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Added 12 mins ago
G
Manager, Implementation (Remote, Canada)
GoCanvas
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- Full-time
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TS
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Winnipeg, MB · Toronto, ON · Saskatoon, SK · Halifax, NS · St. John's, NL · Saint John, NB · London, ON · Vancouver, BC · Victoria, BC · Edmonton, AB · Ottawa, ON · Dieppe, NB · ON · AB · Calgary, AB · Waterloo, ON
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Groupe Dynamite, Inc Garage

Sr Specialist Performance Creative

Mont-Royal, QC, Canada
5592 Rue Ferrier, Ville Mont-Royal, QC, H4P 1M2, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Oct 9, 2027
Experience: 5 to 7 years of experience in creative strategy, paid social or performance marketing, in retail, E-commerce, DTC or an agency;
Posting language: English
Posted: Oct 9, 2026

Original job description

Overview

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary:

Reporting to the Manager, Paid Media, the Ad Creative Strategist is accountable for the creative performance of paid social and digital media. This role informs overall marketing and social strategy with performance data and platform insights, and tailors it for paid media so that what we run is built to perform on each platform.

Working closely with the Creative, Social and Marketing teams, the Senior Creative Strategist translates brand direction into paid-ready briefs, designs and runs structured creative tests, and feeds the learnings back into the wider creative conversation to help grow traffic and sales.

The ideal candidate lives in Meta, TikTok and Snapchat, understands what makes a thumb stop, and can explain with data why one concept outperformed another. You are as comfortable writing a creator brief as you are reading a creative breakdown by hook, angle and format, and you know how to influence without owning.

Key responsibilities

Accountable for the creative performance of paid social: monitor results by concept, format, hook and audience, and drive the recommendations on what to iterate, scale or retire;
Inform the Social and Marketing teams' creative strategy with paid performance insights, audience learnings, platform trends and competitor creative, and share them regularly in a form the teams can act on;
Tailor approved brand and campaign creative for paid media: adapt concepts, hooks, messaging hierarchy, formats and lengths to each platform and funnel stage while staying true to brand direction;
Design and run a structured creative testing roadmap with hypotheses, variables, budgets and read-out dates, aligned to the promotional calendar and seasonal moments, and report on learnings;
Identify organic and creator content with paid potential and partner with the Social team on selecting, adapting and amplifying it, including Spark Ads and partnership ads;
Work with media buyers to align creative rotation, refresh cadence and fatigue management with budgets and funnel goals;
Track competitor and category creative, and new ad formats, and turn them into concept suggestions and test proposals;
Build and maintain a creative insights library that Creative, Social and Marketing can use when planning content.

To qualify for this role, you must have

Undergraduate degree in Marketing, Communications, Business or a related field, preferably;
5 to 7 years of experience in creative strategy, paid social or performance marketing, in retail, E-commerce, DTC or an agency;
Hands-on experience with Meta Ads Manager and TikTok Ads Manager;
Snapchat experience an asset;
Strong writing and briefing skills, and the ability to give clear, constructive feedback to designers, editors and creators;
An analytical mindset: comfort with creative metrics such as hook and hold rate, CTR, CVR, CPA and eROAS, and with tools such as Funnel or Motion;
Excellent presentation, communication and stakeholder skills, with a track record of influencing teams you do not manage;
Strong project management and attention to detail;
Bilingualism (French and English) is required for daily communication with suppliers, employees, and stakeholders, both within and outside of Quebec.

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

A comprehensive compensation package that includes performance-driven bonuses;
A group retirement savings program with employer matching;
Flexible group insurance with personalized coverage that meets your needs;
An employee discount at Garage and Dynamite;
Exclusive private sample sales;
A flexible vacation policy;
And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise…
No day will be like the last - we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.

Apply About employer

More about this job

Responsibilities

The Senior Creative Strategist is responsible for the creative performance of paid social and digital media by monitoring results and driving iterative improvements. They collaborate with marketing and social teams to translate brand direction into high-performing ad creative and structured testing roadmaps.

Requirements

Candidates must have 5 to 7 years of experience in creative strategy or performance marketing within retail or e-commerce environments. Proficiency in Meta and TikTok Ads Managers, along with strong analytical and communication skills, is required.

Skills

Creative strategy
Paid social
Performance marketing
Meta Ads Manager
TikTok Ads Manager
Data analysis
Project management
Stakeholder management
Copywriting
Briefing
Creative testing
Digital media
E-commerce
Retail marketing
Communication
Presentation skills

Benefits

Performance-driven bonuses
Group retirement savings program with employer matching
Flexible group insurance
Employee discount
Exclusive private sample sales
Flexible vacation policy

Visa sponsorship

Not detected in the job text

Keywords

Performance Creative
Paid Social
Digital Media
Meta Ads Manager
TikTok Ads Manager
Snapchat
Creative Strategy
DTC
E-commerce
Retail
Funnel
Motion
CTR
CVR
CPA
eROAS
Spark Ads
Partnership Ads
Marketing
Creative Testing
Omni-channel
Brand Strategy
Data Analysis
Project Management
Stakeholder Management

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