OverviewGroupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.
Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.
Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.
Job Summary:
We are looking for a creative, analytical, and results-driven Paid Media Manager to oversee the execution and performance of our paid acquisition channels. In this role, you will deploy and optimize comprehensive full-funnel digital campaigns designed to drive growth across E-commerce, physical retail locations, and brand activations. You will serve as a bridge between performance and creative, working side-by-side with our internal Creative and Content teams to transform analytical insights into collaborative, high-performing ad concepts while managing a team of high-performing specialists.
Main Responsibilities:
- Lead and execute digital ads & performance campaigns: Manage and optimize paid acquisition channels, including Meta Ads, Google Ads, Pinterest Ads, and TikTok Ads to achieve targeted ROAS, CAC, and other KPIs.
- Creative Analysis & Feedback: Closely study ad performance to identify creative insights and messaging patterns, translating complex data sets into highly actionable, clear feedback for internal Copy and Design teams.
- Testing Frameworks: Architect and execute A/B and multivariate experimentation targeting ad creatives, messaging hooks, and visual formats to systematically improve Return on Ad Spend (ROAS).
- End-to-End Campaign Management: Expertly implement, traffic, and oversee comprehensive, full-funnel advertising across search, social, and shopping channels.
- Budget Oversight and Efficiency: Direct multi-million-dollar ad spend with precision, utilizing data-driven insights to rebalance funds across platforms according to campaign performance.
- Integrated Omni-channel Strategy: Orchestrate specialized campaign structures for diverse business needs, managing distinct tactics for digital E-commerce growth and brick-and-mortar store visits simultaneously.
- Monitoring & Daily Optimization: Proactively monitor live campaign performance daily; relentlessly optimize audience targeting, bidding strategies, and creative deployment to maintain efficiency, prevent ad fatigue, and quickly capitalize on scaling opportunities.
- Reporting: Prepare and present regular campaign performance metrics and clear revenue impacts, translating technical platform data into clear narratives for cross-functional stakeholders.
Qualifications:
- Professional Experience: 5–7+ years of hands-on media-buying experience executing omnichannel digital campaigns within a fast-paced retail or E-commerce setting, with 2+ years in management or team leadership.
- Creative Alignment Fluency: A proven track record of successfully collaborating with creative agencies or internal Copy and Design teams, with the ability to translate technical "media buyer" data into clear visual direction.
- Technical Platform Expertise: Advanced, verified hands-on mastery of major ad platforms (Meta Ads Manager, Google Ads, TikTok Ads Manager) paired with strong web analytics fluency (GA4).
- Analytical Mindset: Exceptional quantitative data fluency with a history of leveraging platform analytics to evaluate ad performance, combat creative fatigue, and uncover consumer behaviour trends.
- Agile Project Management: Excellent organizational skills with a history of managing continuous multi-sprint testing backlogs, complex campaign timelines, and strict financial efficiency metrics simultaneously.
At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:
- A comprehensive compensation package that includes performance-driven bonuses;
- A group retirement savings program with employer matching;
- Flexible group insurance with personalized coverage that meets your needs;
- An employee discount at Garage and Dynamite;
- Exclusive private sample sales;
- A flexible vacation policy;
- And more!
GDI has been repeatedly voted one of MontrĂ©alâs Top Employers and one of Canadaâs Top Employers for Young People.
Our promise…
No day will be like the last - we aim to be better today than we were yesterday. We are committed to employment equity.
Candidates that are retained will be called for an interview.
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