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Added 14 hours ago
IE
Analyst, Business
IMAX Enhanced | Streaming & Consumer Technology
Mississauga, ON
- Full-time
IMAX is seeking a Business Analyst to bridge business functions, technology teams, data teams, project management, and senior leadership in defining and delivering technology-enabled…
Added 1 day ago
IE
Analyst, Business
IMAX Enhanced | Streaming & Consumer Technology
Mississauga, ON
- Full-time
IMAX is seeking a Business Analyst to bridge business functions, technology teams, data teams, project management, and senior leadership in defining and delivering technology-enabled…
Added 3 days ago
BP
Junior Information Management Analyst Co-op
BC Pensions
Victoria, BC
- Full-time
…We provide reliable technology operations, modern workplace enablement, information governance, records management, and advisory services that help employees work effectively and help the…
Added 3 days ago
MS
Senior Analyst/Associate, Investments and Financing
Marlin Spring Developments
Toronto, ON
- Full-time
The Baz Group of Companies is seeking a Senior Analyst / Associate, Investments & Financing to join our fast growing and dynamic team in our Toronto office. The role offers a unique…
Added 3 days ago
Analyst, Credit Risk Management
EQ Bank | Canada's Challenger Bank
Toronto, ON
The Analyst, Credit Risk Management is responsible for executing independent credit risk oversight through the analysis, monitoring, and reporting of single-family residential mortgage,…
Added 3 days ago
BUSINESS ANALYST 311
City of Toronto
Toronto, ON
Reporting to the Director, Service Design & Delivery, the Business Analyst 311 leads AI enablement for 311 Toronto and the Customer Experience Division (CXD). Using business analysis and…
Added 3 days ago
CO
BUSINESS ANALYST 311 #67734
City of Toronto
Toronto, ON
- Full-time
Reporting to the Director, Service Design & Delivery, the Business Analyst 311 leads AI enablement for 311 Toronto and the Customer Experience Division (CXD). Using business analysis and…
Added 4 days ago
KC
Senior Consultant, Microsoft Fabric Data Engineer, Data & AI
KPMG Canada
Calgary, AB
- Full-time
Work with engagement teams to translate business and analytics requirements into end‑to‑end data strategies, including ingestion, transformation, semantic modeling, and analytics enablement.
Added 4 days ago
L
Product Manager
Lazer
Remote, Canada
- Full-time
- Remote
Lazer is a world-class digital product studio composed of 180+ senior engineers and designers with backgrounds from companies like Apple, Google, Coinbase, and more. With our product…
Added 4 days ago
Policy and Governance Analyst
EY
Toronto, ON
Create digital learning and enablement experiences, including HTML-based content and user experiences informed by UI/UX principles.
Added 5 days ago
Data Analyst, Investment Data Architecture
Connor, Clark & Lunn Financial Group Ltd.
Toronto, ON
Interested in joining one of Canada’s top-performing asset managers? We are looking for a Data Analyst for an existing vacancy in our Investment Data Architecture (IDArch) team. Our team…
Added 5 days ago
Data Analyst, Investment Data Architecture
Connor, Clark & Lunn Financial Group Ltd.
Vancouver, BC
Interested in joining one of Canada’s top-performing asset managers? We are looking for a Data Analyst for an existing vacancy in our Investment Data Architecture (IDArch) team. Our team…
Added 5 days ago
OT
Senior Compliance Analyst, Artificial Intelligence
Ontario Teachers' Pension Plan
Toronto, ON
- Full-time
The Senior Compliance Analyst, Artificial Intelligence will support the Compliance function in managing AI and data related matters across Ontario Teachers' Pension Plan, contributing to…
Added 5 days ago
AS
Business Systems Analyst - Consultant
Apex Systems
Toronto, ON
- $46 to $51 USD / hour
- Full-time
We are seeking a highly technical Business Systems Analyst to support strategic initiatives within the Digital Banking organization, focused on Online Banking and Mobile Banking platforms.
Added 5 days ago
M
Senior Analyst, Digital Transformation & Automation
Medtronic
Brampton, ON · CAN-ON Brampton
- Full-time
The Senior Analyst, Digital Transformation & Automation builds practical digital and AI-enabled applications that improve how teams work and make decisions. This hands-on role develops…
Added 5 days ago
M
Senior Analyst, Digital Transformation & Automation
Medtronic
Brampton, ON
- Full-time
The Senior Analyst, Digital Transformation & Automation builds practical digital and AI-enabled applications that improve how teams work and make decisions. This hands-on role develops…
Added 5 days ago
KW
Sales Operations Analyst
Kore Wireless Canada Inc.
Canada
- $67,500 to $70,000 CAD / year
- Full-time
Reporting to the Senior Manager, Revenue Systems and Insights, the Sales Operations Analyst supports sales performance through effective process design, reporting, pipeline management, and…
Added 6 days ago
IF
Senior Analyst, Quantitative Data Science
iA Financial Group
Montreal, QC · Quebec, QC
- Full-time
The Senior Analyst, Quantitative Data science, plays a central role in developing and scaling analytical data products used across Investments. This role combines financial domain…
Added 6 days ago
AS
Tableau and Power BI SME
Apex Systems
Toronto, ON
- $63 to $68 USD / hour
- Contract
Apex Systems is seeking a Senior Product Owner (Product SME) to join a leading financial services organization in Toronto. Reporting to the Senior Manager, Analytics Platforms, this role…
Added 6 days ago
KC
Senior Consultant, Microsoft Fabric Data Engineer, Data & AI
KPMG Canada
Toronto, ON
- Full-time
Work with engagement teams to translate business and analytics requirements into end‑to‑end data strategies, including ingestion, transformation, semantic modeling, and analytics enablement.
Added 8 days ago
KC
Senior Consultant, Microsoft Fabric Data Engineer, Data & AI
KPMG Canada
Vancouver, BC
- Full-time
Work with engagement teams to translate business and analytics requirements into end‑to‑end data strategies, including ingestion, transformation, semantic modeling, and analytics enablement.
Added 9 days ago
O
Sr. Compliance Analyst
OpenText
Mississauga, ON
- Full-time
Senior GRC Technology Analyst will have the opportunity to impact meaningfully and contribute to the OpenText IT Compliance Program in accordance with ISO 27001, PCI-DSS, SOC1/2, HIPAA,…
Added 9 days ago
IB
Strategic Planning & Process Redesign Manager - 12‑month contract
Indigo Books & Music
Toronto, ON
- $110,000 to $120,000 CAD / year
- Full-time
…planning calendar, preparing tools and materials, facilitating senior leadership discussions, and sustaining reporting on strategic initiatives and performance. The role also enables…
Added 9 days ago
IE
Analyst, Business
IMAX Enhanced | Streaming & Consumer Technology
Mississauga, ON
- Full-time
IMAX is seeking a Business Analyst to bridge business functions, technology teams, data teams, project management, and senior leadership in defining and delivering technology-enabled…
Added 10 days ago
M
AVP, Global People Services (Readiness & Innovation)
Manulife
Toronto, ON · Waterloo, ON
- Full-time
…services. This leader integrates service readiness, product enablement, knowledge, training, regional execution, and innovation so delivery teams can provide consistent, compliant, and…

Gowling WLG

Manager, Social Media

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Jun 26, 2026

Original job description

ABOUT GOWLING WLG

At Gowling WLG, our commitment to excellence begins with our people. As an international law firm with offices in Canada, the U.K., Europe, the Middle East, and Asia, we’re proud to recruit and retain top talent who bring energy, insight, and a singular focus on delivering exceptional experiences – for our clients and each other.

We’re intentional about building a workplace that’s both high-performing and supportive, ensuring that everyone is empowered to do their best work and reach their full potential. Our culture is grounded in our shared values: Raise the Bar, Embrace Differences, and Thrive Together. These values shape how we collaborate, lead, and succeed – across teams, time zones, and career paths.

Whether you’re pursuing a role in law or business services, explore what’s possible and make your mark with Gowling WLG.

PROFILE

We are seeking an experienced and strategic Social Media Manager to lead our Firm’s digital presence on social platforms in Canada and help shape our domestic voice in support of our global brand and platform. As a member of the Business Development (BD) & Marketing group, this role is central to positioning our brand as a trusted advisor, showcasing our thought leadership, shaping market and client perceptions, and differentiating our services, initiatives, and people through compelling stories, audience engagement, and clear strategy.

In this role, you will own the firm’s end-to-end social media efforts - from strategy to execution and measurement, copy development to design oversight, organic and paid social campaigns, and more - while directly managing and mentoring a small team. As both player and coach, you will combine leadership with hands-on execution to maximise engagement, resonance, and market differentiation.

You are the Firm’s social heartbeat, designing, executing, and optimising the full ecosystem of owned, earned, and paid social channels. Sitting at the crossroads of brand storytelling, communications, demand generation, and stakeholder engagement, you are a passionate team leader with a strong pulse on the market and competitors, and turn attention into measurable growth while acting like an in-house strategist, creator, writer, analyst, mentor, and trusted advisor.

RESPONSIBILITIES

Social Strategy & Governance

Develop and implement a Firm-wide social media strategy aligned to Firm priorities and BD & Marketing goals.
Activate social content and reach audiences in a meaningful way that engages, elevates the brand, and differentiates the Firm in the market.
Collaborate across BD & Marketing and with stakeholders in Canada and globally to amplify thought leadership, brand, client initiatives, and our people.

Content and Campaigns

Build and manage an integrated social calendar, curating input from BD, partners, and marketing colleagues.
Manage copywriting, creative briefs and real-time content, while overseeing and influencing asset development to maximize impact; provide direction to agencies or freelancers as appropriate.
Ensure all content reflects the firm’s brand voice, professional tone, and compliance with industry expectations, while creative assets engage and enhance audiences.
Execute organic and paid campaigns to support recruitment, brand awareness, and client engagement.

Engagement & Reputation Management

Monitor online conversations and brand mentions; engage appropriately and escalate sensitive matters when required.
Offer training and act as an advisor to partners and professionals on best practices for social media use and personal brand building.

Analytics, Reporting & Optimisation

Build and maintain KPI dashboards covering reach, engagement, CTR, audience quality, and pipeline influence, including competitor benchmarks.
Deliver regular reports to leadership with insights and recommendations to improve performance, optimise content strategy and demonstrate ROI.
Use data to optimise campaign performance, refining targeting, spend, and creative to maximise results.
Have a pulse on the current and evolving social media landscape, including the proactive sharing of competitive insights and client buying indicators, while taking an interest in the Firm’s business and service offerings.

Stakeholder Enablement & Team Leadership

Equip and educate Firm members with tools and guidance to amplify the brand and Gowling WLG’s voice through effective employee advocacy and social selling to uncover business development opportunities.
Partner with internal stakeholders to amplify campaigns, media stories, market recognition, talent‑brand stories, and more.
Manage and mentor at least one direct report, fostering personal growth and ensuring excellence, innovation, and high-quality output.

Innovation & Trend Scanning

Monitor and share social platform updates, algorithm shifts, and emerging formats and opportunities (e.g., AI – assisted content, short –form video, podcasts, interactive content, community hubs).
Propose and pilot innovative ideas, scale successful experiments, and keep the firm at the forefront of social media innovation and brand favourability.
Identify and evaluate emerging platforms for relevance to the firm’s business objectives and target audiences, recommending adoption where appropriate.

What Success Looks Like

Social platforms run on clear goals, editorial discipline, and real-time responsiveness with brand alignment and cross-team project leadership and ownership.
Organic and paid campaigns are activated with accountability, differentiation, and excellence, shipping on time, on budget, and exceeding benchmarks for reach, engagement, and conversion.
Social performance, dashboards and careful measurement return clear and sharp insights that influence spend decisions, content pivots, and stakeholder confidence.
Firm members understand the power of social media and engage with and leverage social content; they increasingly view social as a growth, business development and profile engine, thanks to your counsel, leadership, and enablement.
The firm’s voice stays consistent yet flexible across LinkedIn, Instagram, YouTube, and others to maximise the value and opportunity of each platform, including new and emerging ones.
Our social presence grows with purpose and stands out from the sea of sameness, attracting high-quality audiences in target sectors, geographies, and talent pools.
We lead the way in exploring emerging platforms, content formats, targeted campaigns and betas, differentiating and continuously evolving our social and online presence according to best practices.
Paid media and influencer spend is targeted, performance-tracked, and continually optimised to support key campaigns and audience targeting.

QUALIFICATIONS

Post-secondary education in marketing, communications, journalism, or a related field; MBA considered an asset.
7+ years of hands-on social media management in a fast-paced corporate environment, preferably with B2B or professional services experience.
2+ years of team leadership experience with direct accountability for managing and mentoring direct reports and a genuine interest in growing and developing people.
Experience developing and implementing strategic social media programs, including building business cases, engaging stakeholders, managing timelines, and driving successful execution with a strong client/service orientation and natural business acumen or interest
Extremely organized with a proven record of planning and delivering multi-platform campaigns that drive measurable pipeline or revenue impact.
Exceptional writing, editing, and storytelling skills with an ability to craft compelling, engaging copy and evaluate visuals appropriate for social mediums.
Equal parts creative and strategic with a growth mindset and natural curiosity to continually raise the bar and deliver excellence.
Mastery of LinkedIn, Instagram, X (formerly Twitter), YouTube, and other digital, social and marketing platforms with experience using tools such as Sprout, Hootsuite, Meltwater to manage and analyse performance.
Fluency in data analysis and executive-ready reporting; comfortable managing paid budgets and A/B testing.
Adept at navigating matrix, fast-paced organisations with the ability to confidently and respectfully work with partners, senior leaders/stakeholders, vendors, creatives, and across the full BD & Marketing team.
Proactive with a strong sense of accountability and personal pride in work delivered.
Calm under pressure with the ability to juggle multiple priorities and adapt quickly.
Bilingualism (English/French) preferred; additional languages an advantage.

WHAT WE OFFER

Opportunity to shape the digital voice of a leading international law firm.
A collaborative, inclusive, and growth-oriented environment.
Professional development, mentorship, and career progression support.

BENEFITS/PERKS

Gowling WLG’s total rewards program is designed to foster a culture where high performance and personal well-being go hand-in-hand. We support your career and life with:
100% employer-paid health, dental, and mental health coverage, plus an annual lifestyle spending allowance
Benefits coverage for Firm members and their dependents from day one!
15+ vacation days and hybrid work flexibility
Parental leave top-up for 26 weeks (after 12 months of full-time employment)
Group Retirement Savings Plan with employer match
Financial protection through short & long-term disability, life, accident & critical illness insurance
Employee & Family Assistance Program, guided CBT, and an internal network of 120+ trained Mental Health First Aid responders
Recognition awards, appreciation events, and a supportive, collaborative work culture
Perks and preferred pricing programs, referral bonuses and more

The starting range for this role is $95,000 to $130,000. Starting salary will be determined based on an applicant’s individual skills, competencies and unique qualifications. Gowling WLG employees have the potential to exceed this range based on tenure and performance.

This position is currently vacant and is open to both internal and external candidates. Gowling WLG is recruiting for this role to support ongoing firm needs and team operations.

Gowling WLG may use tools within our applicant tracking system that include artificial intelligence–supported features, such as automated candidate matching. These tools do not make hiring decisions; all screening, assessments, and selections are reviewed and completed by human recruiters and hiring managers.

Gowling WLG is dedicated to building a diverse and inclusive workplace. If you are in need of accommodation or support at any time during the recruitment process, please let us know.

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More about this job

Responsibilities

The Social Media Manager will develop and execute a firm-wide social media strategy to enhance brand presence and support business development goals. This role involves managing organic and paid campaigns, mentoring a team, and analyzing performance metrics to optimize engagement and ROI.

Requirements

Candidates must have at least 7 years of experience in social media management within a corporate or professional services environment. A post-secondary degree in marketing or communications is required, along with proven leadership experience and strong analytical skills.

Skills

Social media strategy
Content development
Brand management
Digital marketing
Team leadership
Data analysis
Copywriting
Paid social campaigns
Stakeholder management
Project management
Strategic planning
Performance reporting
Mentoring
Market research
Communication

Benefits

Health insurance
Dental insurance
Mental health coverage
Lifestyle spending allowance
Vacation days
Hybrid work flexibility
Parental leave top-up
Group retirement savings plan
Short and long-term disability insurance
Life insurance
Accident insurance
Critical illness insurance
Employee and family assistance program
Mental health first aid
Referral bonuses

Visa sponsorship

Not detected in the job text

Keywords

Social Media Strategy
B2B Marketing
Professional Services
LinkedIn
Instagram
YouTube
Sprout Social
Hootsuite
Meltwater
KPI Dashboards
Paid Media
Brand Storytelling
Content Calendar
Employee Advocacy
Social Selling
Data Analytics
ROI
A/B Testing
Digital Presence
Thought Leadership
Market Differentiation
Corporate Communications
Business Development
Algorithm Optimization
Trend Scanning

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