Social Media Manager

Company Description Gradient is a world-renowned hair education company that helps barbers and stylists master precision haircutting, attract high-value clients, and advance their careers. Through in-person courses in Canada and the USA, as well as e-books and cutting essentials, Gradient offers a proven system trusted by over 1,000 students from more than 50 countries and leading global brands. The company focuses on practical, high-impact training that supports long-term professional growth. Gradient positions itself as a movement shaping the future of barbering and hair architecture, providing a dynamic environment for creative professionals. Team members join an organization that values innovation, craftsmanship, and community in the hair industry.

Role Description The Social Media Manager is a full-time, on-site role based in Montreal, QC, responsible for planning, executing, and optimizing Gradient’s social media presence across key platforms. Day-to-day work includes developing content calendars, creating and publishing engaging posts (copy, visuals, and short-form video), and managing community interactions such as comments, DMs, and engagement with partner accounts. This role involves monitoring performance metrics, running social media campaigns, and implementing social media optimization (SMO) strategies to grow audience reach and strengthen brand awareness. The Social Media Manager will collaborate with education, marketing, and creative teams to align social content with product launches, courses, and brand initiatives, while staying current with industry and platform trends. The position also requires regular reporting on performance and recommendations for continuous improvement in content and channel strategy.

Qualifications

• Demonstrated skills in Social Media Marketing and Social Media Optimization (SMO), including campaign planning, audience growth, and performance tracking.
• Strong Communication and Writing skills, with the ability to craft clear, engaging, and brand-aligned messaging for diverse social platforms.
• Experience with Content Strategy, including planning editorial calendars, aligning content with business goals, and tailoring content to specific audiences.
• Proficiency with major social platforms (e.g., Instagram, TikTok, Facebook, YouTube, LinkedIn) and social media management tools.
• Ability to analyze data and translate insights into actionable improvements for content and channel strategy.
• Strong organizational and time-management skills, with the ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Collaborative mindset and ability to work closely with marketing, creative, and education teams on-site in Montreal, QC.
• Experience or strong interest in the hair, beauty, or education sectors is an asset.
• Relevant post-secondary education in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.

Responsibilities

• Plan and keep a content calendar for both accounts, at least 2 weeks ahead
• Post feed content, reels and carousels on schedule, with captions and hashtags
• Shoot behind-the-scenes clips and stories in the studio and during academy courses
• Reply to comments and DMs, and pass sales or course enquiries to the right person
• Coordinate with our video editor and designer so assets arrive on time
• Keep all content files organized in one shared place
• Track performance weekly for each account (reach, followers, saves, link clicks) and share a short report

What we're looking for

Must have

• 2+ years managing Instagram for a brand or creator, with accounts you've grown (send links)
• Strong phone videography: framing, lighting, short-form reels
• Experience running more than one account at a time
• Organized and reliable with deadlines
• Clear written English