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Added 3 hours ago
GF
Head of Marketing
Glass Factory
Montreal, QC
- Full-time
…across YouTube, TikTok, Instagram, and our own platform. Our content is central to how we educate brands, build trust with factories, and make the manufacturing world more…
Added 7 hours ago
LA
Influencer Partnerships Manager - 12 Month Contract
Loblaw Agency
Brampton, ON
- Full-time
Partner with internal teams and external agencies on creator selection, contracting, content development, approvals and campaign delivery.
Added 7 hours ago
LA
Social Community Specialist – 4 month contract
Loblaw Agency
Toronto, ON
- Full-time
Find and surface high-quality user-generated content (UGC), brand advocates and creators that our brands can celebrate, amplify or build relationships with.
Added 7 hours ago
LA
Freelance Content Creator Roster | Loblaw Agency Social Team
Loblaw Agency
Toronto, ON
- Part-time
We’re building an always-on roster of freelance Content Creators to help bring Loblaw’s portfolio of brands and banners to life across social.
Added 19 hours ago
GM
PRODUCER
Gonez Media
Toronto, ON
- Full-time
…home to bold storytelling, culture-shaping conversations, and creator-led content that resonates…
Added 1 day ago
GM
ACCOUNT EXECUTIVE
Gonez Media
Toronto, ON
- Full-time
GMI operates across GMI Publications, GMI Productions, and GMI Agency to produce original, creator-led content reaching millions across YouTube, TikTok, Instagram, podcasts, and Now…
Added 1 day ago
B
Content Creator (Reels & TikToks)
BiteOut
ON · Grand Valley, ON
- Full-time
…because nobody has been making them. You would not be joining a content machine, you would be starting one, with a partner list that grows every week and a long queue of restaurants nobody…
Added 1 day ago
PC
Freelance Social Media & Content Creator (Puzzles)
Pixyls Crafts Inc.
Toronto, ON
- Part-time
We're hiring a puzzle-obsessed content creator to lead social media for our puzzle lines, starting with StickerNonos. You'll create the content and run our influencer program. The role…
Added 1 day ago
A
Social Editor & Shooter - AntiSocial
AntiSocial
Toronto, ON
- $70,000 to $75,000 CAD / year
- Full-time
…disciplines, from conceptual campaigns and strategic media plans to creator partnerships, influencer strategies, and content production for leading brands around the world. As part of the…
Added 1 day ago
BC
PR Manager
BENEFIT COSMETICS SERVICES
Toronto, ON
- $70,000 to $80,000 CAD / year
- Contract
Lead influencer and creator relations from identification and outreach through briefing, gifting, content development, partnership negotiation and ongoing relationship management
Added 1 day ago
B
Social Media Manager
Blazesoft
Vaughan, ON
- Full-time
…successful candidate will shape brand voice, plan campaigns and content, write copy, support creator activity, and use performance data to understand what is working and what should change.…
Added 1 day ago
GD
Sr Specialist Performance Creative
Groupe Dynamite, Inc Garage
Mont-Royal, QC · Ville Mont-Royal, Quebec
- Full-time
Identify organic and creator content with paid potential and partner with the Social team on selecting, adapting and amplifying it, including Spark Ads and partnership ads;
Added 1 day ago
C
Video Producer, World News, Jerusalem (English Services)
CBC/Radio-Canada
Ottawa, ON
- Full-time
…bureau in Jerusalem, covering the Middle East. If you’re a creator at heart and enjoy storytelling and producing content across visual formats, this job could be for…
Added 2 days ago
V
Creator Partnerships Manager
Vessi
Vancouver, BC
- Full-time
Reporting into the Head of Brand Partnerships, you’ll work alongside our Creator Community Manager, who runs our creator community and affiliate program. Affiliates who convert move up to…
Added 2 days ago
FH
Director of Communications and Strategic Partnerships
Fairmont Hotels & Resorts
Jasper, AB
- Full-time
Manage influencer and content creator collaborations in partnership with Marketing, including vetting, KPI development and follow-up, to ensure alignment with resort objectives and cohesive…
Added 2 days ago
T
Social Editor & Shooter - AntiSocial
Thinkingbox
Toronto, ON
- Full-time
…disciplines, from conceptual campaigns and strategic media plans to creator partnerships, influencer strategies, and content production for leading brands around the world. As part of the…
Added 2 days ago
WB
Head of Marketing / Marketing Director
WakeWater Beverage Company
Toronto, ON
- Full-time
Added 2 days ago
FH
Marketing & Events Coordinator
Fuze HR Solutions
Richmond, BC
- $60,000 to $70,000 CAD / year
- Full-time
Coordinate influencer and content creator partnerships.
Added 2 days ago
P
Content Creator / Videographer (Freelance) - Montréal, Québec, Laval, Ottawa, Calgary, Edmonton, Vancouver, Boston, Miami
Pups&Yoga
Montreal, QC
- Contract
In-Studio Content Creator / Videographer, Freelance
Added 2 days ago
A
Director of Communications and Strategic Partnerships
AccorHotel
Jasper, AB
- Full-time
Manage influencer and content creator collaborations in partnership with Marketing, including vetting, KPI development and follow-up, to ensure alignment with resort objectives and cohesive…
Added 2 days ago
U
Sr Community Developer - For Honor
Ubisoft
Montreal, QC
- Full-time
Experience supporting esports, tournaments or content creator programs is also a strong plus.
Added 2 days ago
U
Sr. Community Developer - Far Cry
Ubisoft
Montreal, QC
- Full-time
Marketing, Communication and Content Creator Teams , among others.
Added 2 days ago
GD
Sr Specialist Performance Creative
Groupe Dynamite
Mont-Royal, QC
- Full-time
Identify organic and creator content with paid potential and partner with the Social team on selecting, adapting and amplifying it, including Spark Ads and partnership ads;
Added 2 days ago
Associate Director, Bain Academy
Bain & Company
Toronto, ON
…virtual, and digital formats. You’ll serve as a thought leader and content creator, collaborating with experts across Bain to develop capability-building content that inspires, engages, and…
Added 2 days ago
T
Staff Software Engineer, ML Infra & Distributed Systems
Tubi
Toronto, ON
- Full-time
…essential services like personalized recommendations, search, and content understanding across…

Groupe Dynamite

Sr Specialist Performance Creative

Mont-Royal, QC, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 8, 2026
Experience: 5 to 7 years of experience in creative strategy, paid social or performance marketing, in retail, E-commerce, DTC or an agency;
Posting language: English
Posted: Oct 9, 2026

Original job description

Overview

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary

Reporting to the Manager, Paid Media, the Ad Creative Strategist is accountable for the creative performance of paid social and digital media. This role informs overall marketing and social strategy with performance data and platform insights, and tailors it for paid media so that what we run is built to perform on each platform.

Working closely with the Creative, Social and Marketing teams, the Senior Creative Strategist translates brand direction into paid-ready briefs, designs and runs structured creative tests, and feeds the learnings back into the wider creative conversation to help grow traffic and sales.

The ideal candidate lives in Meta, TikTok and Snapchat, understands what makes a thumb stop, and can explain with data why one concept outperformed another. You are as comfortable writing a creator brief as you are reading a creative breakdown by hook, angle and format, and you know how to influence without owning.

Key Responsibilities

Accountable for the creative performance of paid social: monitor results by concept, format, hook and audience, and drive the recommendations on what to iterate, scale or retire;
Inform the Social and Marketing teams' creative strategy with paid performance insights, audience learnings, platform trends and competitor creative, and share them regularly in a form the teams can act on;
Tailor approved brand and campaign creative for paid media: adapt concepts, hooks, messaging hierarchy, formats and lengths to each platform and funnel stage while staying true to brand direction;
Design and run a structured creative testing roadmap with hypotheses, variables, budgets and read-out dates, aligned to the promotional calendar and seasonal moments, and report on learnings;
Identify organic and creator content with paid potential and partner with the Social team on selecting, adapting and amplifying it, including Spark Ads and partnership ads;
Work with media buyers to align creative rotation, refresh cadence and fatigue management with budgets and funnel goals;
Track competitor and category creative, and new ad formats, and turn them into concept suggestions and test proposals;
Build and maintain a creative insights library that Creative, Social and Marketing can use when planning content.

To qualify for this role, you must have

Undergraduate degree in Marketing, Communications, Business or a related field, preferably;
5 to 7 years of experience in creative strategy, paid social or performance marketing, in retail, E-commerce, DTC or an agency;
Hands-on experience with Meta Ads Manager and TikTok Ads Manager;
Snapchat experience an asset;
Strong writing and briefing skills, and the ability to give clear, constructive feedback to designers, editors and creators;
An analytical mindset: comfort with creative metrics such as hook and hold rate, CTR, CVR, CPA and eROAS, and with tools such as Funnel or Motion;
Excellent presentation, communication and stakeholder skills, with a track record of influencing teams you do not manage;
Strong project management and attention to detail;
Bilingualism (French and English) is required for daily communication with suppliers, employees, and stakeholders, both within and outside of Quebec.

At GDI, You Will Be Part Of a Growing Organization That Understands The Importance Of Investing In People And Offers You

A comprehensive compensation package that includes performance-driven bonuses;
A group retirement savings program with employer matching;
Flexible group insurance with personalized coverage that meets your needs;
An employee discount at Garage and Dynamite;
Exclusive private sample sales;
A flexible vacation policy;
And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise…

No day will be like the last - we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.

Apply About employer

More about this job

Responsibilities

Lead the creative performance strategy for paid social and digital media by analyzing results, developing structured creative tests, and recommending which concepts to iterate, scale, or retire. Adapt brand creative for platforms and funnel stages, collaborate with Social, Creative, Marketing, and media buying teams, and share actionable insights and learnings.

Requirements

A degree in Marketing, Communications, Business, or a related field is preferred, along with 5–7 years of experience in creative strategy, paid social, or performance marketing. Candidates need hands-on Meta and TikTok Ads Manager experience, strong analytical, writing, briefing, communication, and project management skills, and fluency in French and English.

Skills

Creative Strategy
Paid Social Advertising
Performance Marketing
Meta Ads Manager
TikTok Ads Manager
Snapchat Advertising
Creative Testing
Data Analysis
Copywriting and Briefing
Stakeholder Influence
Project Management
Performance Metrics
Creator Partnerships
Competitor Analysis
Platform Trend Analysis
Bilingual Communication

Benefits

Performance-Driven Bonuses
Flexible Group Insurance
Employee Discount
Private Sample Sales
Flexible Vacation Policy

Visa sponsorship

Not detected in the job text

Keywords

Paid Social
Digital Media
Creative Strategy
Meta Ads Manager
TikTok Ads Manager
Snapchat
Performance Marketing
Retail
E-Commerce
Direct-to-Consumer
Creative Testing
Creative Briefs
Hook Rate
Hold Rate
Click-Through Rate
Conversion Rate
Cost per Acquisition
eROAS
Funnel
Motion
Spark Ads
Partnership Ads
Creative Rotation
Ad Fatigue Management
Audience Insights
Competitor Creative
Creator Content
Promotional Calendar
Seasonal Campaigns
French and English

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