
Stakeholder management
Risk management
Digital marketing
Project documentation
Governance

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