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Added 4 mins ago
J
Case Manager – Drug Prior Authorization
Jobgether
Canada
- $43,875 to $73,125 CAD / year
- Full-time
Learning, professional development, and career growth opportunities.
Added 4 mins ago
Retail Experience Lead
Fire & Flower Inc.
Beaumont, AB
Access to internal learning & development programs
Added 34 mins ago
P
Senior Backend Engineer .NET & Python
PosiTrace
Vancouver, BC
- Full-time
Individualized development plan and continuous learning opportunities
Added 34 mins ago
NC
Technical Services Technologist Trainee (2 Positions in Winnipeg, 1 Position in Saskatoon)
NAV CANADA
Winnipeg, MB
- Full-time
…encourage you to apply. NAV CANADA encourages a culture of learning and growth, and recognizes that although some technical skills are mandatory, many others can be…
Added 34 mins ago
B
Mortgage Specialist
BMO
Victoria, BC
- Full-time
Added 49 mins ago
IB
General Manager (Contract)
Indigo Books & Music
Thunder Bay, ON
- $57,000 to $93,000 CAD / year
- Full-time
The General Manager is accountable for every aspect of the store’s performance, ensuring all areas of the store are achieving key results. They are responsible for leading a team of…
Added 1 hour ago
AW
Business Operations Manager
Aisthetikos Wellness & Advanced Medical Aesthetics
Calgary, AB
- Full-time
Aisthetikos Wellness & Medical Aesthetics is looking for a thoughtful, organized, and motivated Operations Clinic Manager to join our growing team in Marda Loop, Calgary.
Added 1 hour ago
R|
Tremplin Program Coordinator
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
The Tremplin Consortium supports the career and professional development (CPD) and career preparedness of biomedical graduate trainees and postdoctoral fellows across affiliated research…
Added 1 hour ago
Manager of Equipment Servces
United Services Group
Toronto, ON · Mississauga, ON · Brampton, ON
Responsible for Learning & Development & Health & Safety compliancy in all United requirements, including Health & Safety requirements and Safe Operating Procedures.
Added 1 hour ago
ME
IT Operations Analyst
MCDOUGALL ENERGY INC
St. Thomas, ON
- Full-time
We offer career growth and development through on-the-job training, professional courses, and peer learning in a friendly and inclusive work environment that allows you to thrive both…
Added 1 hour ago
M
Senior Data Analyst I, Product
Mistplay
Toronto, ON
- Full-time
…insightful analysis and driving analytics strategy. Reporting to the Manager of Data Analytics & Experimentation, you will collaborate with Product & Lifecycle Managers to plan and analyze…
Added 1 hour ago
BU
Education Instructor EDUC 3P45 Winter D3 S1
Brock University
St. Catharines, ON · Main Campus (Employees)
- Part-time
Title of Course: Reading and Literacy Development
Added 1 hour ago
BU
Education Instructor EDUC 3P97 Winter D3 S1
Brock University
St. Catharines, ON · Main Campus (Employees)
- Part-time
…immediate direct supervision. Active participation in curriculum development; sharing of responsibilities in careful test preparation; student assessment; prompt and accurate…
Added 1 hour ago
BU
Education Instructor EDUC 3P40 Winter D3 S1
Brock University
St. Catharines, ON · Main Campus (Employees)
- Part-time
3. Demonstrated expertise in literacy development, family engagement, family literacy practices and culturally responsive literacy practices
Added 1 hour ago
BU
Education Instructor EDUC 3P60 Winter D3 S1
Brock University
St. Catharines, ON · Main Campus (Employees)
- Part-time
Title of Course: Gender Issues in Teaching and Learning
Added 1 hour ago
BU
Education Instructor EDUC 5P37 Winter
Brock University
St. Catharines, ON · Main Campus (Employees)
- Part-time
2. Experience teaching graduate courses on child and adolescent development in educational contexts, developmental perspectives on education and educational issues in children and…
Added 1 hour ago
BU
Education Instructor EDUC 2P61 Winter D3 S1
Brock University
St. Catharines, ON · Main Campus (Employees)
- Part-time
Title of Course: Community-based Experiential Learning
Added 1 hour ago
BU
Education Instructor EDUC 3P30 Winter D3 S1
Brock University
St. Catharines, ON · Main Campus (Employees)
- Part-time
…immediate direct supervision. Active participation in curriculum development; sharing of responsibilities in careful test preparation; student assessment; prompt and accurate…
Added 1 hour ago
BU
Education Instructor EDUC 3P04 Winter D3 S1
Brock University
St. Catharines, ON · Main Campus (Employees)
- Part-time
3. Demonstrated expertise in cognition, learning theory and educational practice
Added 1 hour ago
Sr Product Manager
Rogers Communications
Toronto, ON
We are on the lookout for a seasoned Senior Product Manager to spearhead our self-serve digital platforms. In this role, you will be the product owner for both Mobile App and Web…
Added 2 hours ago
CL
Store Manager
Chatters Limited Partnership
Guelph, ON
- Contract
We are looking for a Store Manager at our Stone Road Mall, Guelph Retail Salon!
Added 2 hours ago
L
Assistant Manager, Guest Experience | Pine Centre Mall
lululemon
Prince George, BC
- Full-time
Support ongoing learning and development of team members consistently and equitably by providing direct feedback, coaching, mentoring, and continuous development check-ins.
Added 3 hours ago
GO
Director - Diversity & Inclusion
Government of Yukon
Whitehorse, YT
- Full-time
Yukon government cares about their employees and strives to offer a variety of learning and developmental opportunities including in-house training. Funding may also be available to support…
Added 3 hours ago
S
Meat - Certified Meat Cutter TF - Part time
Sobeys
Port Moody, BC
- Part-time
…virtual healthcare and an Employee and Family Assistance Program, learning and development opportunities, parental leave top-up, and paid…
Added 3 hours ago
UO
ACET Administrative Manager
University of Victoria
Victoria, BC
- Full-time
Reporting to the Corporate Operations Officer (COO), the Administrative Manager oversees and coordinates all administrative services for ACET, which includes all facets of human resources…

Ground News

Performance Marketing Manager, Google & YouTube

Remote, Canada

Remote

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Oct 2, 2026

Original job description

Ground News is a news comparison platform that makes it easy to compare sources, read between the lines of media bias, and break free from algorithms. We provide our subscribers the tools to navigate the information ecosystem with clarity and independence, rather than retreat into echo chambers or outsource their judgment.

In a world where political polarization and media distrust are at an all-time high, Ground News offers people a better way to stay informed and see every side of the story. Our mobile app, web app, and browser extension are home to a community of mindful readers who use our news comparison platform to engage critically with the news.

Unlike most news companies, our values do not align with any specific political ideology. Unlike most tech platforms, we don't rely on algorithms to keep users on our platform to sell in-app ads. We are supported by our readers who pay for a subscription to build a more nuanced understanding of the news, the world, and themselves.

Highlights:

#1 on Product Hunt
#2 on 2025 Apple Design Awards in the Social Impact category
3-time winner of US App of the Day
Winner of Mobile Apps Showdown at CES.

The Opportunity:
Google is a growth lever we haven't fully tapped yet. Today it's a small piece of our paid budget, and we're looking for someone who can turn it into a major one, without losing discipline on CAC or subscriber payback along the way.

This is a build-from-zero mandate. You'll set the account architecture and own every Google surface (Search, Performance Max, Demand Gen, and YouTube) as the core of the role. As that engine scales, you'll also have room to define, test, and pressure-test opportunities on adjacent paid channels, applying the same rigour on measurement and payback. You'll sit in the Revenue Growth & Analytics function, partnering directly with product, engineering, and sponsorships, with a meaningful budget and very little bureaucracy standing between you and shipping.

If you've scaled a subscription or DTC account from a small base to a real share of spend, and you'd like to build it again - this time for a product that's making people better-informed - we’d love to chat.

What You’ll Do:

Build Google from scratch: account structure, campaign architecture, naming conventions, and testing frameworks designed to scale rather than to survive.
Own the scale path: take spend from its current low base to a major share of total paid budget, holding CAC and subscriber payback.
Own Search, Performance Max, Demand Gen, and YouTube, including budget allocation and bidding strategy.
Work with external agencies to build the YouTube creative engine: briefing, testing cadence, hook and format iteration, and a working point of view on what converts for a news product.
Own Google landing pages: build, test, and iterate on dedicated LPs.
Build the measurement foundation: conversion tracking, Enhanced Conversions, app + web attribution, incrementality testing, and reporting we actually trust.
Google is the primary lever, but not the only paid channel: experiment, test, and stand up campaigns on adjacent paid channels when the opportunity justifies the effort, with the same testing discipline and attribution rigour.
Partner cross-functionally with product, engineering, and analytics to ship what paid needs.
Report honestly and tactfully on performance, including when something isn't working.

What You’ll Bring:

5+ years managing Google Ads at a meaningful scale, ideally in subscription, DTC, or app.
Proven scaling experience: you've taken an account from small to large, not just managed one that was already built.
Hands-on YouTube experience: you've scaled video, not just enabled it inside PMax.
Strong analytical instincts: comfortable in GA4, spreadsheets, and BI tools; you can tell signal from noise.
Creative fluency: you can brief video that performs and diagnose why an ad failed.
A bias to action: small team, large budget, quick learn-build-ship loops.
Experience standing up or managing campaigns on paid channels beyond Google, without needing a full team to do it.
Genuine interest in news and media is a real plus.
Ability to travel occasionally to our Kitchener, Ontario HQ and for company-wide All Hands meetups.

Bonus Points:

Hands-on experience with diverse paid social platforms, with a track record of scaling a channel from 0 to 1.
Experience with CTV/OTT and linear TV buying (Netflix, Hulu, Roku, Amazon, YouTube TV).
AppsFlyer experience: MMP setup, SKAN configuration, attribution debugging.
Firebase experience: event tracking, audience building, app-side conversion signal.
Landing page experience: you've worked closely enough with design and engineering to ship them fast.
Apple Search Ads or app-install experience.
Familiarity with MMM or geo-lift.

Why Work at Ground?

A position with Ground News provides an unparalleled learning experience both personally and professionally. At Ground, we prioritize growth: both for our business and team members. You’ll have the freedom to work remotely and play a key role in the development of Ground News products.

This is an opportunity to work with a growing and mighty team that is committed to building a world where cooperative, civil debate is the norm, media is accountable, and critical thought is the baseline of our information consumption. Ground is based in Kitchener, Ontario, Canada, but this role is remote.

What you’ll enjoy at Ground News:

💰 Competitive total rewards: A market-benchmarked base salary, calibrated to your location.

🌍 Remote-first environment: Work from anywhere in Canada, on your own time zone plus enjoy in-person meetups and team gatherings.

🩺 Health & Wellness that matter: Medical, dental, vision, and life insurance coverage for you and your family.

📈 Keep growing: Access to professional development opportunities to keep expanding your skills and career.

🚀 Mission-driven team: Join a group of smart, dedicated people who are building meaningful products with real-world impact.

Our culture is one of collaboration, creativity, and diverse perspectives. If you have any questions, concerns, or requests regarding accessibility needs, please contact talent@ground.news, and a member of our team will be happy to help.

Apply About employer

More about this job

Responsibilities

You will build and scale Google Ads and YouTube campaigns from scratch to drive subscriber growth while maintaining strict CAC and payback discipline. You will also collaborate cross-functionally to optimize landing pages, measurement frameworks, and creative strategies across paid channels.

Requirements

The role requires 5+ years of hands-on experience managing Google Ads and YouTube at scale, preferably within a subscription or DTC environment. You must possess strong analytical skills, creative fluency, and a proven track record of scaling paid accounts from a small base.

Skills

Google Ads
YouTube Ads
Performance Marketing
Subscription Growth
DTC Marketing
Campaign Architecture
Data Analytics
GA4
Conversion Tracking
Incrementality Testing
Budget Management
Creative Briefing
Landing Page Optimization
Attribution Modeling
Bidding Strategy
App Marketing

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
Professional development opportunities
Remote-first environment

Remote locations

Canada

Remote locations (standardized)

Canada

Visa sponsorship

Not detected in the job text

Keywords

Google Ads
YouTube
Performance Max
Demand Gen
Search Ads
Subscription
DTC
CAC
GA4
AppsFlyer
Firebase
SKAN
Attribution
Incrementality
Landing Pages
Marketing Analytics
Growth Marketing
Video Advertising
Media Buying
Conversion Tracking
Bidding Strategy
Creative Strategy
Digital Marketing
Reporting
Cross-functional Collaboration

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