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Associate Director
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- Full-time
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UO
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Vancouver, BC · UBCV | Brock Hall (BRCK)
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Gowling WLG

Experience Matter Intelligence Specialist

Ottawa, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 6, 2026
Experience: 5+ years of experience in business development, marketing, knowledge management, research, experience management in a legal, professional services or corporate environment.
Posting language: English
Posted: Nov 6, 2026

Original job description

ABOUT GOWLING WLG

At Gowling WLG, our commitment to excellence begins with our people. As an international law firm with offices in Canada, the U.K., Europe, the Middle East, and Asia, we’re proud to recruit and retain top talent who bring energy, insight, and a singular focus on delivering exceptional experiences – for our clients and each other.

We’re intentional about building a workplace that’s both high-performing and supportive, ensuring that everyone is empowered to do their best work and reach their full potential. Our culture is grounded in our shared values: Raise the Bar, Embrace Differences, and Thrive Together. These values shape how we collaborate, lead, and succeed – across teams, time zones, and career paths.

Whether you’re pursuing a role in law or business services, explore what’s possible and make your mark with Gowling WLG.

ROLE OVERVIEW

The Experience & Matter Intelligence Specialist is responsible for ensuring the Firm's deals, cases, and advisory work are systematically and strategically captured and catalogued. This includes maintaining a high-quality centralized repository of representative work that supports client, growth, and market-facing initiatives.

The position plays a key role in connecting the Firm's professionals and business teams, ensuring the Firm's evolving capabilities and experience are captured, understood, and leveraged to support client development, revenue generation, and brand positioning, including through proposals and industry recognition submissions.

As a member of the Business Development & Marketing team, this role requires a detail-oriented, business-minded and relationship-focused individual who excels at building rapport with diverse stakeholder groups. You will serve as a trusted resource to professionals and business teams, be a steward of the Firm's collective experience, and a key contributor to our profile-building and growth objectives.

This position can be based in any of our Ontario offices (Ottawa, Toronto, Hamilton, Waterloo) and requires hybrid attendance in the office.

KEY ACCOUNTIBILITIES

With guidance from the Manager, Market & Industry Recognition, and in close collaboration with members of the Business Development and Pursuits & Proposals team among others, you will support the development, delivery, and continuous improvement of the Firm's experience capture and matter intelligence program as follows:

Experience Capture & Data Management

Establish processes to support the timely and efficient capture and sharing of experience information throughout the matter lifecycle, including at matter close.
Proactively identify, collect, and validate matter information through direct engagement with key stakeholders and internal systems.
Maintain a reliable, centralized repository of representative experience, ensuring data is accurate, current, accessible, consistent, and aligned with established standards and frameworks, while also supporting the Firm’s strategy and priority focus.
Collaborate with IT, Innovation, Knowledge Management, and external vendors to enhance systems and tools supporting experience and matter intelligence management, including automation options.
Support data governance initiatives and continuous improvement efforts related to experience capture, maintenance, and usage.

Content Development & Activation

Draft clear, compelling, and confidentiality-compliant matter descriptions and experience summaries for use across multiple channels.
Adapt and tailor experience content for: pitch and proposal materials; RFP responses; lawyer biographies and practice descriptions; website content, social media, and external publications; awards, rankings, and league table submissions; internal awareness initiatives.
Identify opportunities to leverage and repurpose experience content across business development, marketing, and profile-raising initiatives.

Stakeholder Engagement & Coordination

Work closely with lawyers, practice groups, and BD & Marketing team members to foster a culture of proactive experience sharing and the timely submission of high-quality information.
Coordinate with Business Development, Marketing, Communications, Knowledge Management, and Innovation teams to ensure efficient workflows and alignment.
Serve as a go-to resource for experience-related requests and content needs across the Firm.

Awards, Rankings & Market Recognition Support

Provide curated experience data, matter summaries, and supporting content for directories, league tables, and award submissions.
Collaborate with Industry Recognition and Business Development teams to ensure submissions are supported by accurate, relevant, and compelling experience information.
Contribute to the development and maintenance of standardized content libraries, templates, and supporting materials for use across submissions.

Reporting & Insights

Respond to requests for targeted experience lists, deal sheets, and capability statements to support business development and leadership priorities.
Examine experience data to identify trends, strengths, growth opportunities, and insights that support go-to-market strategies and actively share opportunities for enhancement.
Track experience capture activity, data quality, and stakeholder engagement, identifying opportunities to improve adoption and effectiveness.
Identify and communicate emerging trends, opportunities, and other insights that support strategic planning and business development priorities.
Support monthly BD & Marketing dashboard reporting and annual planning as needed.

QUALIFICATIONS

Post-secondary degree in business, marketing, or a related field.
5+ years of experience in business development, marketing, knowledge management, research, experience management in a legal, professional services or corporate environment.
Exceptional written and verbal communication skills, with the ability to translate complex information into clear, compelling, and audience-appropriate content and storytelling.
Strong attention to detail and commitment to data accuracy, quality, and confidentiality.
Highly accountable and a proactive self-starter focused on delivering results and excellence.
Demonstrated ability to build trusted relationships and collaborate effectively with stakeholders, including through proactive outreach and follow-up.
Previous experience working with experience management, knowledge management, CRM, or other content management systems is a strong asset.
Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
Strong business acumen with a growth mindset, client service focus, and a demonstrated commitment to driving continuous improvement.
Proficiency in Microsoft 365 applications.

BENEFITS/PERKS

Gowling WLG’s total rewards program is designed to foster a culture where high performance and personal well-being go hand-in-hand. We support your career and life with:

100% employer-paid health, dental, and mental health coverage, plus an annual lifestyle spending allowance
Benefits coverage for Firm members and their dependents from day one!
15+ vacation days and hybrid work flexibility
Parental leave top-up for 26 weeks (after 12 months of full-time employment)
Group Retirement Savings Plan with employer match
Financial protection through short & long-term disability, life, accident & critical illness insurance
Employee & Family Assistance Program, guided CBT, and an internal network of 120+ trained Mental Health First Aid responders
Recognition awards, appreciation events, and a supportive, collaborative work culture
Perks and preferred pricing programs, referral bonuses and more

The starting range for this role is $70,000 to $90,000. Starting salary will be determined based on an applicant’s individual skills, competencies and unique qualifications. Gowling WLG employees have the potential to exceed this range based on tenure and performance.

This position is currently vacant and is open to both internal and external candidates. Gowling WLG is recruiting for this role to support ongoing firm needs and team operations.

This employer may use tools within our applicant tracking system that include artificial intelligence–supported features, such as automated candidate matching. These tools do not make hiring decisions; all screening, assessments, and selections are reviewed and completed by human recruiters and hiring managers.

Gowling WLG is dedicated to building a diverse and inclusive workplace. If you are in need of accommodation or support at any time during the recruitment process, please let us know.

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More about this job

Responsibilities

Manage the firm's centralized repository of representative matters by collecting, validating, and maintaining accurate, confidential experience data. Develop and adapt matter content for proposals, marketing, awards, rankings, and other business development needs, while coordinating with stakeholders and reporting insights on experience data and trends.

Requirements

A post-secondary degree in business, marketing, or a related field and at least five years of relevant experience in business development, marketing, knowledge management, research, or experience management are required. Candidates should have strong communication, organizational, relationship-building, data accuracy, and project management skills; experience with experience management, knowledge management, CRM, or content management systems is an asset, as is proficiency in Microsoft 365.

Skills

Experience Management
Matter Intelligence
Data Management
Content Development
Business Development
Marketing
Proposal Writing
Stakeholder Engagement
Relationship Building
Data Governance
Research and Analysis
Project Management
Written and Verbal Communication
Confidentiality
Microsoft 365
Continuous Improvement

Benefits

Employer-Paid Health Coverage
Dental Coverage
Mental Health Coverage
Lifestyle Spending Allowance
Benefits Coverage From Day One
Hybrid Work Flexibility
Parental Leave Top-Up
Group Retirement Savings Plan With Employer Match
Short- and Long-Term Disability Insurance
Life Insurance
Accident Insurance
Critical Illness Insurance
Employee and Family Assistance Program
Guided Cognitive Behavioral Therapy
Mental Health First Aid Support
Recognition Awards
Appreciation Events
Preferred Pricing Programs
Referral Bonuses

Visa sponsorship

Not detected in the job text

Keywords

Experience Capture
Matter Intelligence
Representative Work
Experience Management
Data Management
Data Governance
Content Management
Knowledge Management
Microsoft 365
Business Development
Marketing
Pursuits and Proposals
Request for Proposal Responses
Matter Summaries
Lawyer Biographies
Practice Descriptions
Awards Submissions
Rankings
League Tables
Data Quality
Confidentiality
Stakeholder Engagement
Reporting and Insights
Dashboard Reporting
Automation
Go-to-Market Strategies
Legal Services
Professional Services

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