Senior Sales Executive
Structural Steel & Custom Metal Fabrication
Location: Durham Region (Hybrid – 1 Day On-Site Per Week)
Employment Type: Full-Time, Permanent
Compensation: $100,000–$140,000 Base Salary + Performance-Based Commission/Bonus
Benefits: Competitive Benefits Package, Car Allowance, Paid Vacation
About the Opportunity
Our client, an established and growing structural steel and metal fabrication company in the Durham Region, is seeking an experienced and results-driven Senior Sales Executive to lead business development initiatives, strengthen existing customer relationships, and drive sustainable revenue growth.
This is a high-impact opportunity for a commercially minded sales professional with strong industry relationships, technical understanding of structural steel and fabrication, and a proven ability to secure and grow significant business accounts.
The successful candidate will play a pivotal role in expanding the company's market presence, developing strategic partnerships, and contributing to its long-term commercial growth.
Key Responsibilities
Business Development & Revenue Growth
- Identify, pursue, and secure new business opportunities within the structural steel, miscellaneous metals, and custom fabrication sectors.
- Build and maintain a strong pipeline of qualified opportunities across Ontario and surrounding markets.
- Develop relationships with general contractors, construction companies, developers, engineers, and other key decision-makers.
- Lead sales efforts from initial prospecting and relationship development through proposal, negotiation, and contract award.
- Develop and execute sales strategies aligned with annual revenue targets and organizational growth objectives.
- Identify opportunities to expand into new markets, customer segments, and strategic accounts.
Client Relationship Management
- Maintain and strengthen relationships with existing customers, ensuring continued satisfaction, retention, and repeat business.
- Identify opportunities to grow revenue from established accounts through additional projects and expanded service offerings.
- Serve as a trusted commercial partner to clients, understanding their project requirements and providing appropriate fabrication solutions.
- Proactively address client concerns and coordinate internally to ensure successful project delivery.
Sales Strategy & Commercial Leadership
- Collaborate with senior leadership to establish sales priorities, revenue forecasts, and market development strategies.
- Monitor industry trends, competitor activity, construction pipelines, and emerging business opportunities.
- Maintain accurate sales forecasts, pipeline reports, and account development plans.
- Support the development of scalable sales processes, customer relationship management practices, and long-term commercial strategies.
- Contribute to building and strengthening the company's sales function as the business continues to grow.
Cross-Functional Collaboration
- Work closely with estimating, engineering, operations, and production teams to ensure proposals are commercially competitive and operationally feasible.
- Coordinate with internal stakeholders on pricing, project scope, timelines, and customer expectations.
- Facilitate a smooth transition from contract award to project execution.
Qualifications & Experience
Required
- 7+ years of progressive B2B sales or business development experience, preferably within structural steel, miscellaneous metals, or metal fabrication.
- Demonstrated success securing new business and managing substantial commercial or industrial accounts.
- Established relationships within the Ontario construction, structural steel, or fabrication industry.
- Strong understanding of construction project lifecycles, tendering, estimating, and contract negotiations.
- Proven ability to manage complex sales cycles and engage senior-level decision-makers.
- Excellent communication, negotiation, relationship-building, and presentation skills.
- Self-motivated, commercially driven, and comfortable working independently.
- Valid driver's licence and willingness to travel to client sites and industry meetings as required.
Preferred
- Experience selling structural steel fabrication and erection services.
- Existing network of general contractors, developers, construction managers, and engineering firms.
- Familiarity with structural steel drawings, specifications, fabrication processes, and project costing.
- Experience developing sales strategies or building a sales function within a growing organization.
- Previous experience in a senior sales, business development, or commercial leadership capacity.
What We Offer
- Competitive Base Salary: $100,000–$140,000, commensurate with experience and qualifications.
- Performance-Based Earnings: Attractive commission/bonus opportunities tied to business development and revenue performance. Uncapped Commission.
- Car Allowance: Provided to support business-related travel.
- Comprehensive Benefits: Competitive employee benefits package.
- Paid Vacation: Three weeks annually.
- Hybrid Flexibility: Minimum one day per week at the Whitby facility, with flexibility to work remotely and visit clients.
- Career Growth: Opportunity to influence commercial strategy, build long-term customer partnerships, and grow into broader sales leadership responsibilities.
- Direct Leadership Access: Work closely with senior decision-makers in an established and expanding business.
Who Will Succeed in This Role?
We are looking for more than a traditional salesperson.
The ideal candidate is a relationship-driven business developer and strategic sales professional who understands the structural steel industry, brings an established network, and knows how to convert opportunities into profitable, long-term customer relationships.
You will be equally comfortable developing new accounts, strengthening existing partnerships, and collaborating with operational teams to deliver on customer commitments.
How to Apply
Interested candidates are invited to submit their resume outlining relevant industry experience, business development achievements, and established customer relationships.
This search is being conducted confidentially. Additional company details will be shared with shortlisted candidates during the recruitment process.
- We thank all applicants for their interest. Only candidates selected for further consideration will be contacted.
