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Added 5 hours ago
IR
Intake Coordinator
IME RESOURCES LLC
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- $21 to $25 CAD / hour
- Full-time
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Added 12 hours ago
PL
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Added 15 hours ago
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GoodWork.ca

Sales Manager, Hospitality and Events

Toronto, ON, Canada
Greater Toronto Area, Canada, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Nov 22, 2026
Experience: 5+ years of experience in event management, with a strong focus on venue sales.
Posting language: English
Posted: Oct 23, 2026

Original job description

Event management, hospitality, event planning

Position: Sales Manager

Organization: Evergreen

Location: Toronto ON (on-site at Evergreen Brick Works at least 3 days a week, with some evening and weekend work a possibility)

Evergreen is seeking a Sales Manager to join our team.

We are a national non-profit transforming public spaces in our cities for the health of people and our planet. With over 30 years of championing urban sustainability, we see the potential of our cities to solve some of the biggest issues facing our time and believe that our public spaces are the key to unlocking it. We see beyond the spaces that exist today and imagine them transformed into places where people and nature thrive.

The Evergreen Brick Works site, where our head office is located, is built on the sovereign territory and waterways of the Haudenosaunee, Wendat, and Anishinaabe Nations. These nations continue to be the original governments, continuing leaders and decision makers that govern these lands. The territory is governed by Treaty 13 signed by the Mississaugas of the Credit. Treaties remind everyone of our mutual responsibilities to these Nations and the many First Nations, Métis, and Inuit who call this land home. 

Why Evergreen?

In staff engagement surveys, Evergreen employees consistently report that their colleagues are one of the best things about working here. What else is in it for you?

A reduced work week (4.5 days) for all full-time staff.
Flexible workdays that align with your life needs and role responsibilities.
Paid vacation, 3 paid personal days (Evergreen Days), and a paid day off on your birthday.
Employer-paid extended health care and dental benefits, including a Health Care Spending Account and access to mental health resources.
Employee Resource Groups (ERGs) that support staff who are Indigenous, racialized, or 2SLGBTQ+, as well as ERGs for allyship learning, and to support caregivers of all kinds.
Active workplace committees, including Health & Safety, IDEA, and Employee Engagement.
Access to informal and formal skills development and resume building opportunities.
A beautiful head office location surrounded by nature at Evergreen Brick Works, with a free shuttle bus from Broadview Station.

Key Accountabilities

The Sales Manager is an experienced hospitality and events professional responsible for developing and executing creative sales strategies for Evergreen Brick Works event spaces, services and beverage sales. Experienced in both corporate and social events, the Sales Manager has exceptional customer service skills, a passion for events, and a proven sales record. The Sales Manager shares Evergreen’s strong focus on standards of excellence and professionalism, and is enthusiastic about promoting the unique offerings of Evergreen Brick Work event spaces. As a key member of the Hospitality & Events team, the Sales Manager works closely others within the team and across the organization to ensure a seamless journey from client intake to event execution. 

A Day-in-the-life Of This Role Might Include

Developing new and enhancing existing sales and business strategies to increase revenue. 
Working across departments to help define, implement, measure and improve the end-to-end service standards as they apply to clients, internal partners and suppliers.
Helping develop enhanced sales and administrative protocols, systems, calendars and databases to improve coordination and information sharing.
Acting as the primary point of contact for new sales inquiries, managing lead intake, CRM documentation, and timely follow-up using appropriate sales collateral and communication templates.
Supporting the achievement of revenue and profitability targets by contributing to budgeting and forecasting processes, making sound financial decisions during negotiations.
Preparing estimates and negotiating agreements in accordance with products and pricing policies.
Working creatively with clients and the rest of the team to help ensure desired event outcomes. 
Supporting marketing and business development initiatives by creating and enhancing sales and promotional materials, contributing content across digital and on-site channels.
Representing Evergreen at industry and client events, as needed.
Providing leadership and training on Evergreen’s hospitality vision, including protocols, guidelines and event procedures.
Building and maintaining relationships with existing and prospective clients, and event and beverage suppliers.
Overseeing on-site beverage sales program, including inventory control and compliance with related legislation and regulations.
Coordinating with Finance department to ensure accurate financial monitoring, controlling and reporting.
Working collaboratively with Development department for partnership and promotional opportunities.
Mentoring teammates and taking an active role in their professional development.

What You’ll Bring

Success in this role will be supported by the following target qualifications and core competencies:

5+ years of experience in event management, with a strong focus on venue sales.
A post-secondary diploma or certificate in hospitality or event planning management, or equivalent work experience.
Proven success in revenue generation, contract negotiation, and client relationship management.
Demonstrated ability to manage client and vendor relationships.
Strong understanding of the earned revenue model and its role in advancing charitable missions.
Excellent sales, negotiation, and presentation skills, with demonstrated ability to align client needs with organizational values and offerings.
Skilled communicator and negotiator with excellent organizational and interpersonal abilities.
Experience leading or mentoring staff and fostering positive, collaborative work environments.

You Might Have The Following Assets

Working knowledge of Salesforce and Caterease.

Aren’t sure if you check every requirement on this list? That’s ok! We are still interested in hearing from you. We’d love to learn more about how your unique experience might make you a great addition to Evergreen.

Still Interested? Here are some other things you should know!

This is a full-time, salaried role for a new position.
The target hire rate for this role is $75,000 - $82,000.
The paid vacation allocation for this role is 15 days.
This role is supervised by Director, Events & Public Programming.
This role supervises the Sales Coordinator.
While Evergreen is a hybrid organization, regular presence on site at Evergreen Brick Works will be required for success in this role, and the preference is for a Toronto-based candidate.
The successful applicant should expect to be on site at Evergreen Brick Works at least 3 days a week, with some evening and weekend work a possibility.
Work environment is a collaborative office space (open concept).
Some lifting and long periods of standing from time to time.

Our Recruitment Process

Interested applicants should submit their candidacy by November 9, 2026 through our career page. Please limit your resume to three pages. Please also include a cover letter to introduce yourself and to give us further context on your job history and skills you’d like to highlight. Candidates selected for an interview will be contacted directly by a member of our People & Culture team.

There will be at least one in-person interview for this role.
We are committed to ensuring that all applicants are notified when the role has been filled so that you aren’t left wondering about the position.

We’re always learning, so please reach out at any stage of the application process if you require support or adaptations. Evergreen is committed to fostering an inclusive and accessible work environment. We are an equal opportunity employer and welcome applications from all qualified individuals. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code, Evergreen will provide accommodations throughout the recruitment cycle to applicants who request them.

Evergreen uses a people-focused approach to evaluating applicants. We do not utilize artificial intelligence during the recruitment process.

Please mention you saw this at GoodWork.ca.

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More about this job

Responsibilities

Develop and execute sales strategies for event spaces, services, and beverage sales, managing inquiries, client relationships, estimates, negotiations, and revenue targets. Coordinate service standards and financial reporting across teams, support marketing and partnerships, oversee beverage sales compliance, and mentor the Sales Coordinator.

Requirements

Candidates should have at least five years of event management experience with a strong focus on venue sales, plus a post-secondary hospitality or event-planning credential or equivalent experience. They should demonstrate success in revenue generation, negotiation, client and vendor relationships, communication, organization, and staff leadership; Salesforce and Caterease knowledge are assets.

Skills

Venue Sales
Event Management
Revenue Generation
Contract Negotiation
Vendor Relationship Management
Sales Strategy
Customer Service
Budgeting and Forecasting
Presentation Skills
Communication
Organization
Staff Leadership and Mentoring
Inventory Control
Financial Reporting
Marketing and Business Development

Benefits

Reduced Work Week
Flexible Workdays
Paid Vacation
Paid Personal Days
Paid Birthday Leave
Extended Health Care
Dental Benefits
Health Care Spending Account
Mental Health Resources
Employee Resource Groups
Skills Development Opportunities
Free Shuttle Bus

Visa sponsorship

Not detected in the job text

Keywords

Hospitality
Event Management
Event Planning
Venue Sales
Corporate Events
Social Events
Revenue Generation
Sales Strategy
Lead Management
Salesforce
Caterease
Contract Negotiation
Vendor Management
Budgeting
Forecasting
Sales Collateral
Marketing
Business Development
Beverage Sales
Inventory Control
Regulatory Compliance
Financial Monitoring
Financial Reporting
Partnerships
Staff Training
Mentoring
Earned Revenue Model

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