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Added 8 mins ago
DA
Parts Manager - Relocate to Pincher Creek
Davis Auto Group
Calgary, AB
- Full-time
…Group family! As we continue to grow, we are seeking a Parts Manager to lead and shape our growing team. The successful candidate can expect to earn $80,000 - $100,000 annually, along with…
Added 9 mins ago
MU
Service Representative
McGill University
Sherbrooke, QC
- Full-time
If you are an active McGill employee (ie: currently in an active contract or position at McGill University), do not apply through this Career Site. Login to your McGill Workday account and…
Added 9 mins ago
MU
Administrative Coordinator
McGill University
Brown Student Serv.
- Full-time
If you are an active McGill employee (ie: currently in an active contract or position at McGill University), do not apply through this Career Site. Login to your McGill Workday account and…
Added 9 mins ago
Administrative Assistant
Defence Construction Canada
Victoria, BC
…provides a range of administrative support services to the Site Manager or to the Regional Operations Manager(s), program leaders and regional service line leaders. The incumbent acts as…
Added 9 mins ago
BB
Manager, Underwriting
Bridgewater Bank
Calgary, AB
- Full-time
As the Manager, Mortgage Underwriting, you will lead a team of Underwriters and Mortgage Associates , provide guidance on complex credit decisions, and collaborate closely with Business…
Added 9 mins ago
S
Scientific Research & Experimental Development (SR&ED) Intern - Winter 2027 - 6 Months
Stantec
Toronto, ON
- Full-time
…have access to health, dental, and vision plans, a wellness program, health care spending account, wellness spending account, group registered retirement savings plan, employee stock…
Added 9 mins ago
M
Rooms Operations Manager
Marriott
Waterloo, ON
- Full-time
…and managing staff. Strives to continually improve guest and employee satisfaction and maximize the financial performance of the department. Monitors compliance with standards and…
Added 23 mins ago
LH
Business Solutions Manager, Occupational Health & Specialty
Lifemark Health Group
Toronto, ON · North York, ON
- $100,000 to $120,000 CAD / year
- Full-time
The Business Solutions Manager serves as the primary strategic partner between Occupational Health and Specialty Programs and the Technology and Analytics organization. Reporting to the…
Added 23 mins ago
7
Assistant Store Leader (Assistant Manager)
7-Eleven
Medicine Hat, AB
- Full-time
If you enjoy working as part of a management team and have previous supervisory experience, we would love the opportunity to talk with you about our Assistant Store Leader Trainee role!…
Added 23 mins ago
SM
Manager, Finance, Performance & Analytics
Stevenson Memorial Hospital
Alliston, ON
- Full-time
Reporting to the Vice President, Corporate Services & Chief Financial Officer, the Manager, Finance, Performance and Analytics supports the hospital's strategic objectives, performance…
Added 23 mins ago
DD
Office Manager
DECA Dental Group
Richmond, BC
- Full-time
Dental Office Manager – Join us. Where your smile truly matters!
Added 23 mins ago
RG
Accounting & Consolidation Manager
Ramudden Global North America
Markham, ON
- Full-time
Reporting to the Corporate Controller, the Accounting & Consolidation Manager will play an important role in our North American Finance team, overseeing corporate accounting, financial…
Added 23 mins ago
CL
International Marketing Manager
Clover Leaf Seafoods
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Marketing Manager, International– Markham, Ontario
Added 24 mins ago
SS
Analyst, Internal Audit
Sienna Senior Living
Markham, ON
- Full-time
Employee Share Purchase Plan with Company Match
Added 24 mins ago
C
Food Store Manager-Hawkstone Food Store
Co-op
Edmonton, AB
- Full-time
…customers. Some of the additional benefits we offer are an employee rebate program (up to 5% return in a North Central Co-op gift card), education assistance, and support with professional…
Added 24 mins ago
C
C-Store Attendant
Co-op
Prince George, BC
- Part-time
Financial Perks: Employee bonus program, wellness program, and pension plan
Added 24 mins ago
A-
Manager, Underwriting
AMA - Alberta Motor Association
Calgary, AB
- Full-time
As the Manager, Mortgage Underwriting, you will lead a team of Underwriters and Mortgage Associates , provide guidance on complex credit decisions, and collaborate closely with Business…
Added 24 mins ago
SI
Multi-Unit Store Manager
SNDL Inc.
Calgary, AB · Value Buds Shepard Regional
- Full-time
We’re hiring a Store Manager to lead daily store operations, develop a high-performing team, and drive sales and compliance in a fast-paced cannabis retail environment. You’ll own store…
Added 24 mins ago
RB
Sr. Manager, Construction, Tim Hortons, Canada (Fixed Term - 8 months)
Restaurant Brands International
Toronto, ON · Corp - Toronto Corporate Office
- Full-time
Base salary range of $125,000 – $140,000 CAD. Base salary for this position may vary based on relevant factors such as experience, education, location, and skills. This position is eligible…
Added 24 mins ago
SD
Post Office Manager, Hourly Full Time Day
Shoppers Drug Mart
Toronto, ON
- Full-time
Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand.…
Added 24 mins ago
SD
Beauty Manager, Hourly Full Time Flexible Shifts
Shoppers Drug Mart
Stouffville, ON
- Full-time
Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand.…
Added 24 mins ago
SD
Beauty Manager, Hourly Full Time Flexible Shifts
Shoppers Drug Mart
Toronto, ON
- Full-time
Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand.…
Added 24 mins ago
Project Engineer - Electrical Construction
Kiewit
Toronto, ON
Assist site manager in implementing the project quality/assurance control program
Added 24 mins ago
Manager of Academic Services
University of Guelph
Chatham-Kent, ON · Ridgetown, ON
The Manager of Academic Services is responsible for supporting the effective day-to-day operation of academic service areas that contribute to student recruitment, admissions, registrarial…
Added 24 mins ago
Senior Manager, Advisor Deposit Services
Scotiabank
Toronto, ON
The Senior Manager, Advisor Deposit Services, contributes to the overall success of Advisor Deposits Services (ADS) within Retail Deposits and Investments in Canada and supports the…

Groupe Dynamite

Sr Specialist Performance Creative

Mont-Royal, QC, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 8, 2026
Experience: 5 to 7 years of experience in creative strategy, paid social or performance marketing, in retail, E-commerce, DTC or an agency;
Posting language: English
Posted: Oct 9, 2026

Original job description

Overview

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary

Reporting to the Manager, Paid Media, the Ad Creative Strategist is accountable for the creative performance of paid social and digital media. This role informs overall marketing and social strategy with performance data and platform insights, and tailors it for paid media so that what we run is built to perform on each platform.

Working closely with the Creative, Social and Marketing teams, the Senior Creative Strategist translates brand direction into paid-ready briefs, designs and runs structured creative tests, and feeds the learnings back into the wider creative conversation to help grow traffic and sales.

The ideal candidate lives in Meta, TikTok and Snapchat, understands what makes a thumb stop, and can explain with data why one concept outperformed another. You are as comfortable writing a creator brief as you are reading a creative breakdown by hook, angle and format, and you know how to influence without owning.

Key Responsibilities

Accountable for the creative performance of paid social: monitor results by concept, format, hook and audience, and drive the recommendations on what to iterate, scale or retire;
Inform the Social and Marketing teams' creative strategy with paid performance insights, audience learnings, platform trends and competitor creative, and share them regularly in a form the teams can act on;
Tailor approved brand and campaign creative for paid media: adapt concepts, hooks, messaging hierarchy, formats and lengths to each platform and funnel stage while staying true to brand direction;
Design and run a structured creative testing roadmap with hypotheses, variables, budgets and read-out dates, aligned to the promotional calendar and seasonal moments, and report on learnings;
Identify organic and creator content with paid potential and partner with the Social team on selecting, adapting and amplifying it, including Spark Ads and partnership ads;
Work with media buyers to align creative rotation, refresh cadence and fatigue management with budgets and funnel goals;
Track competitor and category creative, and new ad formats, and turn them into concept suggestions and test proposals;
Build and maintain a creative insights library that Creative, Social and Marketing can use when planning content.

To qualify for this role, you must have

Undergraduate degree in Marketing, Communications, Business or a related field, preferably;
5 to 7 years of experience in creative strategy, paid social or performance marketing, in retail, E-commerce, DTC or an agency;
Hands-on experience with Meta Ads Manager and TikTok Ads Manager;
Snapchat experience an asset;
Strong writing and briefing skills, and the ability to give clear, constructive feedback to designers, editors and creators;
An analytical mindset: comfort with creative metrics such as hook and hold rate, CTR, CVR, CPA and eROAS, and with tools such as Funnel or Motion;
Excellent presentation, communication and stakeholder skills, with a track record of influencing teams you do not manage;
Strong project management and attention to detail;
Bilingualism (French and English) is required for daily communication with suppliers, employees, and stakeholders, both within and outside of Quebec.

At GDI, You Will Be Part Of a Growing Organization That Understands The Importance Of Investing In People And Offers You

A comprehensive compensation package that includes performance-driven bonuses;
A group retirement savings program with employer matching;
Flexible group insurance with personalized coverage that meets your needs;
An employee discount at Garage and Dynamite;
Exclusive private sample sales;
A flexible vacation policy;
And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise…

No day will be like the last - we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.

Apply About employer

More about this job

Responsibilities

Lead the creative performance strategy for paid social and digital media by analyzing results, developing structured creative tests, and recommending which concepts to iterate, scale, or retire. Adapt brand creative for platforms and funnel stages, collaborate with Social, Creative, Marketing, and media buying teams, and share actionable insights and learnings.

Requirements

A degree in Marketing, Communications, Business, or a related field is preferred, along with 5–7 years of experience in creative strategy, paid social, or performance marketing. Candidates need hands-on Meta and TikTok Ads Manager experience, strong analytical, writing, briefing, communication, and project management skills, and fluency in French and English.

Skills

Creative Strategy
Paid Social Advertising
Performance Marketing
Meta Ads Manager
TikTok Ads Manager
Snapchat Advertising
Creative Testing
Data Analysis
Copywriting and Briefing
Stakeholder Influence
Project Management
Performance Metrics
Creator Partnerships
Competitor Analysis
Platform Trend Analysis
Bilingual Communication

Benefits

Performance-Driven Bonuses
Flexible Group Insurance
Employee Discount
Private Sample Sales
Flexible Vacation Policy

Visa sponsorship

Not detected in the job text

Keywords

Paid Social
Digital Media
Creative Strategy
Meta Ads Manager
TikTok Ads Manager
Snapchat
Performance Marketing
Retail
E-Commerce
Direct-to-Consumer
Creative Testing
Creative Briefs
Hook Rate
Hold Rate
Click-Through Rate
Conversion Rate
Cost per Acquisition
eROAS
Funnel
Motion
Spark Ads
Partnership Ads
Creative Rotation
Ad Fatigue Management
Audience Insights
Competitor Creative
Creator Content
Promotional Calendar
Seasonal Campaigns
French and English

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