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Added 6 mins ago
IS
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BC
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Gordon Food Service

District Sales Representative

Lethbridge, AB, Canada

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Experience: High School Diploma (or equivalent) plus at least 3 Years Sales or Business experience
Posting language: English
Posted: Oct 13, 2026

Original job description

Welcome to Gordon Food Service! We are excited that you are thinking about opportunities with us, and we have an amazing story to share. Here's a quick glance of who we are and the impact you could have on the food service industry. There's a seat at our table for you...

What We Offer:

Medical, Dental, Prescription Drug, and EFAP Benefits after 30 days of employment
FULL flex benefits program
Company matching RRSP
Family culture
Advancement opportunities
Profit Sharing
128 year, family owned and operated company history

Position Summary:

Facilitate order and delivery interaction between food service customers and Gordon Food Service. Seeks growth opportunities in existing customers and brings new customers to Gordon Food Service. Represent Gordon Food Service products and services for assigned territory and manages customer business relationships. The successful candidate must reside within a 50 km radius of Lethbridge or in the Crowsnest Pass area.

Essential Functions:

Manage customer orders
Acquire new customers
Penetrate existing accounts
Minimize lost business
Acts as a foodservice consultant who works as an advocate for their IFS customers helping them achieve their goals through the design and implementation of foodservice systems and GFS Value add solutions
Educates customers about products, prices, availability.
Utilizes CRM to review and analyze current opportunities, prospects, keep account files updated and accurate
Collects all customers balances owing as per company policy
Troubleshoots any problems that occur during the order process (Example - Out of stock or short shipped products)
Develop and maintain customer relationships
Manage customer accounts receivables within guidelines
Perform effective route management
Effective execution of the Selling Cycle
Possesses strong negotiation skills (You decide on what one is better ) Develop negotiations strategy
Develop pricing strategies
Leverage resources to increase route growth
Deliver effective presentations
Conduct customer business reviews
Maintain knowledge of segment through industry magazines and local culinary organizations
Demonstrate and deliver understanding of Foodservice Industry and operations
Understand areas of customer focus, including Sales Building, Staffing, Profitability, and Compliance
Demonstrate effective sampling
Explain key features and benefits of Gordon Food Service products
Understand and leverage the advantages of Gordon Food Service branded products
Explain Value Added concepts to customers
Performs other duties as assigned.

Knowledge / Skills / Abilities:

This position requires customer focus with comprehensive communication skills and the ability to express self verbally.
Must be a strategic thinker, inquisitive, innovative, and creative in order to build relationships, network, link resources and apply business practices.
Works effectively in teams and display integrity and honesty to participate and contribute to branch team efforts.
Must be goal driven, have good organizational and administration skills in order to self manage and develop discipline and be flexible and coachable.
Must be able to meet and exceed sales performance goals and execute good time and territory management.
Ability to adapt to frequent changes in program function or new applications

Equipment / Tools / Technology:

Laptop computer
Networked printer/copier/facsimile machine
Google Apps (Gmail, Calendar, Docs, Drive, Sites, Groups)
GFS order entry software

Education & Minimum Experience Requirements

The successful candidate must reside within a 50 km radius of Lethbridge or in the Crowsnest Pass area.
High School Diploma (or equivalent) plus at least 3 Years Sales or Business experience
Degree in Business, Sales, Marketing or related preferred
Experience in food business practices and food preparation
Valid provincial driver’s license and Safe driving record per GFS policy is required
Culinary certification preferred

We thank all applicants for their interest, however only those selected for the next stage will be contacted. Gordon Food Service is an equal opportunity employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to any enumerated or analogous grounds of discrimination, including race, religious beliefs, colour, gender, gender identity, gender expression, physical disability, mental disability, age, ancestry, place of origin, marital status, source of income, family status, sexual orientation or status as a qualified individual with disability. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request to talentcanada@gfs.com and use the words “Accommodation Request” in your subject line.

Apply About employer

More about this job

Responsibilities

The District Sales Representative facilitates order and delivery interactions while managing customer relationships within an assigned territory. They are responsible for acquiring new customers, penetrating existing accounts, and acting as a foodservice consultant to help clients achieve their business goals.

Requirements

Candidates must reside within 50 km of Lethbridge or the Crowsnest Pass area and possess at least 3 years of sales or business experience. A high school diploma is required, while a degree in business, marketing, or culinary certification is preferred.

Skills

Sales
Negotiation
Account management
Territory management
Foodservice industry knowledge
Strategic thinking
Communication skills
CRM software
Route management
Business development
Presentation skills
Problem solving
Time management
Organizational skills

Benefits

Medical
Dental
Prescription drug
EFAP benefits
Flex benefits program
Company matching RRSP
Profit sharing

Visa sponsorship

Not detected in the job text

Keywords

Sales
Foodservice
CRM
Account management
Negotiation
Route management
Business development
Territory management
Customer service
Pricing strategy
Food preparation
Google Apps
Order entry
Profitability
Compliance
Culinary
B2B sales

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