Senior Manager, Brand & Integrated Marketing

Join one of Canada’s fastest-growing companies and be part of something extraordinary – welcome to goeasy! At goeasy, our people and culture are at the heart of everything we do, and we’re proud to be recognized for it. We’ve earned prestigious accolades such as Waterstone Canada’s Most Admired Corporate Cultures, Canada’s Top Growing Companies, and the TSX30, highlighting us as one of the top performers on the TSX. We’re also honoured to be named a Greater Toronto Top Employer and recognized by Great Place to Work® as having the Best Workplaces for Women & Most Trusted Executive Teams, and included on TIME Magazine’s 2025 list of Canada’s Best Companies.  These honours reflect our commitment to fostering an inclusive, high-performance culture where talent thrives and innovation drives us forward.

As one of Canada’s leading alternative consumer lenders, we’re passionate about helping everyday Canadians create a brighter future. Our vision is to provide a path to a better tomorrow, today. We offer a full range of products, including non-prime leasing, unsecured and secured loans, and point-of-sale financing through easyhome, easyfinancial, and LendCare.

If you're seeking an exciting, high-growth environment where your contributions truly matter, we want to hear from you! Join us, and together, let's create a future of financial empowerment.

The Senior Manager, Brand & Integrated Marketing will lead the evolution and activation of our brand strategy, ensuring our brands are distinctive, relevant, and consistently expressed across the customer journey. Leading the Brand & Creative Centre of Excellence, this role will establish the standards, governance, tools, and capabilities required to bring our brands to life across key touchpoints, while driving integrated marketing strategies and campaigns that connect brand, customer, and business objectives across channels and experiences.

Working closely with partners across Marketing, Product, Customer Experience, Analytics, Operations, Legal, and Compliance, this leader will translate business priorities into compelling customer propositions, creative platforms, and coordinated go-to-market plans. A natural collaborator, they will bring stakeholders together, build alignment, and drive initiatives from strategy through execution.

The role will also own brand health and marketing effectiveness measurement, leveraging customer, market, and performance insights to strengthen brand equity, optimize marketing investments, and demonstrate business impact. This is a great leadership opportunity for a strategic brand builder who combines creativity, commercial acumen, analytical thinking, and the ability to influence across a complex organization.

What will you be doing?

• Brand Strategy & Stewardship:
• Lead the development and execution of brand strategy, positioning, architecture, identity, and voice.
• Translate customer, market, competitive, and business insights into clear brand priorities and growth opportunities.
• Champion a distinctive and consistent expression of the brand across campaigns, products, digital experiences, customer communications, retail environments, partnerships, and internal touchpoints.
• Act as a trusted advisor on brand strategy across the organization.
• Brand & Creative Centre of Excellence:
• Lead the Brand and Creative Centre of Excellence, establishing standards for brand identity, creative quality, messaging, and campaign development.
• Develop brand governance frameworks, tools, playbooks, and processes that enable consistent and efficient execution.
• Drive creative excellence through strong briefing, review, and feedback practices.
• Lead agency and creative partnerships while championing innovative technologies and AI-enabled solutions.
• Raise the quality and effectiveness of creative work by connecting customer insight, creative strategy, channel requirements, and performance data.
• Integrated Marketing Strategy & Campaigns:
• Develop integrated marketing strategies that connect brand, product, acquisition, lifecycle, digital, social, content, and customer experience.
• Lead the end-to-end development of major integrated campaigns, from business objective, audience insight, proposition, creative platform, and channel strategy through execution, optimization, and post-campaign evaluation.
• Establish clear objectives, audience priorities, roles, timelines, budgets, dependencies, decision rights, and measures of success for each major initiative.
• Partner with business and channel leaders to deliver cohesive customer experiences and measurable business outcomes.
• Balance long-term brand building with near-term commercial objectives through disciplined planning and prioritization.
• Brand Health, Insights & Effectiveness:
• Own the brand health framework, measurement strategy, and executive reporting.
• Monitor measures such as awareness, familiarity, consideration, preference, trust, relevance, differentiation, customer perceptions, and other indicators selected through the company’s measurement framework.
• Integrate brand, customer, market, campaign, and business performance insights to guide decision-making.
• Translate insights into recommendations that strengthen brand performance and marketing effectiveness.
• Identify emerging customer, competitive, and market opportunities that influence strategy.
• Partner with Analytics, Finance, Customer Experience, Product, and agency teams to strengthen measurement methodology and improve confidence in marketing decisions.
• Business and financial leadership:
• Translate enterprise and marketing objectives into integrated plans with clear priorities, accountabilities, resource requirements, budgets, and measurable KPIs.
• Lead budget planning for the assigned portfolio and manage investment against strategic priorities, expected impact, and actual results.
• Develop recommendations and business cases for brand, creative, research, agency, technology, and capability investments.
• Make disciplined trade-offs across brand impact, commercial return, customer experience, speed, quality, cost, operational feasibility, compliance, and risk.
• Establish operating rhythms that keep priorities, decisions, resources, performance, and risks visible to Marketing leadership and key partners.
• Take accountability for outcomes, intervene early when performance is off track, and adjust strategies when evidence indicates a different approach is required.
• Leadership & Cross-Functional Collaboration:
• Build trusted relationships and alignment across functions and stakeholder groups.
• Communicate strategies, recommendations, and results with clarity and influence.
• Lead, coach, and develop team members while fostering a high-performance and learning-oriented culture.
• Represent the Brand & Integrated Marketing function with senior leaders, agency partners, and external stakeholders.
  

What experience do you have?

• 7+ years of progressive experience in brand management, integrated marketing, marketing strategy, or a related discipline, with experience leading high-impact brand and marketing initiatives.
• Proven success developing and executing brand strategies, integrated marketing campaigns, and customer-centric initiatives that drive business growth.
• Strong understanding of brand strategy, customer experience, and business performance, with the ability to leverage consumer insights, market research, and data to inform decisions and optimize results.
• Deep experience in creative development, agency management, and brand governance.
• Strong commercial acumen, analytical thinking, and problem-solving skills, with the ability to translate complex challenges into clear priorities and actionable plans.
• Exceptional communication, storytelling, and stakeholder management skills, with a demonstrated ability to influence senior leaders and build alignment across cross-functional teams.
• Proven experience leading complex initiatives from strategy through execution in a fast-paced, evolving environment.
• Strong people leadership experience with a track record of building, developing, and leading high-performing teams while fostering a culture of accountability, collaboration, and continuous improvement.
• Post-secondary education in Marketing, Business, Communications, or a related field; MBA or related advanced education is considered an asset.
  
  

We offer a Flexible Work Program that provides you the ability to work three days onsite per week, from our Mississauga and Toronto office.

Internal Applicants: please apply through the link and provide written endorsement from your current manager.

$132,250.00 – $155,250.00 CAD (includes base salary and bonus)

We’re committed to attracting and rewarding top talent. Our compensation ranges are thoughtfully designed to reflect market competitiveness, internal equity, and the experience and impact each candidate brings to the role.

At goeasy, we believe transparency fosters trust - and that rewarding performance with fair, competitive pay and meaningful growth opportunities is key to our success.

Should your total compensation expectations fall above the posted range, we still encourage you to apply. If selected for an interview, you’ll have the opportunity to discuss this with our recruitment team, as there may be flexibility based on your background and overall fit. Total compensation includes base salary and bonus.

This posting is for an existing vacancy within our team.

Why should you work for goeasy?

Financial Benefits

In keeping with our mission to create better tomorrows for our employees, each year goeasy commits to continuously enhancing its total rewards. Here are some of the perks we offer:

• RRSP matching and Employee Share Purchase Plan programs.
• Annual bonus that rewards your hard work and dedication.
• Employee discounts on furniture, electronics, and appliances.
• MAT & PAT leave top-up.
• Expand your financial knowledge through engaging Financial Literacy Learning opportunities.
  
  

Health And Lifestyle

• Enjoy company-paid volunteer days to give back to the community.
• Access 24/7 healthcare with Virtual Doctor Appointments.
• Personalize your benefits with a flexible modular benefits package.
• Stay fit and energized with exclusive access to our on-site private gym at our head office.
  
  

Employee Perks

• Fuel your growth with the Tuition Assistance Program.
• Double the impact of your generosity with Company Matched Charitable Donations.
• Internal development training programs and platforms including job-specific training, career coaching, leadership excellence, mentorship, and many others.
• Enjoy a state-of-the-art office space with perks like a games room, a healthy snack program, a fitness studio, free gated parking, and more!
  
  

Diversity, Inclusion, And Equal Opportunity Employment

At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. goeasy is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. As an equal opportunity employer, we are committed to providing accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process. Please let the talent acquisition team know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs. 

Additional Information

All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. We thank all interested applicants; however, we will only be contacting those for interview who possess the skills and qualifications outlined above.