Account Executive

(Own revenue. Own the motion. This is not a traditional AE role.)

About Ground

💡 What we do: Ground is an AI-enabled platform that uncovers untapped revenue for next-gen consumer companies. We’re creating an ecosystem that reshapes how businesses grow and scale. At Ground, we are reimagining and building the future of growth for the next million consumer businesses changing the world.

From the tools, community, and resources needed to help businesses around the world achieve their visions at scale, Ground powers the experiential consumer. From services, experiences, to product businesses, Ground serves 100+ companies processing over 4 billion data points monthly, in order to add new customers, convert bounced visitors, and predict next purchases for hyper retention.

Who we are: We’re supported by great customers and investors, having raised from world class investors such as Techstars, Ulu Ventures, Female Founders Fund, Transpose Platform, and amazing angels who have built and backed many unicorns.

Our Mission: Elevating businesses worldwide by uncovering their hidden potential

⚠️ Read this before applying

This is not a traditional Account Executive role.

You will not be only:

• Running demos
• Following a predefined playbook
• Closing deals handed to you

You will be owning and evolving the entire sales motion.

If you are looking for:

• A well-defined script
• A predictable pipeline
• A “close what you’re given” role

This is not for you.

If you want to:

• Build and refine a high-performing sales motion
• Operate with high autonomy and ownership
• Drive revenue outcomes, not just close deals

Keep reading.

What you will do

You are responsible for driving net new revenue and pushing our sales motion to the next level.

You operate as a builder, not just a closer.

This requires you to:

• Own the full sales cycle end-to-end
• Turn inbound and outbound opportunities into revenue
• Identify patterns in the pipeline and improve conversion rates
• Refine messaging, positioning, and objection handling
• Collaborate with growth to improve lead quality and volume
• Push internally (product, marketing, leadership) to improve win rates
• Create repeatable systems from what works

You are not here to follow a motion.

You are here to build and scale it.

🚀 Your job is to make revenue predictable and growing.

How you operate

• You focus on outcomes, not activity metrics
• You move fast and iterate constantly
• You take ownership of wins and losses
• You challenge assumptions and improve systems
• You don’t wait for direction - you create it
• You think like a founder, not an employee

This is a high-agency role.

You are expected to figure things out and make decisions.

What this role actually looks like

• You run high-quality demos that convert
• You identify why deals are stuck and unblock them
• You improve conversion rates across every stage of the funnel
• You work directly with founders and growth teams at top brands
• You test new approaches (pricing, positioning, sales process)
• You help define what “great sales” looks like at Ground
• You move fast, test aggressively, and iterate constantly

Some weeks will feel chaotic.

That’s part of the job.

Who we’re looking for

We don’t care about your title.

We care about how you operate.

Strong signals:

• You’ve worked at an early-stage startup
• You’ve owned revenue directly
• You’ve built or improved a sales motion
• You move without waiting for permission
• You are competitive and hate losing
• You take pride in winning deals

Backgrounds we like:

• Startup AEs (Pre-Seed to Series B)
• Former founders
• Top SDRs who became AEs and outperformed
• Operators who transitioned into sales

What will get you rejected

• You want a “chill” sales role
• You rely on structure instead of creating it
• You only execute - you don’t think
• You blame leads, product, or pricing
• You avoid accountability for results

What you’ll get

• Direct ownership of revenue growth
• Ability to shape the sales motion from the ground up
• Exposure to top consumer brands
• A high-velocity environment where you will grow fast
• A front-row seat to building a generational company

We are a lean team.

Everyone operates with intensity and ownership.

💡 Company values:

• Ubuntu: “I am because we are”
• Excellence through intellectual humility
• Move with urgency and focus
• Challenge limits and think critically
• We value differences

What we offer

• 🩺 Benefits: Excellent medical, dental and vision benefits
• 🍁 Location: Toronto, ON (in-person ; 4-5 days from the office)
• 🌍 Offsite Retreats: We’ve been to Barcelona, Munich, Portugal, and Montreal - decide where we go next!
• 🍣 Team activities: Lunches, dinners
• 🏝️ Unlimited PTO
• 🕸️ Access to a world-class network: You'll gain invaluable insights from legendary investors, operators, and leaders. You'll also be exposed to the minds behind venture studios that built Liquid Death, as well as investors from Serena Williams' fund, Initialized, and 776, founded by Garry Tan and Alexis Ohanian.

We keep a lean team, and this is a rare opportunity to join us in building a generational company - you'll learn a lot, build cool products, and grow as our company scales! We love having many voices and diverse backgrounds shape our work and culture. Most importantly, if you like fast growing growth curves… you will soon be celebrating and be part major milestones in coming months! 💸🚀📈

Ready to apply?

• Send your CV to hello@joinground.com