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Added 5 mins ago
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Ground

Account Executive

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Apr 22, 2027
Posting language: English
Posted: Oct 24, 2026

Original job description

(Own revenue. Own the motion. This is not a traditional AE role.)

About Ground

💡 What we do: Ground is an AI-enabled platform that uncovers untapped revenue for next-gen consumer companies. We’re creating an ecosystem that reshapes how businesses grow and scale. At Ground, we are reimagining and building the future of growth for the next million consumer businesses changing the world.

From the tools, community, and resources needed to help businesses around the world achieve their visions at scale, Ground powers the experiential consumer. From services, experiences, to product businesses, Ground serves 100+ companies processing over 4 billion data points monthly, in order to add new customers, convert bounced visitors, and predict next purchases for hyper retention.

Who we are: We’re supported by great customers and investors, having raised from world class investors such as Techstars, Ulu Ventures, Female Founders Fund, Transpose Platform, and amazing angels who have built and backed many unicorns.

Our Mission: Elevating businesses worldwide by uncovering their hidden potential

⚠️ Read this before applying

This is not a traditional Account Executive role.

You will not be only:

Running demos
Following a predefined playbook
Closing deals handed to you

You will be owning and evolving the entire sales motion.

If you are looking for:

A well-defined script
A predictable pipeline
A “close what you’re given” role

This is not for you.

If you want to:

Build and refine a high-performing sales motion
Operate with high autonomy and ownership
Drive revenue outcomes, not just close deals

Keep reading.

What you will do

You are responsible for driving net new revenue and pushing our sales motion to the next level.

You operate as a builder, not just a closer.

This requires you to:

Own the full sales cycle end-to-end
Turn inbound and outbound opportunities into revenue
Identify patterns in the pipeline and improve conversion rates
Refine messaging, positioning, and objection handling
Collaborate with growth to improve lead quality and volume
Push internally (product, marketing, leadership) to improve win rates
Create repeatable systems from what works

You are not here to follow a motion.

You are here to build and scale it.

🚀 Your job is to make revenue predictable and growing.

How you operate

You focus on outcomes, not activity metrics
You move fast and iterate constantly
You take ownership of wins and losses
You challenge assumptions and improve systems
You don’t wait for direction - you create it
You think like a founder, not an employee

This is a high-agency role.

You are expected to figure things out and make decisions.

What this role actually looks like

You run high-quality demos that convert
You identify why deals are stuck and unblock them
You improve conversion rates across every stage of the funnel
You work directly with founders and growth teams at top brands
You test new approaches (pricing, positioning, sales process)
You help define what “great sales” looks like at Ground
You move fast, test aggressively, and iterate constantly

Some weeks will feel chaotic.

That’s part of the job.

Who we’re looking for

We don’t care about your title.

We care about how you operate.

Strong signals:

You’ve worked at an early-stage startup
You’ve owned revenue directly
You’ve built or improved a sales motion
You move without waiting for permission
You are competitive and hate losing
You take pride in winning deals

Backgrounds we like:

Startup AEs (Pre-Seed to Series B)
Former founders
Top SDRs who became AEs and outperformed
Operators who transitioned into sales

What will get you rejected

You want a “chill” sales role
You rely on structure instead of creating it
You only execute - you don’t think
You blame leads, product, or pricing
You avoid accountability for results

What you’ll get

Direct ownership of revenue growth
Ability to shape the sales motion from the ground up
Exposure to top consumer brands
A high-velocity environment where you will grow fast
A front-row seat to building a generational company

We are a lean team.

Everyone operates with intensity and ownership.

💡 Company values:

Ubuntu: “I am because we are”
Excellence through intellectual humility
Move with urgency and focus
Challenge limits and think critically
We value differences

What we offer

🩺 Benefits: Excellent medical, dental and vision benefits
🍁 Location: Toronto, ON (in-person ; 4-5 days from the office)
🌍 Offsite Retreats: We’ve been to Barcelona, Munich, Portugal, and Montreal - decide where we go next!
🍣 Team activities: Lunches, dinners
🏝️ Unlimited PTO
🕸️ Access to a world-class network: You'll gain invaluable insights from legendary investors, operators, and leaders. You'll also be exposed to the minds behind venture studios that built Liquid Death, as well as investors from Serena Williams' fund, Initialized, and 776, founded by Garry Tan and Alexis Ohanian.

We keep a lean team, and this is a rare opportunity to join us in building a generational company - you'll learn a lot, build cool products, and grow as our company scales! We love having many voices and diverse backgrounds shape our work and culture. Most importantly, if you like fast growing growth curves… you will soon be celebrating and be part major milestones in coming months! 💸🚀📈

Ready to apply?

Send your CV to hello@joinground.com

Apply About employer

More about this job

Responsibilities

Own the end-to-end sales cycle and drive new revenue by converting inbound and outbound opportunities, running effective demos, and unblocking deals. Build and improve Ground’s sales motion by analyzing pipeline performance, refining messaging and pricing, and collaborating with growth, product, marketing, and leadership teams.

Requirements

The posting seeks a high-agency sales professional with experience owning revenue and building or improving a sales motion, ideally in an early-stage startup or as a founder, top-performing SDR, or sales-oriented operator. Candidates should be competitive, accountable, comfortable with ambiguity, and able to work autonomously while iterating quickly.

Skills

Full-Cycle Sales
Revenue Generation
Sales Strategy
Sales Process Development
Pipeline Management
Lead Conversion
Sales Demonstrations
Messaging and Positioning
Objection Handling
Deal Negotiation
Funnel Optimization
Lead Quality Improvement
Pricing Strategy
Cross-Functional Collaboration
Iterative Testing
Accountability

Benefits

Medical Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
Company Retreats
Team Activities
Access to a Professional Network

Visa sponsorship

Not detected in the job text

Keywords

Account Executive
B2B Sales
Full-Cycle Sales
Net New Revenue
Sales Motion
Inbound Sales
Outbound Sales
Pipeline Management
Conversion Rates
Sales Funnel
Sales Demonstrations
Messaging
Positioning
Objection Handling
Pricing
Lead Quality
Consumer Companies
Consumer Brands
AI-Enabled Platform
Revenue Growth
Early-Stage Startup
Cross-Functional Collaboration
Growth Teams
Sales Process
Toronto

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