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Added 9 mins ago
Team Leader – Journeyman Carpenter (Montreal)
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Montreal, QC
Full-time
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Added 9 mins ago
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Groupe Dynamite, Inc Garage

Manager, SEO

Mont-Royal, QC, Canada
5592 Rue Ferrier, Ville Mont-Royal, QC, H4P 1M2, Canada

Job type: Full-time
Apply by: Sep 25, 2027
Experience: 5-7+ years of experience in SEO and digital performance, including 2+ years managing or leading a team;
Posting language: English
Posted: Sep 25, 2026

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Applications open in a new tab.

Original job description

Overview

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary:

We are looking for an SEO Manager to lead all search engine optimization strategy and execution across our GARAGE and DYNAMITE brands - including our transition into Generative and Answer Engine Optimization (GEO/AEO) - growing our digital traffic and revenues, and extending our brands globally, both online and offline. You will manage a team of SEO Specialists and partner with senior stakeholders across IT, UX, Content and E-commerce to turn data-driven insight into results.

Main Responsibilites:

SEO Strategy & Roadmap: Own and evolve the SEO strategy and roadmap to grow North American digital traffic and revenue and support global brand expansion;
AI Search Leadership (GEO/AEO): Lead the brand’s transition from traditional search optimization to Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) - structuring content, data, and site architecture so it is discoverable and citable by AI Overviews, ChatGPT, Perplexity, and other LLM- driven surfaces, as well as building the roadmap, tooling, and team capability needed to make that shift;
Team Leadership: Manage, coach, and develop a team of SEO Specialists/Coordinators - setting priorities, reviewing deliverables, and building the team’s technical and strategic SEO capabilities;
Technical SEO Oversight: Direct ongoing monitoring of the websites and mobile apps to address technical errors and optimize site speed, while leading the digital performance roadmap in close partnership with IT, UX and Digital Product teams;
Keyword & Content Strategy: Guide keyword strategy and online search strategy to deliver optimal ROI against established KPIs, and partner with Marketing and Content teams to embed SEO best practices into content production;
AI Visibility Measurement & Reporting: Define and track AI-search visibility metrics (LLM citations, AI Overview appearances, share of voice in AI-generated answers) alongside traditional organic KPIs, and report on the evolving mix of organic vs. AI-referred traffic to senior leadership;
Competitive Intelligence: Direct ongoing research and reporting on competitors’ SEO, paid search and display strategies, translating findings into actionable recommendations for leadership;
Cross-Functional Leadership: Represent SEO in cross-functional and E-commerce planning, championing new initiatives and influencing prioritization across Marketing, IT, UX, and Content.

Qualifications:

5-7+ years of experience in SEO and digital performance, including 2+ years managing or leading a team;
Expert knowledge of GA4, Google Tag Manager, Google Search Console, Google Business Profile, Bing Webmaster Tools/Editor;
Working knowledge of GEO/AEO and AI-search optimization - structuring and evaluating content for AI Overviews, ChatGPT, Perplexity and other LLM-driven surfaces, and tracking AI-referral/citation performance;
Deep technical SEO expertise - robots.txt, metadata, crawl budget and site speed optimization - with the credibility to guide IT/Dev teams on implementation;
Excellent leadership, coaching, and interpersonal skills, with strong written and verbal communication.

Assets:

Experience presenting SEO strategy and results to senior/executive stakeholders;
Strong attention to detail and superior organizational skills;
Highly adaptable leader skilled at managing ambiguity with demonstrated flexibility in operational agility;
Ability to align team and personal deliverables with business objectives;
Ability to manage short- and long-term deadlines across multiple projects and team members;
Be able to make tough decisions;
Thrive in the face of change with a strong sense of urgency;
Challenge the status quo by contributing impactful ideas and solutions;
Build partnerships and prioritize collaboration;
Present information in an effective and concise manner;
Be proactive and exceed expected results.

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

A comprehensive compensation package that includes performance-driven bonuses;
A group retirement savings program with employer matching;
Flexible group insurance with personalized coverage that meets your needs;
An employee discount at Garage and Dynamite;
Exclusive private sample sales;
A flexible vacation policy;
And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise…
No day will be like the last - we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview. #NR-LI1

Apply About employer

More about this job

Responsibilities

The SEO Manager will lead the search engine optimization strategy, including the transition to Generative and Answer Engine Optimization to drive digital traffic and revenue. They will also manage a team of specialists and collaborate with cross-functional departments to align SEO initiatives with business goals.

Requirements

Candidates must have 5-7+ years of experience in SEO and digital performance, with at least 2 years in a leadership role. Expert knowledge of SEO tools like GA4, Google Search Console, and technical SEO principles is required.

Skills

SEO strategy
Generative Engine Optimization
Answer Engine Optimization
Team leadership
Technical SEO
GA4
Google Tag Manager
Google Search Console
Keyword strategy
Content strategy
Data analysis
Cross-functional leadership
Competitive intelligence
Digital performance
Project management

Benefits

Performance-driven bonuses
Group retirement savings program with employer matching
Flexible group insurance
Employee discount
Exclusive private sample sales
Flexible vacation policy

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
AEO
GA4
Google Tag Manager
Google Search Console
Google Business Profile
Bing Webmaster Tools
LLM
ChatGPT
Perplexity
Technical SEO
Robots.txt
Metadata
Crawl budget
Site speed optimization
Digital marketing
E-commerce
Omni-channel
Retail
Data-driven
KPIs
Content strategy
Search engine optimization
Generative AI

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